scholarly journals Fear, anger, fruits, and veggies: Interactive effects of emotion and message framing on health behavior.

2011 ◽  
Vol 30 (4) ◽  
pp. 420-423 ◽  
Author(s):  
Mary A. Gerend ◽  
Jon K. Maner
Author(s):  
Alexander J. Rothman ◽  
Jhon T. Wlaschin ◽  
Roger D. Bartels ◽  
Amy Latimer ◽  
Peter Salovey

2017 ◽  
Vol 45 (8) ◽  
pp. 1281-1292 ◽  
Author(s):  
Seungjo Lee ◽  
Jaehee Cho

We investigated the interactive effects of dispositional empathic concern (DEC), which occurs when a person feels emotional concern about others in need, and message framing (gain vs. loss), which is used to persuade people to engage in helping behavior, on international relief campaigns. Participants were 161 university students who completed measures of DEC, issue involvement, and their previously held attitude toward international relief activities at the first stage. After 7–10 days they read a stimulus framing message focused on international relief campaigns against child hunger, and then rated message attitudes, intention to support children in need, and perceived manipulation intent. Results showed that there was an interaction effect between DEC and framing on responses to messages advocating international relief activities. Further, this interaction was mainly the result of gain, rather than loss, framing, with more favorable responses elicited from individuals with greater DEC.


2016 ◽  
Vol 36 (7) ◽  
pp. 834-843 ◽  
Author(s):  
Cameron Brick ◽  
Scout N. McCully ◽  
John A. Updegraff ◽  
Phillip J. Ehret ◽  
Maira A. Areguin ◽  
...  

2017 ◽  
Vol 35 (4) ◽  
pp. 442-457
Author(s):  
Nachiketas Nandakumar ◽  
Bharadhwaj Sivakumaran ◽  
Arti Kalro ◽  
Piyush Sharma

Purpose The purpose of this paper is to empirically examine the interactive effects of message framing, perceived threat and efficacy appeals on attitudes/intentions toward consumer healthcare communications, particularly, cataract surgery. Design/methodology/approach This paper develops two conceptual models dealing with threat, efficacy and framing and tests them with data collected from two field experiments. Findings The results reveal that high efficacy messages in combination with high threat or loss-framed messages have a significant positive influence on consumer attitudes and intentions in the consumer healthcare arena. Practical implications The findings have managerial value and public policy implications for healthcare officials in developing effective communications material. Specifically, this paper recommends that high threat, high efficacy and loss-framed efficacy messages be used. Originality/value This research extends previous work by demonstrating the effectiveness of threat appeals and framing on consumer attitudes and intentions to undergo cataract surgery. It also demonstrates the use of communication models in the healthcare domain.


1991 ◽  
Vol 6 (4) ◽  
pp. 1-21 ◽  
Author(s):  
P. M. Kris-Etherton ◽  
Janet Durnvachter ◽  
Anne M. Dattilo ◽  
Judith A. DeWolfe ◽  
Leslie Lytle Trenkner

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