Communicating About Health: Message Framing, Persuasion and Health Behavior

2010 ◽  
pp. 54-81 ◽  
Author(s):  
Peter Salovey ◽  
Duane T. Wegener
Keyword(s):  
Health Behavior ◽  
Message Framing ◽  
Health Message

How Persons and Situations Regulate Message Framing Effects: The Study of Health Behavior

2015 ◽  
Author(s):  
Alexander J. Rothman ◽  
Jhon T. Wlaschin ◽  
Roger D. Bartels ◽  
Amy Latimer ◽  
Peter Salovey
Keyword(s):  
Health Behavior ◽  
Message Framing ◽  
Framing Effects

scholarly journals THE CENTRAL ROLE OF AFFECT IN HEALTH MESSAGE FRAMING FOR OLDER INDIVIDUALS

2018 ◽  
Vol 2 (suppl_1) ◽  
pp. 215-215
Author(s):  
J A Mikels ◽  
N A Young ◽  
M M Shuster ◽  
X Liu ◽  
E A L Stine-Morrow
Keyword(s):  
Message Framing ◽  
Older Individuals ◽  
Health Message

Doing What Makes You Happy: Health Message Framing for Younger and Older Adults

2019 ◽  
Vol 45 (4) ◽  
pp. 293-305
Author(s):  
Xiaomei Liu ◽  
Michael M. Shuster ◽  
Joseph A. Mikels ◽  
Elizabeth A. L. Stine-Morrow
Keyword(s):  
Older Adults ◽  
Message Framing ◽  
Health Message

Reasoned Action As an Approach to Understanding and Predicting Health Message Outcomes

2017 ◽  
Author(s):  
Marco Yzer
Keyword(s):  
Health Behavior ◽  
Perceived Control ◽  
Reasoned Action ◽  
Action Theory ◽  
Health Messages ◽  
Integrative Model ◽  
Reasoned Action Approach ◽  
Health Message ◽  
Theoretical Understanding ◽  
Reasoned Action Theory

The reasoned action approach is a behavioral theory that has been developed since the 1960s in a sequence of reformulations. It comprises the theory of reasoned action; the theory of planned behavior; the integrative model of behavioral prediction; and its current formulation, the reasoned action approach to explaining and changing behavior. Applied to health messages, reasoned action theory proposes a behavioral process that can be described in terms of four parts. First, together with a multitude of other potential sources, health messages are a source of beliefs about outcomes of a particular health behavior, about the extent of social support for performing that behavior from specific other people, and about factors that may hamper or facilitate engaging in the behavior. Second, these beliefs inform attitude toward performing the behavior, perceptions of normative influence, and perceptions of control with respect to performing the behavior. Third, attitude, perceived norms, and perceived control inform the intention to perform the behavior. Fourth, people will act on their intention if they have the required skills to do so and if there are no environmental obstacles that impede behavioral performance. The theory’s conceptual perspective on beliefs as the foundation of behavior offers a theoretical understanding of the role of health messages in behavior change. The theory also can be used as a practical tool for identifying those beliefs that may be most promising to address in health messages, which makes the theory useful for those designing health message interventions. Reasoned action theory is one of the most widely used theories in health behavior research and health intervention design, yet is not without its critics. Some critiques appear to be misconceptions, such as the incorrect contention that reasoned action theory is a theory of rational, deliberative decision making. Others are justified, such as the concern that the theory does not generate testable hypotheses about when which variable is most likely to predict a particular behavior.

scholarly journals Impact of Cultural Exposure and Message Framing on Oral Health Behavior

2016 ◽  
Vol 36 (7) ◽  
pp. 834-843 ◽  
Author(s):  
Cameron Brick ◽  
Scout N. McCully ◽  
John A. Updegraff ◽  
Phillip J. Ehret ◽  
Maira A. Areguin ◽  
...  
Keyword(s):  
Oral Health ◽  
Health Behavior ◽  
Message Framing ◽  
Oral Health Behavior ◽  
Cultural Exposure
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