Survival of public health social marketing campaigns: Lessons learned from tobacco.

2015 ◽  
pp. 363-379
Author(s):  
Jennifer K. Ibrahim
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Lessons Learned ◽  
Social Marketing Campaigns

Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns

2017 ◽  
Vol 24 (1) ◽  
pp. 18-34 ◽  
Author(s):  
Diogo Veríssimo ◽  
Annalisa Bianchessi ◽  
Alejandro Arrivillaga ◽  
Fel Ceasar Cadiz ◽  
Roquelito Mancao ◽  
...  
Keyword(s):  
Social Marketing ◽  
Human Behavior ◽  
Impact Evaluation ◽  
Time Frame ◽  
The Philippines ◽  
Lessons Learned ◽  
Marketing Theory ◽  
Questionnaire Surveys ◽  
Basic Approaches ◽  
Social Marketing Campaigns

There is a growing realization among conservationists that human behavior is the main driver of all key threats to biodiversity and the environment. This realization has led to an escalation of the efforts to influence human behavior toward the adoption of more sustainable alternatives, more recently through the use of social marketing theory and tools. However, these initiatives have traditionally suffered from a lack of robust impact evaluation, which limits not only accountability but also a practitioner’s ability to learn and improve over time. We evaluated three social marketing campaigns conducted in the Philippines, which aimed at increasing the sustainability of local fisheries. To achieve this, we used the results not only from questionnaire surveys but also from biological and enforcement data. We found that although there is some evidence of impact around human behavior and perceptions of conservation results, those changes did not translate into biological outcomes during the 2-year time frame considered in this evaluation. We discuss many of the barriers to causal inference that still remain, particularly if causal links between outcomes and specific interventions are to be drawn, but also showcase how this current methodology can help us go further than the more basic approaches to impact evaluation commonly used. Lastly, we highlight a number of lessons learned from this experience in seeking a practical, ethical, and effective approach to impact evaluation.

PITSTOP–Men's Health Social Marketing Program

2008 ◽  
Vol 14 (1) ◽  
pp. 31-36 ◽  
Author(s):  
Ben O'Brien ◽  
Diana Forrest
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Primary Care Trust ◽  
Men’S Health ◽  
Lessons Learned ◽  
Men's Health ◽  
Key Concepts ◽  
Strategic Success ◽  
The Uk ◽  
Marketing Approach

In 2003, Knowsley Primary Care Trust and Knowsley Council (Merseyside, United Kingdom) decided to take a social marketing approach to improving men's health. Predating the UK national social marketing review, the program nevertheless featured many of the key concepts and techniques that emerged in the UK national Social Marketing Centre's 2006 report It's Our Health (French and Blair-Stevens 2006). The PITSTOP program offers a number of useful lessons to the UK's emerging social marketers in public health because of its quantifiable outcomes, strategic success, and lessons learned through the development and delivery of the program.

scholarly journals A systematic review of sports sponsorship for public health and social marketing

2018 ◽  
Vol 8 (1) ◽  
pp. 24-39 ◽  
Author(s):  
Krzysztof Kubacki ◽  
Erin Hurley ◽  
Sharyn Robyn Rundle-Thiele
Keyword(s):  
Public Health ◽  
Systematic Review ◽  
Social Marketing ◽  
Effective Means ◽  
Behavioural Change ◽  
Future Research ◽  
Promotion Strategy ◽  
Content Type ◽  
Sports Sponsorship ◽  
Social Marketing Campaigns

Purpose This paper aims to provide a systematic review of evaluations of public health and social marketing campaigns reporting the use of sports sponsorship. Sports sponsorship is a key health promotion strategy, yet academic literature on the use of sponsorship in social marketing and public health is surprisingly limited. Design/methodology/approach Seventeen studies were identified following systematic literature review procedures. Findings Coupling of social marketing and public health sponsorship with changes in policies in sporting clubs and associations offers an effective means to achieve desired outcomes, e.g. behaviour change. Research limitations/implications The analysis presented in this review included information that was reported in the identified studies, which might be an incomplete representation of work undertaken but not reported. All of the studies identified in this review were conducted in English-speaking countries. Considerable opportunity for future research is apparent, and areas for future research are outlined. Practical implications Limited evidence was available, and additional research examining the effectiveness of sponsorship in attaining behavioural change is urgently needed. Future studies should assess the role, scope of involvement in, aims and benefits of non-government sponsors of public health and social marketing campaigns; use methods that do not rely on self-reporting, such as observations; and explore the influence of health sponsorship on attitudes, social norms and behaviours. Originality/value This is the first study to provide a systematic review of the use of sports sponsorship in public health and social marketing.

California—Mexico Collaborations on Social Marketing Campaigns Targeting Mexican Immigrants

2009 ◽  
Vol 15 (4) ◽  
pp. 83-97 ◽  
Author(s):  
Victoria D. Ojeda ◽  
Sarah P. Hiller ◽  
Pamela Estrada
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Mexican Immigrants ◽  
Qualitative Interviews ◽  
The United States ◽  
Public Health Agencies ◽  
Health Agencies ◽  
Travel Restrictions ◽  
Mexico Border ◽  
Social Marketing Campaigns

This pilot study examined whether California public health agencies collaborate with Mexican counterparts when developing and implementing social marketing campaigns that target Mexican immigrants in California. We also examined barriers to collaboration and factors contributing to successful partnerships. We recruited 13 and conducted 8 qualitative interviews (62% response rate) with social marketing staff from California public health agencies and contractors whose activities spanned four priority health areas for Mexican immigrants. Results include a desire to collaborate with Mexican counterparts but limited actual collaboration. Factors stated to affect the quality of binational social marketing collaborations included (1) the importance of communication and a working relationship between both parties, (2) funding issues, (3) evaluation activities, (4) administrative issues, especially travel restrictions, and (5) social stigmatization of the target audience. Policy recommendations include increasing funding available for binational collaborations, reducing administrative barriers, and building capacity on both sides of the U.S.—Mexico border. Such efforts may promote binational discussions that may benefit Mexican immigrants in new and established receiving communities in the United States while potentially promoting continuity of social marketing messages and campaigns. Our data suggest that binational social marketing campaigns may be feasible, though several barriers to their execution must be addressed.

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