Consumer involvement and engagement: From involvement’s elaboration likelihood to engagement’s investment propensity.

2022 ◽  
pp. 609-619
Author(s):  
Linda D. Hollebeek ◽  
Rajendra K. Srivastava
Keyword(s):  
Consumer Involvement ◽  
Elaboration Likelihood

scholarly journals Persuasion Processes in Consumer Intent to Read Online Product Reviews: A Study Based on the Elaboration Likelihood Model

2014 ◽  
Vol 12 (10) ◽  
pp. 4026-4037
Author(s):  
Shu-Hui Chuang ◽  
Meng-Lin Shih
Keyword(s):  
Prior Knowledge ◽  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Consumer Involvement ◽  
The Other ◽  
Elaboration Likelihood ◽  
Product Reviews ◽  
High Quality ◽  
Online Product Reviews ◽  
Likelihood Model

Studies have shown that many prospective consumers have the intention of reading online reviews of a product before purchasing that product online. How this intention arises, however, has not been extensively investigated. The study described here used the elaboration likelihood model (ELM) to examine the central and peripheral persuasion processes involved in shaping consumers’ intent to read online product reviews. These two processes were operationalized by respectively using perceived review quality and perceived review consistency as constructs in a model of persuasion to read online reviews. The findings of the study suggest that consumers’ intent to read online product reviews is shaped by their perception of such reviews as being either of high quality or as consistent with their prior knowledge about the product being reviewed. For an individual consumer, the persuasiveness of one of these processes over the other depends on the two respective moderators of consumer involvement and consumer expertise. 

Responsible gambling:The need for collaborative government, industry, community and consumer involvement

2018 ◽  
Vol 64 (5-6) ◽  
pp. 307-315 ◽  
Author(s):  
Alexander Blaszczynski
Keyword(s):  
Responsible Gambling ◽  
Consumer Involvement ◽  
Harm Minimization ◽  
Harm Minimisation ◽  
Funding Sources ◽  
The Social ◽  
Self Interest ◽  
Gambling Expenditure ◽  
Innovative Products ◽  
Industry Community

Abstract. Background: Tensions exist with various stakeholders facing competing interests in providing legal land-based and online regulated gambling products. Threats to revenue/taxation occur in response to harm minimisation and responsible gambling policies. Setting aside the concept of total prohibition, the objectives of responsible gambling are to encourage and/or restrict an individual’s gambling expenditure in terms of money and time to personally affordable limits. Stakeholder responsibilities: Governments craft the gambling environment through legislation, monitor compliance with regulatory requirements, and receive taxation revenue as a proportion of expenditure. Industry operators on the other hand, compete across market sectors through marketing and advertising, and through the development of commercially innovative products, reaping substantial financial rewards. Concurrently, governments are driven to respond to community pressures to minimize the range of negative gambling-related social, personal and economic harms and costs. Industry operators are exposed to the same pressures but additionally overlaid with the self-interest of avoiding the imposition of more stringent restrictive policies. Cooperation of stakeholders: The resulting tension between taxation revenue and profit making, harm minimization, and social impacts creates a climate of conflict between all involved parties. Data-driven policies become compromised by unsubstantiated claims of, and counter claims against, the nature and extent of gambling-related harms, effectiveness of policy strategies, with allegations of bias and influence associated with researchers supported by industry and government research funding sources. Conclusion: To effectively advance policies, it is argued that it is imperative that all parties collaborate in a cooperative manner to achieve the objectives of responsible gambling and harm minimization. This extends to and includes more transparent funding for researchers from both government and industry. Continued reliance on data collected from analogue populations or volunteers participating in simulated gambling tasks will not provide data capable of valid and reliable extrapolation to real gamblers in real venues risking their own funds. Failure to adhere to principles of corporate responsibility and consumer protection by both governments and industry will challenge the social licence to offer gambling products. Appropriate and transparent safeguards learnt from the tobacco and alcohol field, it is argued, can guide the conduct of gambling research.

Consumer involvement in the health technology assessment program

2004 ◽  
Vol 20 (4) ◽  
pp. 493-497 ◽  
Author(s):  
Jane Royle ◽  
Sandy Oliver
Keyword(s):  
Health Technology Assessment ◽  
Organizational Development ◽  
Technology Assessment ◽  
Health Technology ◽  
Consumer Involvement ◽  
Policy Recommendations ◽  
Staff Time ◽  
Job Descriptions ◽  
Assessment Program ◽  
Research Resources

Objectives: This study aims to describe a cycle of development leading to sustainable methods for involving consumers in the management of a program commissioning health technology assessment.Methods: Staff time was dedicated to developing procedures for recruiting and briefing consumers to participate in prioritizing, commissioning, and reporting research. Resources and support were developed in light of early feedback from consumers and those working with them. These were piloted and amended before being used routinely.Results: Over 4 years, procedures and resources have been developed to support six consumers attending seven to eight prioritization meetings a year; thirty to forty-five consumers each year commenting on research need for particular topics; thirty consumers a year commenting on research proposals, and twenty a year commenting on research reports. The procedures include clear job descriptions, induction and development days, clear briefing materials, payment for substantial tasks, and regularly seeking feedback to improve procedures.Conclusions: Explicit, inclusive, and reproducible methods for supporting consumer involvement that satisfy National Health Service policy recommendations for involving consumers in research require dedicated staff time to support a cycle of organizational development.

Sign in / Sign up

Export Citation Format

Share Document