A Case Study Coupling Personal Branding and Social Strategy for Effective Science Communication on Facebook and Linked-In

2018 ◽  
pp. 71-101
Author(s):  
Jennifer L. Maclachlan
Keyword(s):  
Science Communication ◽  
Social Strategy ◽  
Effective Science ◽  
Personal Branding

scholarly journals The Future of Our Seas: Marine scientists and creative professionals collaborate for science communication

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Laurence De Clippele ◽  
Madlaina Michelotti ◽  
Charlotte R. Findlay ◽  
Amy Cartwright ◽  
Qing Fang ◽  
...  
Keyword(s):  
Public Engagement ◽  
Science Communication ◽  
The Public ◽  
The Future ◽  
Effective Science ◽  
Collaborative Engagement ◽  
Development Support ◽  
The Impact

To increase awareness of the current challenges facing the marine environment, the Future of Our Seas (FOOS) project brought together the expertise of scientists, public engagement experts and creatives to train and support a group of marine scientists in effective science communication and innovative public engagement. This case study aims to inspire scientists and artists to use the FOOS approach in training, activity design and development support (hereafter called the ‘FOOS programme’) to collaboratively deliver novel and creative engagement activities. The authors reflect on the experiences of the marine scientists: (1) attending the FOOS communication and engagement training; (2) creating and delivering public engagement activities; (3) understanding our audience; and (4) collaborating with artists. The authors also share what the artists and audiences learned from participating in the FOOS public engagement activities. These different perspectives provide new insights for the field with respect to designing collaborative training which maximizes the impact of the training on participants, creative collaborators and the public. Long-term benefits of taking part in the FOOS programme, such as initiating future collaborative engagement activities and positively impacting the scientists’ research processes, are also highlighted.

scholarly journals Geoscience on television: a review of science communication literature in the context of geosciences

2016 ◽  
Vol 20 (6) ◽  
pp. 2507-2518 ◽  
Author(s):  
Rolf Hut ◽  
Anne M. Land-Zandstra ◽  
Ionica Smeets ◽  
Cathelijne R. Stoof
Keyword(s):  
Climate Change ◽  
Natural Hazards ◽  
Information Transfer ◽  
Science Communication ◽  
Knowledge Gaps ◽  
Relevant Theory ◽  
The World ◽  
Effective Science ◽  
Formal Science

Abstract. Geoscience communication is becoming increasingly important as climate change increases the occurrence of natural hazards around the world. Few geoscientists are trained in effective science communication, and awareness of the formal science communication literature is also low. This can be challenging when interacting with journalists on a powerful medium like TV. To provide geoscience communicators with background knowledge on effective science communication on television, we reviewed relevant theory in the context of geosciences and discuss six major themes: scientist motivation, target audience, narratives and storytelling, jargon and information transfer, relationship between scientists and journalists, and stereotypes of scientists on TV. We illustrate each theme with a case study of geosciences on TV and discuss relevant science communication literature. We then highlight how this literature applies to the geosciences and identify knowledge gaps related to science communication in the geosciences. As TV offers a unique opportunity to reach many viewers, we hope this review can not only positively contribute to effective geoscience communication but also to the wider geoscience debate in society.

scholarly journals Geoscience on television: a review of science communication literature in the context of geosciences

2016 ◽  
Author(s):  
R. W. Hut ◽  
A. M. Land-Zandstra ◽  
I. Smeets ◽  
C. Stoof
Keyword(s):  
Climate Change ◽  
Natural Hazards ◽  
Information Transfer ◽  
Science Communication ◽  
Knowledge Gaps ◽  
Relevant Theory ◽  
The World ◽  
Effective Science ◽  
Formal Science

Abstract. Geoscience communication is becoming increasingly important as climate change increases the occurrence of natural hazards around the world. Few geoscientists are trained in effective science communication, and awareness of the formal science communication literature is also low. This can be challenging when interacting with journalists on a powerful medium like TV. To provide geoscience communicators with background knowledge on effective science communication on television, we reviewed relevant theory in the context of geosciences and discuss six major themes: scientist motivation, target audience, narratives and storytelling, jargon and information transfer, relationship between scientists and journalists, and stereotypes of scientists on TV. We illustrate each theme with a case study of geosciences on TV and discuss relevant science communication literature. We then highlight how this literature applies to the geosciences and identify knowledge gaps related to science communication in the geosciences. As TV offers a unique opportunity to reach many viewers, we hope this review can not only positively contribute to effective geoscience communication but also to the wider geoscience debate in society.

scholarly journals BioBlitzes help science communicators engage local communities in environmental research

2016 ◽  
Vol 15 (03) ◽  
pp. A06 ◽  
Author(s):  
Erin Roger ◽  
Sarah Klistorner
Keyword(s):  
Public Interest ◽  
Scientific Literacy ◽  
Science Communication ◽  
Local Communities ◽  
Environmental Research ◽  
The Public ◽  
Effective Science ◽  
Open Dialogue ◽  
Sydney Australia

There is growing recognition that effective science communication should not merely focus on addressing scientific literacy but must also open dialogue between scientists and the public, build trust, and increase public interest in environmental research. Citizen science BioBlitzes offer a useful approach for science communicators to address many of these key aims. We explore the BioBlitz concept, learnings and outcomes based on a case study of a BioBlitz held in Sydney, Australia. We found that participants valued learning about biodiversity on the day and importantly, all participants (scientists and citizen scientists) rated interacting and learning from the experience as one of the main benefits.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

Genome Editing or Genome Cutting? Communicating CRISPR in the British and German Press

2020 ◽  
Vol 8 (1) ◽  
pp. 45-66
Author(s):  
Yoo Yung Lee
Keyword(s):  
Science Communication ◽  
Public Discourse ◽  
Word Processor ◽  
Public Science ◽  
German Press ◽  
Legal Questions ◽  
British Press ◽  
Legal Frameworks

AbstractIn this paper, I analyze the role of metaphors in public science communication. Specifically, it is a case study of the metaphors for CRISPR/Cas9, a controversial biotechnology that enables scientists to alter the DNA of any organism with unprecedented ease and has raised a number of societal, ethical and legal questions concerning its applications – most notably, on its usage on the human germline. Using a corpus of 600 newspaper articles from the British and German press, I show that there are striking differences in how these two European countries construe CRISPR in public discourse: the British press promotes the image of CRISPR as a word processor that allows scientists to edit the DNA, replacing spelling mistakes with healthy genes, whereas the German press depicts CRISPR as genetic scissors and thereby underlines the risk of mutations after cutting the DNA. I suggest that this contrast reflects differences in the legal frameworks of the respective countries and may influence the attitudes towards emerging biotechnologies among the British and German public.

scholarly journals Establishing a baseline of science communication skills in an undergraduate environmental science course

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Rashmi Shivni ◽  
Christina Cline ◽  
Morgan Newport ◽  
Shupei Yuan ◽  
Heather E. Bergan-Roller
Keyword(s):  
Best Practices ◽  
Science Communication ◽  
Environmental Science ◽  
Essential Elements ◽  
Science Students ◽  
Early Step ◽  
Effective Science ◽  
Media Types ◽  
Undergraduate Science ◽  
The Right

Abstract Background Seminal reports, based on recommendations by educators, scientists, and in collaboration with students, have called for undergraduate curricula to engage students in some of the same practices as scientists—one of which is communicating science with a general, non-scientific audience (SciComm). Unfortunately, very little research has focused on helping students develop these skills. An important early step in creating effective and efficient curricula is understanding what baseline skills students have prior to instruction. Here, we used the Essential Elements for Effective Science Communication (EEES) framework to survey the SciComm skills of students in an environmental science course in which they had little SciComm training. Results Our analyses revealed that, despite not being given the framework, students included several of the 13 elements, especially those which were explicitly asked for in the assignment instructions. Students commonly targeted broad audiences composed of interested adults, aimed to increase the knowledge and awareness of their audience, and planned and executed remote projects using print on social media. Additionally, students demonstrated flexibility in their skills by slightly differing their choices depending on the context of the assignment, such as creating more engaging content than they had planned for. Conclusions The students exhibited several key baseline skills, even though they had minimal training on the best practices of SciComm; however, more support is required to help students become better communicators, and more work in different contexts may be beneficial to acquire additional perspectives on SciComm skills among a variety of science students. The few elements that were not well highlighted in the students’ projects may not have been as intuitive to novice communicators. Thus, we provide recommendations for how educators can help their undergraduate science students develop valuable, prescribed SciComm skills. Some of these recommendations include helping students determine the right audience for their communication project, providing opportunities for students to try multiple media types, determining the type of language that is appropriate for the audience, and encouraging students to aim for a mix of communication objectives. With this guidance, educators can better prepare their students to become a more open and communicative generation of scientists and citizens.

Bringing Science to Bars: A Strategy for Effective Science Communication

2018 ◽  
Vol 40 (6) ◽  
pp. 819-826 ◽  
Author(s):  
Shawn Zheng Kai Tan ◽  
Jose Angelo Udal Perucho
Keyword(s):  
Science Communication ◽  
Effective Strategy ◽  
Effective Science ◽  
Communication Programs ◽  
Target Community ◽  
Do So

It is well accepted that it is part of a scientist’s duty to communicate science, yet most practicing scientists lack the training and opportunity to do so. In this article, we use the framework of science talks in bars to highlight the importance of locality and environment. We propose that science communication programs should be developed around the locales of the target community as an effective strategy to counter the rising mistrust in science and scientists.

scholarly journals Evaluating science communication

2018 ◽  
Vol 116 (16) ◽  
pp. 7670-7675 ◽  
Author(s):  
Baruch Fischhoff
Keyword(s):  
Voter Turnout ◽  
Research Agenda ◽  
Science Communication ◽  
Systems Approach ◽  
National Research Council ◽  
Decision Makers ◽  
Vaccination Rates ◽  
Communication Processes ◽  
Effective Science ◽  
The Right

Effective science communication requires assembling scientists with knowledge relevant to decision makers, translating that knowledge into useful terms, establishing trusted two-way communication channels, evaluating the process, and refining it as needed. Communicating Science Effectively: A Research Agenda [National Research Council (2017)] surveys the scientific foundations for accomplishing these tasks, the research agenda for improving them, and the essential collaborative relations with decision makers and communication professionals. Recognizing the complexity of the science, the decisions, and the communication processes, the report calls for a systems approach. This perspective offers an approach to creating such systems by adapting scientific methods to the practical constraints of science communication. It considers staffing (are the right people involved?), internal collaboration (are they talking to one another?), and external collaboration (are they talking to other stakeholders?). It focuses on contexts where the goal of science communication is helping people to make autonomous choices rather than promoting specific behaviors (e.g., voter turnout, vaccination rates, energy consumption). The approach is illustrated with research in two domains: decisions about preventing sexual assault and responding to pandemic disease.

scholarly journals Can Corporate Social Strategy Create Shared Value Toward Creative Business? “Volvo Social Strategy Model”

ECONOMICS ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 109-124
Author(s):  
Ishak Kherchi ◽  
Fellague Mohamed ◽  
Haddou Samira Ahlem
Keyword(s):  
Value Creation ◽  
Single Case ◽  
Shared Value ◽  
Single Case Study ◽  
Social Strategies ◽  
Social Strategy ◽  
Creating Shared Value ◽  
Corporate Social ◽  
Practical Implications

Abstract Purpose: This paper aims to provide corporate social strategies as an entrance to create shared value, in addition to that we aims to provide a theoretical and practical contributions that ground understanding the concept of creating shared value. Design/methodology/approach: The authors analyze a single case study of Volvo corporation. The objective is to evaluate whether the corporate social strategies can yields to a shared value creation. Findings: We found that corporate social strategies followed by Volvo Corporation yields to a shared value creation. Research limitations/implications: This single case study provides an entrance to create shared value; however, more research is needed to find other entrances. Practical implications: The paper has practical implications that relate to the design of shared value model. We provide practical well known strategies that could be apply by corporations to reach shared value creation. Originality/value: A unique view of corporate social strategy and creating shared value concept.

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