scholarly journals Willingness-to-Pay for Reshuffling Geographical Indications

2020 ◽  
Vol 15 (1) ◽  
pp. 95-111 ◽  
Author(s):  
Monia Saïdi ◽  
Jean-Sauveur Ay ◽  
Stéphan Marette ◽  
Christophe Martin
Keyword(s):  
Willingness To Pay ◽  
Product Quality ◽  
Temporal Stability ◽  
Consumer Perceptions ◽  
Geographical Indications ◽  
Experimental Protocol ◽  
Restricted Area ◽  
Simple Theoretical Model ◽  
Hierarchical Levels ◽  
Collective Reputation

AbstractThis article presents a new experimental protocol for estimating consumers’ willingness-to-pay (WTP) for products involved in a reshuffle of geographical indications (GIs), e.g., a change of hierarchical levels within a restricted area. Although the collective reputation of a given GI depends on its temporal stability, reshuffling a GI area could make it better aligned with product quality or consumers’ perception. We first provide a simple theoretical model in which consumers put a negative value on within-GI quality variance, thereby showing that reshuffling the GI designation scheme may increase WTP without any change in product quality. Using the experimental protocol, we evaluate consumer perceptions of different reshuffling scenarios for the vineyards of Marsannay, Burgundy, France. The results reveal a significant increase in WTP for the current distribution of products’ quality. Elicited WTP values are then used to simulate the optimal GI reshuffle. (JEL Classifications: L66, Q18, Q28)

scholarly journals THE EFFECT OF CONSUMER PERCEPTIONS AND LIFESTYLE ON WILLINGNESS TO PAY PREMIUM PRICE WAGYU PRODUCTS

2020 ◽  
Vol 16 (2) ◽  
pp. 129
Author(s):  
Yuli Kartika Dewi ◽  
Jessica Gosal Gosal
Keyword(s):  
Regression Analysis ◽  
Willingness To Pay ◽  
Research Method ◽  
Quantitative Research ◽  
Meat Products ◽  
Sampling Technique ◽  
Total Sample ◽  
Analytical Tool ◽  
Consumer Perceptions ◽  
Premium Price

<p class="Abstract1">Willingness to pay premium price is the willingness of individuals to spend a greater amount of money with the aim of getting a product or service of higher quality than other products or services. This study conducted a study of the effect of consumer perceptions and lifestyles on the willingness to pay premium prices of Wagyu products. As we know that the price of Wagyu beef is quite high, around Rp. 300,000 - Rp. 850,000 per kilogram depending on the quality. The purpose of this study was to determine: (1) the effect of consumer perceptions on the willingness to pay premium prices of Wagyu products; (2) the influence of lifestyle on the willingness to pay premium price of Wagyu products. The research method used is quantitative research. The population in this study are all consumers who have bought Wagyu meat in different cities with an infinite amount. Sampling in this study used a purposive sampling technique with a total sample of 123 people who had bought Wagyu products. Data collection techniques using a questionnaire with a Likert scale. This study uses multiple regression analysis test as an analytical tool to test hypotheses. Data from the questionnaire were analyzed to test factors and test variables using SPSS 21. The results of this study showed: (1) consumer perceptions had a positive and significant effect on willingness to pay premium prices for Wagyu meat products; (2) lifestyle has a positive and significant effect on the willingness to pay premium prices of Wagyu products.</p>

scholarly journals PENGARUH ATRIBUT PRODUK TERHADAP PERSEPSI KONSUMEN ATAS PRODUK PASTA GIGI HERBAL HNI-HPAI DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 564
Author(s):  
Sri Rahma Yani ◽  
Rose Rahmidani
Keyword(s):  
Product Quality ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Consumer Perceptions ◽  
Product Packaging ◽  
Analysis Techniques ◽  
Brand Quality ◽  
Convenience Sampling ◽  
The City

Abstract : This research  aims to analyze (1) Effect of product brands on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City, (2) Effect of product quality on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City, (3) Effect of product packaging on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City. This type of research is descriptive associative. The sampling technique is convenience sampling with a total sample of 100 people in the city of Padang who use Herbal HNI-HPAI toothpaste in the city of Padang. Data analysis techniques used descriptive analysis and multiple regression analysis using the Statistical Product and Service Solution (SPSS) program. The results showed that (1) the product brand had a positive and significant effect on consumers 'perceptions of HNI-HPAI herbal toothpaste products in Padang City, (2) product quality had a positive and significant effect on consumers' perceptions of HNI-HPAI herbal toothpaste products in the City Padang, (3) product packaging has a positive and significant effect on consumers' perceptions of HNI-HPAI herbal toothpaste products in Padang City. Keywords: consumer perception, product attributes, brand, quality, packaging 

Providers Versus Platforms: Marketing Communications in the Sharing Economy

2020 ◽  
Vol 84 (6) ◽  
pp. 22-38
Author(s):  
John P. Costello ◽  
Rebecca Walker Reczek
Keyword(s):  
Willingness To Pay ◽  
Business Models ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Consumer Perceptions ◽  
Marketing Communications ◽  
Marketing Managers ◽  
Individual Provider

Peer-to-peer (P2P) business models have become increasingly prevalent in the marketplace. However, little is known about what factors influence consumer perceptions of purchases from firms using these models. The authors propose that features inherent to the P2P model lead consumers to perceive high provider–firm independence, where providers are viewed as relatively independent from the platform on which they offer goods/services. Across a series of studies, the authors show that when P2P brands use provider-focused (vs. platform-focused) marketing communications, consumers perceive a purchase as helping an individual provider to a greater extent, which increases consumers’ willingness to pay and their likelihood of both making a purchase and downloading the brand’s app. This is because provider-focused marketing communications in this context lead consumers to think about their purchase from the provider’s perspective, thus adopting an “empathy lens.” The authors further show that this effect does not extend to other business models. This work thus identifies provider- (vs. platform-) focused marketing communications as a way for marketing managers of P2P brands to drive important purchase-related outcomes.

Consumer Perceptions of Product Quality Revisited: Made in China

2011 ◽  
Vol 18 (3) ◽  
pp. 52-68 ◽  
Author(s):  
Marc J. Schniederjans ◽  
Qing Cao ◽  
Dara Schniederjans ◽  
Vicky Ching Gu
Keyword(s):  
Product Quality ◽  
Consumer Perceptions ◽  
Made In China ◽  
Made In

scholarly journals Determining Consumer Perceptions of and Willingness to Pay for Appalachian Grass-Fed Beef: An Experimental Economics Approach

2011 ◽  
Vol 40 (2) ◽  
pp. 233-250 ◽  
Author(s):  
Jason R. Evans ◽  
Gerard E. D'Souza ◽  
Alan Collins ◽  
Brown Cheryl ◽  
Mark Sperow
Keyword(s):  
Willingness To Pay ◽  
Experimental Economics ◽  
Consumer Preferences ◽  
Consumer Perceptions ◽  
Market Potential ◽  
Price Premium ◽  
Nutritional Content ◽  
Appalachian Region ◽  
Experimental Auction ◽  
Auction Mechanism

The focus of the current study was on the market potential for grass-fed beef in the Appalachian region, given that these products embody observed, experiential, nutritional, and process attributes that may appeal to a large consumer base. An in-store variant of the Becker-DeGroot-Marschack experimental auction mechanism was employed in the region to determine consumer preferences and willingness to pay. A majority of respondents preferred the grass-fed product over conventional grain-fed samples and were willing to pay a price premium to obtain it. Preferences for grass-fed were rooted largely in the associated superior nutritional content and core observed attributes.

scholarly journals ANALISIS PERBANDINGAN KUALITAS PRODUK, STRATEGI PROMOSI DAN PERSEPSI KONSUMEN PADA PENGGUNA PONSEL OPPO DAN XIAOMI (Studi Pada Mahasiswa Universitas Muhammadiyah Tangerang)

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Tarto Tarto
Keyword(s):  
Product Quality ◽  
Consumer Perceptions ◽  
T Test ◽  
Promotion Strategy ◽  
Paired Sample ◽  
Analysis Technique ◽  
Insignificant Difference ◽  
Quality Promotion

This study attempts to analyze comparison product quality, promotion strategy and consumer perceptions between Oppo and Xiaomi smarphone. The population of the research is Oppo and Xiaomi smarphone users. 100 Oppo and Xiaomi smarphone users were surveyed as samples. The analysis technique used is paired sample t test. The result showed that there are significant differences between promotion strategy and consumer perceptions of Oppo and Xiaomi, there is an insignificant difference between product quality of Oppo and Xiaomi.Penelitian ini bertujuan untuk menganalisis perbandingan kualitas produk, strategi promosi dan persepsi konsumen antara Oppo dan Xiaomi smarphone. Populasi penelitian adalah pengguna oppo dan Xiaomi smarphone. 100 pengguna oppo dan Xiaomi smarphone disurvei sebagai sampel. Teknik analisis yang digunakan adalah paired sample t test. Hasil penelitian menunjukkan bahwa ada perbedaan yang signifikan antara strategi promosi Oppo dan Xiaomi, ada perbedaan yang signifikan antara persepsi konsumen Oppo dan Xiaomi, dan terdapat perbedaan yang tidak signifikan antara kualitas produk Oppo dan Xiaomi

scholarly journals Tüketicilerin Coğrafi İşaretli Ürünler İçin Ödeme İstekliliğine Etki Eden Faktörler: Niksar Cevizi Örneği

2020 ◽  
Vol 8 (11) ◽  
pp. 2476-2481
Author(s):  
Tayfun Çukur ◽  
Nuray Kızılaslan ◽  
Figen Çukur ◽  
Halil Kızılaslan
Keyword(s):  
Willingness To Pay ◽  
Negative Correlation ◽  
Probit Analysis ◽  
Agricultural Products ◽  
Geographical Indications ◽  
Positive Relation ◽  
Factors Affecting ◽  
Face To Face ◽  
Food Expenditure

Undoubtedly, supply demand balance must be ensured for the development of geographically indications products. In order to increase the demand for geographically indications products, firstly, consumers should be aware of the geographically indications products and have information about the benefits and advantages of these products. Undoubtedly, as with other agricultural products, price is also an important issue for purchases in geographical indications products. Therefore, it was aimed to determine the factors affecting consumers' willingness to pay for geographical indications products in the Tokat province. For this purpose, face to face survey was conducted with 382 consumers. It was determined that 49,21% of the consumers who participated in the research wanted to pay more price for a product with a geographical indications label. According to the results of the probit analysis, a positive relation was found between awering that Niksar walnut is a geographical indications product and the willingness to pay for geographical indications products. However, a negative correlation was found between monthly food expenditure and tendency to pay for geographical indications products.

scholarly journals Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong)

2021 ◽  
Vol 21 (2) ◽  
pp. 140-154
Author(s):  
Winda Hapsari ◽  
Yonathan Palinggi ◽  
Idham Idham
Keyword(s):  
Product Quality ◽  
Partial Correlation ◽  
Consumer Perceptions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Independent Variables ◽  
Convenience Stores ◽  
Multiple Regression Method ◽  
Product Variation

Abstract:                The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents.                Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions.   Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision

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