scholarly journals Creating a centralized social media recruitment service for research teams at the University of Michigan

2020 ◽  
pp. 1-6
Author(s):  
Aalap Doshi ◽  
Lisa Connally ◽  
Anita Johnson ◽  
Abbey Skrzypek
Keyword(s):  
Social Media ◽  
Average Cost ◽  
Research Participation ◽  
Recruitment Strategy ◽  
University Of Michigan ◽  
Media Campaigns ◽  
Study Teams ◽  
The Right ◽  
The University ◽  
Do So

Abstract Successful social media recruitment requires specific expertise and constant upkeep, placing an inordinate burden on study teams. Over half of the study teams at the University of Michigan (U-M) surveyed about recruitment assistance needs indicated that they wanted to use social media as a recruitment strategy, but lacked the expertise to do so. We thus built a service to centralize social media recruitment across the university. This involved assembling the right expertise, creating a centralized social media profile, creating linkages to other digital recruitment platforms, building the financial structure, and operationalizing the service. So far, we have helped 94 study teams launch social media campaigns on Facebook and Instagram. These campaigns resulted in 1,653,675 users being reached, of which 20,546 users actively showed interest in participating in the corresponding studies. We followed 18 studies further, who reported a total of 345 social media participants as being enrolled, resulting in an average cost-per-contact (CPC) of $8.72 and an average cost-per-enrollee (CPE) of $55.21. The combination of communication expertise, streamlined administrative processes, and linkages to a centralized research participation registry has allowed us to help a large number of study teams seamlessly engage broad and diverse populations.

Strategies for improving recruitment of pregnant women to clinical research: An evaluation of social media versus traditional offline methods in Vancouver, Canada (Preprint)

2021 ◽  
Author(s):  
Kelsey M Cochrane ◽  
Jennifer A Hutcheon ◽  
Crystal D Karakochuk
Keyword(s):  
Social Media ◽  
Pregnant Women ◽  
Conversion Rate ◽  
Performance Metrics ◽  
Demographic Characteristics ◽  
Recruitment Strategy ◽  
Media Campaigns ◽  
Total N ◽  
Cost Rate ◽  
Time Of Year

BACKGROUND Social media is an effective alternative to offline methods for participant recruitment to research. However, the effectiveness of social media compared with offline strategies among pregnant women is unclear. Further, it is unclear whether recruitment strategy alters demographic characteristics of participants. OBJECTIVE We aimed to estimate recruitment rates from social media and offline methods and to explore the whether participant demographics differed according to recruitment strategy in a clinical nutrition trial that recruited 60 healthy pregnant women in Vancouver, Canada. METHODS Facebook was used to run 9 social media campaigns, 10-18 days each (15-weeks total) and costing $50-$100 CAD ($675 CAD total). Offline methods were used concurrently over 64-weeks. A total of $300 CAD was spent on printing. Demographic characteristics of those recruited via each method was compared using bivariate statistics. Cost, rate of recruitment and conversion rate in each group was calculated. Performance metrics of social media campaigns, including reach, impressions, clicks, inquiries, and enrollments, were recorded. Linear regression was used to explore the association between metrics and dollars spent per campaign. RESULTS In total, n=481 inquiries were received (n=51 [11%] via offline methods; n=430 [89%] via social media). Enrollees (n=60) included n=24 (40%) and n=36 (60%) via offline and social media methods, respectively. Gestational weeks was provided by n=251 women (52%) upon inquiry (mean ± SD gestational weeks was 13.3 ± 4.7 and 13.2 ± 5.6 in the offline and social media groups, respectively, P=.96). There were no statistically significant differences in age (33 ± 3.2 and 33 ± 3.6, P=.67), ethnicity (58% and 56% Caucasian, P=.97), education (88% and 78% had University-level education, P=.64), household income (58% and 47% >$100,000 CAD/year, P=.26), pre-pregnancy BMI (22.2 ± 2.6 and 23.4 ± 2.8, P=.11), or parity (75% and 72% nulliparous, P=.81); results are presented for offline and social media, respectively. Direct cost/enrollee was $13 and $19 in those who were recruited via offline and social media methods, respectively (however, this does not include cost of labour). Rate of recruitment was ~6x faster via social media than offline methods, however, the conversion rate was higher via offline methods than social media (47% versus 8%). Overall, campaign metrics (reach, impressions, clicks, and inquiries) improved over time. Amount spent per campaign (controlling for campaign duration) was significantly associated with improved clicks (P=.01), and inquiries (P=.04), but not enrollments (P=.19). CONCLUSIONS Social media was more efficient and effective for recruitment of pregnant women than offline methods. We gained numerous insights for optimization of social media campaigns (dollars spent, attribution setting, photo testing, automatic optimization) to increase clicks and inquiries, however this does not necessarily increase enrollments, which was more dependent on study specific factors (e.g. time of year, study design, and intervention). CLINICALTRIAL ClinicalTrials.gov (identifier: NCT04022135). Registered on July-14-2019. https://clinicaltrials.gov/ct2/show/NCT04022135

Pushing the Right Buttons?

2013 ◽  
Vol 4 (3) ◽  
pp. 16-37 ◽  
Author(s):  
Anthony Lewis ◽  
Brychan Thomas ◽  
Gwenllian Marged Sanders
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Human Resources Management ◽  
Secondary Data ◽  
Recruitment Strategy ◽  
Resources Management ◽  
Professional Perspective ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
The Right

This paper explores effects and issues associated with Social Media and Recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting appropriate employees for enterprises from a multi stakeholder perspective. Human Resources Management professionals have been using different methods of Social Media in their recruitment strategies with varying degrees of success. By examining social media and its effect this can support the development of a more effective Human Resources Recruitment strategy. Additionally increased communication channels might enable the development of a more positive internal enterprise culture. The research was conducted using both primary and secondary data. Professionals, recruiters and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This paper provides a framework that can be used by enterprises in order to create their own Social Media recruitment cycle.

‘To be or not to be’: Hamlet’s Humanistic Quaestio

2019 ◽  
Vol 70 (296) ◽  
pp. 640-658
Author(s):  
Vanessa Lim
Keyword(s):  
Rhetorical Theory ◽  
The Subject ◽  
The Right ◽  
The University ◽  
Scholarly Attention ◽  
Do So

Abstract Hamlet’s ‘To be or not to be’ speech has long been the subject of intense scholarly attention. By situating the speech against the backdrop of classical and Renaissance rhetorical theory, this essay demonstrates that there is still much more to be said about it. The speech ostensibly examines a quaestio infinita or a thesis, and follows the rhetorical rule that the right way to do so is by the invocation of commonplaces. This reading of Hamlet’s speech is not only consistent with Shakespeare’s characterization of the university-educated prince, who frequently invokes commonplaces, but also has significant implications for our understanding of the play and Shakespeare’s own practice as a writer. The book that Hamlet is reading could well be his own commonplace collection, and it is perhaps in looking up his entries under the heading of ‘Death’ that Hamlet finds what he needs in order to examine his quaestio.

scholarly journals The Ph.D.-candidate as an information literate resource

2012 ◽  
Vol 4 (2) ◽  
Author(s):  
Hilde Daland
Keyword(s):  
Reference Group ◽  
Academic Staff ◽  
Research Projects ◽  
Research Support ◽  
Teaching And Research ◽  
New Approaches ◽  
Library Resources ◽  
The Right ◽  
The University ◽  
Do So

One of Agder University Librarys goals is to support teaching and research at the University of Agder (UoA). To do so, the library should be involved in research projects and offer the right products at the right time. The spring of 2012 a survey was conducted among researchers (academic staff and Ph.D.-students) at the faculty of humanities and education at UoA as well as the library staff. Aditional interviews was made with the library´s research librarians and two of the Ph.D.-students. The surveys and interviews made it clear that researchers and librarians have a different conception on what research support is and should be. While librarians focus mostly on library resources, the researchers focus more generally on practical, economical and administrative help to make research possible. However, the majority answered yes to the question on the library being an important part of research support.Working closely with the researchers can help to offer the right library resources at the right time. Ph.D.-students are less likely to be set in their ways in regards to information behaviour and will often be positive to try new approaches. Also, the Ph.D.-students can be used as a reference group for developing library resources for researchers, for example subject guides. The outside perspective on the library can help to find new ways of approaching research support to make it more useful to researchers.

Attracting the Right Employees?

2018 ◽  
pp. 194-220
Author(s):  
Anthony Lewis ◽  
Brychan Celfyn Thomas ◽  
Gwenllian Marged Sanders
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Human Resources Management ◽  
Secondary Data ◽  
Recruitment Strategy ◽  
Recruitment Strategies ◽  
Professional Perspective ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
The Right

This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.

THE PEDIATRICIAN AND THE PUBLIC

PEDIATRICS ◽  
1950 ◽  
Vol 5 (6) ◽  
pp. 1025-1038
Keyword(s):  
Public Health ◽  
General Practice ◽  
University Of Michigan ◽  
The Public ◽  
School Of Medicine ◽  
Health Supervision ◽  
Pediatric Education ◽  
Ultimate Objective ◽  
The University ◽  
Do So

THIS issue concludes the series of four papers which were planned to initiate a discussion on the future of pediatric education. Dr. William L. Bradford is professor of pediatrics and assistant dean of the School of Medicine and Dentistry at the University of Rochester, and Dr. James L. Wilson is professor of pediatrics at the University of Michigan. It is hoped that this series of articles will stimulate others to express their views or to ask questions and state criticism. The letter from Dr. Leona Baumgartner to Dr. Hugh McCulloch is concerned with a communication from Dr. William F. McGuire, of Wichita. The letter from Dr. J. B. Richmond, of Chicago, has to do with the communication from Dr. Hugh Thompson which was published in the February 1950 issue of this column. The ultimate objective of pediatric training is better health supervision for our children. The scope of its application is broad, for pediatrics is general practice limited only by age. The majority of students who receive this training do so for the purpose of practice, a few remain in academic work, primarily teaching and research, and many devote time either directly or indirectly to preventive medicine and public health, fields for which the training is particularly suitable.

scholarly journals Men on the margins? Reflections on recruiting and engaging men in reproduction research

2019 ◽  
Vol 12 (1) ◽  
pp. 205979911982942 ◽  
Author(s):  
Caroline Law
Keyword(s):  
Social Science Research ◽  
Science Research ◽  
Recruitment Strategy ◽  
Scholarly Activity ◽  
Critical Studies ◽  
Engaging Men ◽  
Women's Lives ◽  
The Right ◽  
Men And Masculinities ◽  
Do So

While social science research into reproduction is a vibrant and growing field of scholarly activity, the majority of research is conducted with women and focuses on women’s lives. Reproduction research which does focus on men tends to overlook aspects such as pre-conception desires for parenthood and planning. Scholars have argued for a greater inclusion of men in reproduction research, yet there is a paucity of methodological literature addressing how best to do so. This article reports methodological reflections from a qualitative study into men’s perceptions and intentions regarding the ‘right time’ to have children. It does this in reference to Critical Studies of Men and Masculinities – which foregrounds men as gendered beings and comprises the study of the gendered nature of men’s lives – as both a theoretical position influencing study conception and design and as an explanatory framework for enhancing understanding of the research encounter. The first part of the article describes the Critical Studies of Men and Masculinities–informed study conceptualisation and design, specifically the decisions to include unpartnered men in the sample and to address the absence of men in reproduction research in recruitment materials. It then goes on to discuss the most effective recruitment strategy employed, recruiting through informal gatekeepers, and to consider the consequences of this. The second part of the article presents data from the male participants pertaining to their stated motivations for participating, which relate to interest, helpfulness, and in response to perceived marginalisation, as well as their reflections on the interview encounter as enabling them to construct a narrative. It aims to extend knowledge and understanding regarding engaging men in reproduction research and to illustrate the utility of Critical Studies of Men and Masculinities for doing so, and in doing so to advance both reproduction research and discussions of Critical Studies of Men and Masculinities and methodology more broadly.

Attracting the Right Employees?

2021 ◽  
pp. 892-918
Author(s):  
Anthony Lewis ◽  
Brychan Celfyn Thomas ◽  
Gwenllian Marged Sanders
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Human Resources Management ◽  
Secondary Data ◽  
Recruitment Strategy ◽  
Recruitment Strategies ◽  
Professional Perspective ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
The Right

This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.

The search for electromagnetic induction, 1820-1831

1965 ◽  
Vol 20 (2) ◽  
pp. 184-219 ◽  
Keyword(s):  
Magnetic Field ◽  
Electromagnetic Induction ◽  
The United States ◽  
Single Wire ◽  
Electricity And Magnetism ◽  
Magnetic Meridian ◽  
The Right ◽  
The University ◽  
The Magnetic Field ◽  
Do So

Oersted´s discovery in 1820 of the magnetic field that surrounds a conductor during the passage of an electric current, aroused a wave of interest among men of science in England, France, Germany, Italy, and the United States. The apparatus required to verify his results was easily put together, and anyone who cared to do so could see for himself the nature of the indissoluble connexion between electricity and magnetism, which, though long suspected and vaguely adumbrated, was now precisely defined and made a permanent portion of the corpus of science. As one subsequent discovery after another was announced from various places, the recognition became widespread that a large and unexploited field for investigations and applications had been opened up. Only one week after word of Oersted’s experiment reached Paris, Ampere discovered that two parallel wires that carry parallel currents attract each other. Less than two months after Oersted’s publication, J. S. C. Schweigger (1779-1857), at the University of Halle, reasoned that if the current in a single wire held above the compass needle would deflect the needle to the right, while the same wire placed beneath the needle would deflect it to the left, one turn of wire, placed around the needle in the plane of the magnetic meridian, would exert twice the deflecting force of a single wire; and a coil made of ten turns of insulated wire would exert twenty times the force.

scholarly journals Strategic Approach in Social Media Marketing and a Study on Successful Facebook Cases

2016 ◽  
Vol 12 (7) ◽  
pp. 261 ◽  
Author(s):  
Filiz Bozkurt Bekoglu ◽  
Cemre Onaylı
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Business Performance ◽  
Participation Rate ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Media Campaigns ◽  
New Information ◽  
Strategic Approach ◽  
The Right

Development of internet and social media has led to significant changes in marketing. Companies are now making serious efforts to integrate social media into their marketing strategies. In order to be successful in these efforts, marketing experts need to think strategically, integrate social media campaigns into their marketing plans and use the right tools in the right way. They should also evaluate the campaign performance and its effect on business performance. The aim of this study is to define the strategic approach adopted by the companies and to explore how companies structure and measure their campaigns. Within the scope of the study, first literature review is made and then 20 successful Facebook campaigns are selected and analyzed through content analysis. The result of the analysis show that companies studied used megaphone strategy (by informing consumers through pages, ads and videos) and magnet strategy (by creating an environment for interaction through applications, surveys and competitions), but they did not use monitor strategy (following customers interaction with one another). Regarding how the campaigns were structured, it is found that half of them aimed to give new information and 20% were supported in offline platforms. The most preferred tool was the Facebook page, Facebook ads were more popular when compared to Facebook videos and the usage rate for surveys, competitions and applications were low. It is also found that like rate and participation rate were the two basic criteria companies used to measure the campaign performance but as the data provided by the companies was limited, it was not possible to comment on the general strategic approach they adopted.

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