scholarly journals 2526

2017 ◽  
Vol 1 (S1) ◽  
pp. 82-82
Author(s):  
Kari Christine Kugler ◽  
Amanda E. Tanner ◽  
David L. Wyrick ◽  
Jeffrey J. Milroy ◽  
Brittany D. Chambers ◽  
...  
Keyword(s):  
College Students ◽  
Preventive Intervention ◽  
Factorial Experiment ◽  
Behavioral Strategies ◽  
Injunctive Norms ◽  
Process Data ◽  
Descriptive Norms ◽  
Post Intervention ◽  
Experimental Conditions ◽  
Evaluation Phase

OBJECTIVES/SPECIFIC AIMS: The goal of this study is to develop an effective and efficient STI preventive intervention among college students following the principles and phases of MOST. METHODS/STUDY POPULATION As part of the preparation phase, an explicit conceptual model, drawing heavily on theory and prior research, was used to translate the existing science into 5 candidate intervention components (ie, descriptive norms, injunctive norms, expectancies, perceived benefits of protective behavioral strategies, and self-efficacy). For the optimization phase, in Fall 2016 all first-year students (n=3547) from 4 universities were recruited to participate. Students were randomized to 1 of 32 different experimental conditions that included a combination of the candidate intervention components. Component effectiveness was evaluated using data from an immediate post-intervention survey on respective component mediators (eg, alcohol and sex-related descriptive norms). After a second factorial experiment (Fall 2017), only those intervention components that meet the pre-specified criteria of day ≥0.15 will be included in the optimized intervention. The evaluation phase will evaluate the effectiveness of the optimized STI preventive intervention via a randomized-control trial (Fall 2018). RESULTS/ANTICIPATED RESULTS: Preliminary results from the first factorial experiment suggest that descriptive norms and injunctive norms intervention components were significantly effective in reducing post-intervention perceived alcohol prevalence (β=−0.28, p<0.001) and approval of alcohol (β=−0.33, p<0.001), and sex-related norms (β=−0.23, p<.001). These results, in combination with process data, are being used to inform revisions of the intervention components to be included in a second factorial screening experiment. DISCUSSION/SIGNIFICANCE OF IMPACT: This study demonstrates how an iterative approach to engineering an STI preventive intervention using MOST can affect the behaviors of college students and serve as a foundation for other translational science.

scholarly journals The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

2020 ◽  
Vol 12 (17) ◽  
pp. 6797 ◽  
Author(s):  
Insook Ahn ◽  
Soo Kim ◽  
Munyoung Kim
Keyword(s):  
College Students ◽  
Social Norms ◽  
Intrinsic Motivation ◽  
Social Norm ◽  
Environmental Issues ◽  
Relative Importance ◽  
Purchasing Behavior ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Consumption Behavior

Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.

Relationship between injunctive norms and alcohol consequences in college students

2009 ◽  
Author(s):  
Joseph W. Labrie ◽  
Justin F. Hummer ◽  
Clayton Neighbors ◽  
Mary Larimer
Keyword(s):  
College Students ◽  
Injunctive Norms

scholarly journals Technology-Enhanced Health Promotion for College Students: A Seed Development Project

2021 ◽  
Vol 11 (1) ◽  
pp. 143-151
Author(s):  
Carol A. Fackler ◽  
Nancy Baugh ◽  
Ann A. Lovegren ◽  
Carol Nemeroff ◽  
Janet Whatley Blum
Keyword(s):  
College Students ◽  
Health Promotion ◽  
Adult Students ◽  
Seed Development ◽  
Eating Behaviors ◽  
Healthy Lifestyle ◽  
Vegetable Consumption ◽  
Development Project ◽  
Readiness For Change ◽  
Post Intervention

Obesity is an issue for young adults in the U.S. This population is particularly vulnerable to weight gain as they move from adolescence to young adulthood, especially as they transition from high school to college. Adopting a health promotion approach, a university-based cluster of researchers, community advocates, and a technology partner embarked on a two-year seed development project that focused on development, implementation, and evaluation of a web-based healthy lifestyle intervention for college students. Using a mixed-method design, two convenience samples of residential university students were recruited to participate in a 4-week intervention called Eat, Move, Live, in which they interacted with a newly-created comprehensive website about management of a healthy lifestyle. Participants’ post-intervention readiness for change increased by 15% (eating and life balance behaviors) to 23% (moving behaviors). Participants reported increased awareness of eating behaviors, and feelings of engagement in tracking their fruit and vegetable consumption. Findings suggest that technology may be utilized to enhance the effectiveness and efficiency of achieving students’ individual goals related to healthy living. These preliminary findings have implications for increasing the development and implementation of technological approaches to health promotion for young adult students.

scholarly journals Crafting Normative Messages to Protect the Environment

2003 ◽  
Vol 12 (4) ◽  
pp. 105-109 ◽  
Author(s):  
Robert B. Cialdini
Keyword(s):  
Drug Use ◽  
Social Norms ◽  
Adolescent Suicide ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Information Campaigns ◽  
Alcohol And Drug Use ◽  
Normative Appeals ◽  
Normative Message ◽  
Normative Messages

It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances under which normative information can backfire to produce the opposite of what a communicator intends. There is an understandable, but misguided, tendency to try to mobilize action against a problem by depicting it as regrettably frequent. Information campaigns emphasize that alcohol and drug use is intolerably high, that adolescent suicide rates are alarming, and—most relevant to this article—that rampant polluters are spoiling the environment. Although these claims may be both true and well intentioned, the campaigns' creators have missed something critically important: Within the statement “Many people are doing this undesirable thing” lurks the powerful and undercutting normative message “Many people are doing this.” Only by aligning descriptive norms (what people typically do) with injunctive norms (what people typically approve or disapprove) can one optimize the power of normative appeals. Communicators who fail to recognize the distinction between these two types of norms imperil their persuasive efforts.

Primacy Effect in Orienting Responses to Auditory Stimuli of Tones and Music

1976 ◽  
Vol 42 (3) ◽  
pp. 919-928 ◽  
Author(s):  
Eleanor B. Simon
Keyword(s):  
College Students ◽  
Orienting Response ◽  
Primacy Effect ◽  
Factorial Experiment ◽  
Auditory Stimuli ◽  
Adaptation Period ◽  
Soft Or ◽  
Interstimulus Intervals ◽  
Music Stimulus

This 26 factorial experiment investigated the primacy effect in the orienting response. The type of stimuli (tone or “music”), stimulus intensities (loud or soft), length of adaptation period (same, 5 or 30 sec.; or different, 5 min.), interstimulus intervals (5 or 30 sec.), and sex were studied. College students, 32 males and 32 females were randomly assigned to each group. In the same condition, the tone (or music) was soft (or loud) for 5 sec. (or 30 sec.) in adaptation and was then changed alternately without interruption to loud, soft, etc. (or soft, loud, etc.) for 5 sec. (or 30 sec.). The different condition was identical except for the length of the adaptation period in which the stimuli sounded continuously for 5 min. Analyses of the GSR manifestation of the orienting responses indicated: (a) an over-all primacy effect with the auditory stimuli and (b) the primacy effect occurred in the 5-sec.-same but not in the 30-sec.-same condition as predicted.

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