scholarly journals Personality and alcohol-related outcomes among mandated college students: Descriptive norms, injunctive norms, and college-related alcohol beliefs as mediators

2014 ◽  
Vol 39 (5) ◽  
pp. 879-884 ◽  
Author(s):  
Matthew R. Pearson ◽  
John T.P. Hustad
Keyword(s):  
College Students ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Alcohol Beliefs

scholarly journals The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

2020 ◽  
Vol 12 (17) ◽  
pp. 6797 ◽  
Author(s):  
Insook Ahn ◽  
Soo Kim ◽  
Munyoung Kim
Keyword(s):  
College Students ◽  
Social Norms ◽  
Intrinsic Motivation ◽  
Social Norm ◽  
Environmental Issues ◽  
Relative Importance ◽  
Purchasing Behavior ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Consumption Behavior

Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.

scholarly journals 2526

2017 ◽  
Vol 1 (S1) ◽  
pp. 82-82
Author(s):  
Kari Christine Kugler ◽  
Amanda E. Tanner ◽  
David L. Wyrick ◽  
Jeffrey J. Milroy ◽  
Brittany D. Chambers ◽  
...  
Keyword(s):  
College Students ◽  
Preventive Intervention ◽  
Factorial Experiment ◽  
Behavioral Strategies ◽  
Injunctive Norms ◽  
Process Data ◽  
Descriptive Norms ◽  
Post Intervention ◽  
Experimental Conditions ◽  
Evaluation Phase

OBJECTIVES/SPECIFIC AIMS: The goal of this study is to develop an effective and efficient STI preventive intervention among college students following the principles and phases of MOST. METHODS/STUDY POPULATION As part of the preparation phase, an explicit conceptual model, drawing heavily on theory and prior research, was used to translate the existing science into 5 candidate intervention components (ie, descriptive norms, injunctive norms, expectancies, perceived benefits of protective behavioral strategies, and self-efficacy). For the optimization phase, in Fall 2016 all first-year students (n=3547) from 4 universities were recruited to participate. Students were randomized to 1 of 32 different experimental conditions that included a combination of the candidate intervention components. Component effectiveness was evaluated using data from an immediate post-intervention survey on respective component mediators (eg, alcohol and sex-related descriptive norms). After a second factorial experiment (Fall 2017), only those intervention components that meet the pre-specified criteria of day ≥0.15 will be included in the optimized intervention. The evaluation phase will evaluate the effectiveness of the optimized STI preventive intervention via a randomized-control trial (Fall 2018). RESULTS/ANTICIPATED RESULTS: Preliminary results from the first factorial experiment suggest that descriptive norms and injunctive norms intervention components were significantly effective in reducing post-intervention perceived alcohol prevalence (β=−0.28, p<0.001) and approval of alcohol (β=−0.33, p<0.001), and sex-related norms (β=−0.23, p<.001). These results, in combination with process data, are being used to inform revisions of the intervention components to be included in a second factorial screening experiment. DISCUSSION/SIGNIFICANCE OF IMPACT: This study demonstrates how an iterative approach to engineering an STI preventive intervention using MOST can affect the behaviors of college students and serve as a foundation for other translational science.

Relationship between injunctive norms and alcohol consequences in college students

2009 ◽  
Author(s):  
Joseph W. Labrie ◽  
Justin F. Hummer ◽  
Clayton Neighbors ◽  
Mary Larimer
Keyword(s):  
College Students ◽  
Injunctive Norms

scholarly journals Crafting Normative Messages to Protect the Environment

2003 ◽  
Vol 12 (4) ◽  
pp. 105-109 ◽  
Author(s):  
Robert B. Cialdini
Keyword(s):  
Drug Use ◽  
Social Norms ◽  
Adolescent Suicide ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Information Campaigns ◽  
Alcohol And Drug Use ◽  
Normative Appeals ◽  
Normative Message ◽  
Normative Messages

It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances under which normative information can backfire to produce the opposite of what a communicator intends. There is an understandable, but misguided, tendency to try to mobilize action against a problem by depicting it as regrettably frequent. Information campaigns emphasize that alcohol and drug use is intolerably high, that adolescent suicide rates are alarming, and—most relevant to this article—that rampant polluters are spoiling the environment. Although these claims may be both true and well intentioned, the campaigns' creators have missed something critically important: Within the statement “Many people are doing this undesirable thing” lurks the powerful and undercutting normative message “Many people are doing this.” Only by aligning descriptive norms (what people typically do) with injunctive norms (what people typically approve or disapprove) can one optimize the power of normative appeals. Communicators who fail to recognize the distinction between these two types of norms imperil their persuasive efforts.

scholarly journals Self-Regulated Studying Behavior, and the Social Norms that Influence It

2018 ◽  
Author(s):  
Julie Eyink ◽  
Benjamin Motz ◽  
Gordon Heltzel ◽  
Torrin Liddell
Keyword(s):  
Learning Outcomes ◽  
Learning Goals ◽  
Social Approval ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
The Social ◽  
College Course ◽  
Improved Performance ◽  
And Performance ◽  
Influence Behavior

Teachers use injunctive norms when telling students what they should be doing. But researchers find that sometimes descriptive norms, information about what others are doing, more powerfully influence behavior. Currently, we examine which norm is more effective at increasing self-regulated studying and performance in an online college course. We found injunctive norms increased study behaviors aimed at fulfilling course requirements (completion of assigned activities), but did not improve learning outcomes. Descriptive norms increased behaviors aimed at improving knowledge (ungraded practice with activities after they were due), and improved performance. These results imply norms have a stronger influence over behavior when there is a match between the goal of the behavior (fulfilling course requirements vs. learning goals) and the pull of a stated norm (social approval vs. efficacy). Because the goal of education is learning, this suggests descriptive norms have a greater value for motivating self-regulated study in authentic learning environments.

scholarly journals Injunctive Norms and Problem Gambling among College Students

2007 ◽  
Vol 23 (3) ◽  
pp. 259-273 ◽  
Author(s):  
Clayton Neighbors ◽  
Ty W. Lostutter ◽  
Ursula Whiteside ◽  
Nicole Fossos ◽  
Denise D. Walker ◽  
...  
Keyword(s):  
College Students ◽  
Problem Gambling ◽  
Injunctive Norms

scholarly journals Randomised controlled trial of a theory-based intervention to prompt front-line staff to take up the seasonal influenza vaccine

2019 ◽  
Vol 29 (3) ◽  
pp. 189-197 ◽  
Author(s):  
Kelly Ann Schmidtke ◽  
Peter G Nightingale ◽  
Katharine Reeves ◽  
Suzy Gallier ◽  
Ivo Vlaev ◽  
...  
Keyword(s):  
Randomised Controlled Trial ◽  
Influenza Vaccination ◽  
Seasonal Influenza ◽  
Social Norm ◽  
Controlled Trial ◽  
Hospital Staff ◽  
Injunctive Norms ◽  
Front Line ◽  
Descriptive Norms ◽  
Randomised Controlled

ObjectiveTo evaluate the effectiveness of reminder letters informed by social normative theory (a type of ‘nudge theory’) on uptake of seasonal influenza vaccination by front-line hospital staff.DesignIndividually randomised controlled trial.SettingA large acute care hospital in England.ParticipantsFront-line staff employed by the hospital (n=7540) were randomly allocated to one of four reminder types in a factorial design.InterventionsThe standard letter included only general information directing the staff to take up the vaccine. A second letter highlighted a type of social norm based on peer comparisons. A third letter highlighted a type of social norm based on an appeal to authority. A fourth letter included a combination of the social norms.Main outcome measureThe proportion of hospital staff vaccinated on-site.ResultsVaccine coverage was 43% (812/1885) in the standard letter group, 43% (818/1885) in the descriptive norms group, 43% (814/1885) in the injunctive norms group and 43% (812/1885) in the combination group. There were no statistically significant effects of either norm or the interaction. The OR for the descriptive norms factor is 1.01 (0.89–1.15) in the absence of the injunctive norms factor and 1.00 (0.88–1.13) in its presence. The OR for the injunctive norms factor is 1.00 (0.88–1.14) in the absence of the descriptive norms factor and 0.99 (0.87–1.12) in its presence.ConclusionsWe find no evidence that the uptake of the seasonal influenza vaccination is affected by reminders using social norms to motivate uptake.

scholarly journals Hypotheses for the Reasons behind Beer Consumer’s Willingness to Purchase Beer: An Expanded Theory from a Planned Behavior Perspective

Foods ◽  
2020 ◽  
Vol 9 (12) ◽  
pp. 1842
Author(s):  
Edward Shih-Tse Wang
Keyword(s):  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Positive Influence ◽  
Alcoholic Beverages ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Consumption Behavior

Because beer is one of the most common alcoholic beverages consumed in the world, this research adopted an expanded theory of planned behavior (TPB) perspective to understand why beer consumers purchase beer. This study investigated the effects of injunctive norms, descriptive norms, attitude, and perceived behavioral control on alcohol identity and purchase intention. The possible mediating role of alcohol identity was also investigated. This study was conducted in Taiwan, and a total of 452 beer consumers participated in the survey. Structural equation modeling was used to examine the relationship among the study variables. The results revealed that alcohol identity positively influences purchase intention, and attitude positively affects alcohol identity and purchase intention. In addition, injunctive norms have a positive influence on alcohol identity, and descriptive norms positively affect purchase intention. In particular, perceived behavioral control has a negative influence on alcohol identity but has a positive influence on purchase intention. This study also found that alcohol identity mediates the attitude–purchase intention relationship. By examining the consumption behavior of beer consumers from the TPB perspective, this study contributed to an understanding of beer consumption behavior.

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