scholarly journals Use of Social Media Applications for Supporting New Product Development Processes in Multinational Corporations

2017 ◽  
Vol 120 ◽  
pp. 176-183 ◽  
Author(s):  
Naheed Bashir ◽  
K.Nadia Papamichail ◽  
Khaleel Malik
Keyword(s):  
Social Media ◽  
Product Development ◽  
Multinational Corporations ◽  
New Product Development ◽  
New Product ◽  
Development Processes ◽  
Use Of Social Media ◽  
Media Applications ◽  
Product Development Processes
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