scholarly journals Obtaining Exhaustive Answer Set for Q&A-based Inquiry System using Customer Behavior and Service Function Modeling

2018 ◽  
Vol 126 ◽  
pp. 986-995
Author(s):  
Hironori Takeuchi ◽  
Satoshi Masuda ◽  
Kohtaroh Miyamoto ◽  
Shiki Akihara
Keyword(s):  
Customer Behavior ◽  
Service Function ◽  
Inquiry System ◽  
Answer Set

ROPO Effect in Gender- Generational Characteristics

2020 ◽  
Vol 11 (1) ◽  
pp. 43-43
Author(s):  
Radovan Bačík ◽  
Mária Oleárová ◽  
Martin Rigelský
Keyword(s):  
Association Analysis ◽  
Search Engines ◽  
Product Information ◽  
Customer Behavior ◽  
Internet Research ◽  
The Internet ◽  
Significant Progress ◽  
Customer Reviews ◽  
Online Purchase ◽  
Brick And Mortar

The development of the Internet and the current technologies have contributed to a significant progress in the consumer shopping process. Today, shopping decisions are more intuitive and much easier to make. E-shops, search engines, customer reviews and other similar tools reduce costs of searching for products or product information, thus boosting the habit of searching for information on the Internet - "Research Shopper Phenomenon" (Verhoef et al. 2007). According to Verhoef et al. (2015), this phenomenon leads to a phenomenon where consumers search for product information using one channel (Internet) and then make a purchase through another channel (brick-and-mortar shop). Heinrich and Thalmair (2013) refer to this effect as the "research online, purchase offline" or "ROPO" effect for short. This phenomenon can also be observed in reverse. Keywords: customer behavior, research online – purchase offline, association analysis

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