Corporate Social Responsibility in Global Supply Chains: A Procedural Justice Perspective

2007 ◽  
Vol 40 (3) ◽  
pp. 341-356 ◽  
Author(s):  
D. Eric Boyd ◽  
Robert E. Spekman ◽  
John W. Kamauff ◽  
Patricia Werhane
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Procedural Justice ◽  
Supply Chains ◽  
Global Supply Chains ◽  
Corporate Social

Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues

2010 ◽  
Vol 20 (4) ◽  
pp. 617-641 ◽  
Author(s):  
N. Craig Smith ◽  
Guido Palazzo ◽  
C. B. Bhattacharya
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Supply Chains ◽  
Marketing Ethics ◽  
Global Supply Chains ◽  
Corporate Behavior ◽  
Consumption Decisions ◽  
Stakeholder Marketing ◽  
Marketing Activities ◽  
Corporate Social

ABSTRACT:While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility (CSR) communication to counter the critique of CSR practice, but these claims of ethical corporate behavior often lack credibility and can result in a backlash against brands. The article argues that more adequate attention to the harmful upstream effects of downstream marketing and consumption decisions requires greater attention to stakeholder marketing and marketer efforts to help create responsible consumers. It concludes by identifying implications for further research in this important emergent area of marketing ethics.

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