Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores

2011 ◽  
Vol 48 (8) ◽  
pp. 364-370 ◽  
Author(s):  
Kun Chang Lee ◽  
Namho Chung ◽  
Sangjae Lee
Keyword(s):  
Switching Costs ◽  
Trust Transfer

Trust transfer and the effect of service quality on trust in the healthcare industry

2014 ◽  
Vol 24 (4) ◽  
pp. 399-416 ◽  
Author(s):  
Che-hui Lien ◽  
Jyh-Jeng Wu ◽  
Ying-Hueih Chen ◽  
Chang-Jhan Wang
Keyword(s):  
Service Quality ◽  
Switching Costs ◽  
Equation Modeling ◽  
Healthcare Industry ◽  
Outcome Quality ◽  
Research Model ◽  
Moderating Effects ◽  
Content Type ◽  
Trust Transfer ◽  
Image Congruence

Purpose – The purpose of this paper is to examine the effect of service quality (interaction, physical environment, and outcome quality) on trust, to investigate the trust transfer in the healthcare industry, to explore the moderating effects of image congruence and switching costs on the trust transfer, and to assess the effect of trust on patients’ willingness of recommendation. Design/methodology/approach – The research model was tested using data collected from 483 inpatients in 15 medium-to-large hospitals in Taiwan. Structure equation modeling with the latent interaction effect was employed to verify and validate the research model. Findings – The outcomes show that interaction quality and outcome quality positively influence patients’ trust in the original hospital. But the effect of environment quality on trust is not significant. Patients’ trust in the original hospital positively affects their trust in its allied hospitals. Furthermore, image congruence positively moderates the trust transfer. However, switching costs do not appear to moderate the trust transfer. The results also confirm that trust in the original hospital and its allied hospitals positively affect patients’ willingness to recommend allied hospitals. Research limitations/implications – Due to the chosen research approach, the 15 hospitals cannot represent all hospitals in Taiwan and the research outcomes may lack generalizability. Practical implications – The research results provide insight into how a hospital can improve and manage patients’ trust and the trust transfer. Originality/value – This study represents one of the few that empirically investigates trust and trust transfer in the healthcare industry and examines the moderating effects of image congruence and switching costs on the trust transfer.

Reduction in Switching Costs for Difficult Tasks With Task Priming

2004 ◽  
Author(s):  
Padmanabhan Sudevan ◽  
John Holmes ◽  
Amber Corry ◽  
Jeffrey Willems ◽  
Marisa Hoffman ◽  
...  
Keyword(s):  
Switching Costs

The influenced factors of bilinguals' language switching costs

2017 ◽  
Vol 25 (9) ◽  
pp. 1469
Author(s):  
Xin CHANG ◽  
He BAI ◽  
Pei WANG
Keyword(s):  
Switching Costs ◽  
Language Switching

Switching costs and benefits affect user resistance in project implementation: Roles of positive emotions and user traditionality

2019 ◽  
Vol 47 (7) ◽  
pp. 1-10
Author(s):  
Shan Liu ◽  
Yajun Zhang ◽  
Kaili Li ◽  
Jing Tan
Keyword(s):  
Structural Equation ◽  
Positive Emotions ◽  
Switching Costs ◽  
Equation Modeling ◽  
Hierarchical Regression ◽  
Project Implementation ◽  
Traditional Values ◽  
Costs And Benefits ◽  
User Resistance ◽  
Mediating Role

In this study we investigated how perceived switching costs and benefits influence user resistance as a major cause of information systems project implementation failure, from the perspectives of individual emotions and traditional values. We used structural equation modeling and hierarchical regression analysis to analyze data from 256 potential users of a new information system. Participants were employed by a telecom operator in China. Results indicated that positive emotions played a partial mediating role in the relationship between perceived switching costs and benefits and user resistance. Further, user traditionality moderated the influence of perceived switching costs and benefits on user resistance. These findings have theoretical implications and we suggest practical ways in which managers can alleviate user resistance.

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