Reduction in Switching Costs for Difficult Tasks With Task Priming

2004 ◽  
Author(s):  
Padmanabhan Sudevan ◽  
John Holmes ◽  
Amber Corry ◽  
Jeffrey Willems ◽  
Marisa Hoffman ◽  
...  
Keyword(s):  
Switching Costs

The influenced factors of bilinguals' language switching costs

2017 ◽  
Vol 25 (9) ◽  
pp. 1469
Author(s):  
Xin CHANG ◽  
He BAI ◽  
Pei WANG
Keyword(s):  
Switching Costs ◽  
Language Switching

Switching costs and benefits affect user resistance in project implementation: Roles of positive emotions and user traditionality

2019 ◽  
Vol 47 (7) ◽  
pp. 1-10
Author(s):  
Shan Liu ◽  
Yajun Zhang ◽  
Kaili Li ◽  
Jing Tan
Keyword(s):  
Structural Equation ◽  
Positive Emotions ◽  
Switching Costs ◽  
Equation Modeling ◽  
Hierarchical Regression ◽  
Project Implementation ◽  
Traditional Values ◽  
Costs And Benefits ◽  
User Resistance ◽  
Mediating Role

In this study we investigated how perceived switching costs and benefits influence user resistance as a major cause of information systems project implementation failure, from the perspectives of individual emotions and traditional values. We used structural equation modeling and hierarchical regression analysis to analyze data from 256 potential users of a new information system. Participants were employed by a telecom operator in China. Results indicated that positive emotions played a partial mediating role in the relationship between perceived switching costs and benefits and user resistance. Further, user traditionality moderated the influence of perceived switching costs and benefits on user resistance. These findings have theoretical implications and we suggest practical ways in which managers can alleviate user resistance.

scholarly journals Tacit Collusion with Consumer Preference Costs

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Guillem Roig
Keyword(s):  
Switching Costs ◽  
Consumer Preference ◽  
Hand Preference ◽  
Dominant Strategy ◽  
The Other ◽  
Tacit Collusion ◽  
Other Hand ◽  
The One ◽  
Opposing Effects ◽  
Lock In

Abstract When consumers have preference costs, two opposing effects need to be assessed to analyse the incentives of firms to set collusive prices. On the one hand, preference costs make a deviation from collusion less attractive, as the deviating firm must offer a large enough discount to cover the preference costs. On the other hand, preference costs lock in consumers and make punishment from rivals less effective. When preference costs are low, the latter of the two effects dominates and collusion is more challenging to sustain than in a situation with no preference costs. With high enough preference costs, collusion is a (weakly) dominant strategy. These results do not eventuate in a model with switching costs.

Mobile communications: a comprehensive hierarchical modelling approach

2014 ◽  
Vol 26 (1) ◽  
pp. 114-146 ◽  
Author(s):  
Michael Daniel Clemes ◽  
Xin Shu ◽  
Christopher Gan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Mobile Communications ◽  
Switching Costs ◽  
Important Determinant ◽  
Perceived Value ◽  
Corporate Image ◽  
Content Type ◽  
Customer Perceived Value

Purpose – Global mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs such as service quality, customer perceived value, customer satisfaction, perceived switching costs, corporate image, and customer loyalty is of vital importance to the mobile communications market. This study aims to develop and test a comprehensive hierarchical model of these six important constructs. The model also incorporates the retailing function of a major mobile communication provider. Design/methodology/approach – The research sample of 516 was drawn from customers of one of the largest mobile communications service providers in China. The data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modelling. Findings – The results of the study support using a hierarchical and multidimensional approach for conceptualising and measuring customers' perceptions of service quality in the mobile communications market. In addition, the findings illustrate that service quality is an important determinant of customer perceived value, customer satisfaction, corporate image, and perceived switching costs. Customer perceived value is also an antecedent of customer satisfaction. Corporate image, customer satisfaction, and perceived switching costs are three key drivers of customer loyalty. However, the findings also indicate that corporate image is not an important determinant of customer satisfaction and that customer perceived value is not a key driver of customer loyalty. Originality/value – This is the first paper that has developed and tested a comprehensive hierarchical model of the mobile communications market.

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