scholarly journals The Relationship between Product and Consumer Preference for Agri-Food Product: “Red orange of Sicily” Case

IERI Procedia ◽  
2014 ◽  
Vol 8 ◽  
pp. 52-59 ◽  
Author(s):  
Scuderi Alessandro ◽  
Sturiale Luisa
Keyword(s):  
Consumer Preference ◽  
Food Product ◽  
Product Red ◽  
The Relationship

scholarly journals TARGETED ADVERTISING IN THE BREAKFAST CEREAL INDUSTRY

2017 ◽  
Vol 49 (3) ◽  
pp. 382-399 ◽  
Author(s):  
JOSHUA BERNING ◽  
ADAM N. RABINOWITZ
Keyword(s):  
Product Differentiation ◽  
Food Product ◽  
Television Advertising ◽  
Breakfast Cereal ◽  
Data Set ◽  
Policy Makers ◽  
Relationship Of ◽  
Cereal Industry ◽  
The Relationship ◽  
Insight Into

AbstractWe examine the relationship of product characteristics of ready-to-eat breakfast cereal and targeted television advertising to specific consumer segments. We compile a unique data set that includes brand-packaging characteristics, including on-box games, nutrition information, and cobranding. We find that the relationship of television advertising and a cereal's brand-packaging characteristics varies by target audience. Our results provide insight into understanding how manufacturers strategically utilize branding, packaging, and television advertising. This can help industry and policy makers develop food product advertising policy. This analysis extends to other product markets where extensive product differentiation and promotion are present as well.

EXPRESS: How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

2021 ◽  
pp. 002224372110551
Author(s):  
Xiaodong Nie ◽  
Zhiyong Yang ◽  
Yinlong Zhang ◽  
Narayanan Janakiraman
Keyword(s):  
Close Association ◽  
Consumer Preference ◽  
Sharing Economy ◽  
Knowledge Gap ◽  
Local Identity ◽  
Global Identity ◽  
Mediating Role ◽  
Managerial Implications ◽  
The Relationship

Given the increasing importance of the global sharing economy, consumers face the decision as to whether to choose an access-based option versus an owning option. However, our understanding of how consumers’ global–local identity may influence their preference for access-based consumption is rather limited. The authors fill this knowledge gap by proposing that consumers high in global identity (“globals”) have a greater preference for access-based consumption than those high in local identity (“locals”). Such effects are mediated by consumers’ consumption openness. Consistent with the “consumption openness” account, the authors find that when the desire for openness is enhanced by a contextual cue, locals’ preference for access-based consumption is elevated, whereas globals’ preference for access-based consumption is unaffected. However, when the desire for openness is suppressed by a contextual cue, globals’ preference for access-based consumption is reduced, whereas locals’ preference for access-based consumption is unaffected. Similarly, consumers’ traveler–settler orientation sets a boundary for the relationship between global–local identity and preference for access-based consumption, given its close association with consumption openness. Theoretical and managerial implications are discussed.

Survey of Cyclohexylamine Content of Food Products Containing Cyclamates

1970 ◽  
Vol 53 (6) ◽  
pp. 1120-1128
Author(s):  
T Fazio ◽  
J W Howard ◽  
E O Haenni
Keyword(s):  
Weight Control ◽  
Food Product ◽  
Storage Conditions ◽  
Major Type ◽  
Processing And Storage ◽  
Relationship Of ◽  
The Relationship ◽  
And Storage ◽  
Hydrolysis Of ◽  
Content Range

Abstract A national survey was conducted to ascertain the relationship of the cyclohexylamine content of cyclamate-containing products to their composition, processing, and storage conditions. Cyclohexylamine was found in 174 of the 232 samples examined. The cyclohexylamine content range for each major type of food product was as follows: 0.0–8.2 ppm for carbonated beverages; 0.0–5.8 ppm for dry beverage bases; 0.0–1.5 ppm for fruit juices; 0.0–0.8 ppm for weight control foods; and 0.3–66 ppm for food sweetener preparations (liquid and dry base). No correlation between the cyclamate content of products and the cyclohexylamine present was evident. However, the findings indicate that significant hydrolysis of cyclamate can occur.

Ethics of Food Production and Consumption

2014 ◽  
Author(s):  
Michiel Korthals
Keyword(s):  
Food Choice ◽  
Food Production ◽  
Academic Discipline ◽  
Food Product ◽  
Food Ethics ◽  
Natural Food ◽  
Ethical Problems ◽  
Eating Meat ◽  
Production And Consumption ◽  
The Relationship

Food production and consumption involves ethics, as reflected in prohibitions, refutations, exhortations, recommendations, and even less explicit ethical notions such as whether a certain food product is natural. Food ethics has emerged as an important academic discipline and a branch of philosophy whose underlying goal is to define and elucidate food ethical problems. This article explores the ethics of food production and food consumption. It first presents a historical overview of food and the evolving gap between food production and consumption before discussing a number of quite pressing social concerns associated with the present-day food production system. It then considers concepts and approaches, including agrarianism and pluralism, in the context of two urgent food ethical problems: malnutrition and producing and eating meat. The article also examines food choice, the relationship between food ethics and politics, and the task of food ethics before concluding with a discussion of the future of food and food ethics.

scholarly journals UPAYA PERLINDUNGAN KONSUMEN MUSLIM DAN NON-MUSLIM MELALUI SERTIFIKASI HALAL DAN TRANSPARANSI KOMPOSISI PRODUK MAKANAN

2020 ◽  
Vol 9 (1) ◽  
pp. 65-85
Author(s):  
Tutik Nurul Janah
Keyword(s):  
Consumer Protection ◽  
Food Product ◽  
Food Products ◽  
Right To Know ◽  
Negative Effects ◽  
Community Needs ◽  
The Right To Know ◽  
The Right ◽  
Certification Requirements ◽  
The Relationship

The purpose of consumer protection rules is to improve protection against consumers by avoiding the negative effects. Halal certification requirements on food products are also a country protection effort against consumers. Consumers have the right to know the content of food and beverages they will consume. During this time, halal certification is synonymous with Muslim community needs. However, it is not only Muslims who have religious rules regarding food. For example, Christians and Hindus also have rules regarding food.  Indonesia as a multicultural-multireligious country, should attention to this diversity. If the certification of halal products only targets the needs of Muslims only, then how with non-Muslim consumer protection efforts related to their right to know the content of food, cosmetics and medicines are not contradictory Their religious. This research is a research library with a normative juridical approach. This research aims to give readers an understanding of the principles related to halal certification, especially on food products. The research is also important to provide an understanding of the relationship between halal certification and transparency of food product composition with the fulfillment of Muslim and non-Muslim consumer rights.

scholarly journals Customer Preferences towards Premium Category Super Food Products in Modern Trade Outlets

2020 ◽  
Vol 9 (1) ◽  
pp. 963-967
Keyword(s):  
Environmental Sustainability ◽  
Consumer Preference ◽  
Food Product ◽  
Food Products ◽  
Food Competition ◽  
Equation Modeling ◽  
Family Status ◽  
Food Items ◽  
Modeling Methodology ◽  
Safety Considerations

The super-food competition in Indian consumer industry is very demanding. Indian consumers have shown growing interest in nutritious and quality food items with high nourishing value, environmental sustainability and food safety. A person with a positive attitude towards the food product of this type is more likely to make a purchase; this makes a marketer's analysis of consumer preference highly important. The primary purpose of this analysis was to examine consumer expectations for quality and safe super food items. The target demographic of this research includes consumers in Chennai region. 173 respondents were chosen using the convenience sampling method. The results of the research study have shown that factors such as ethnicity, monthly income and family status, level of intake, brand knowledge and health issues are linked to customer demand for super-food items. The Structured Equation Modeling methodology was used to define determinants that may describe consumers' propensity for purchasing these groups of food stuffs. Consumers choose food products of this type due to safety considerations, quality issues and environmental concerns, as well as to qualities such as nutritional benefit, taste satisfaction, freshness and attractiveness of organic food items that matter a lot to consumers. This work may be used into further study into the application of various marketing campaigns by advertisers and the examination of other variables.

scholarly journals Willingness to pay for consumer food products in scientific research

2019 ◽  
Vol 53 (2) ◽  
pp. 89
Author(s):  
Ewelina Sobotko
Keyword(s):  
Willingness To Pay ◽  
World Literature ◽  
Food Product ◽  
Food Products ◽  
Theoretical Background ◽  
Consumer Products ◽  
Pricing Strategy ◽  
Purchase Decisions ◽  
Pricing Policy ◽  
The Relationship

<p><strong>Theoretical background</strong>: The basis for developing a company's pricing strategy is information on consumers' willingness to pay (WTP). In order to properly estimate the demand for the products offered, it is necessary to understand the reactions of consumers to different price levels of goods. Research on WTP has been developing dynamically in the international arena for over a decade. The concept of WTP as presented in the article, a concept which may support decisions concerning pricing policy and influence the earnings of entrepreneurs, is rarely discussed in Polish publications.</p><p><strong>Purpose of the article</strong>: Based on the analysis of the literature, the article attempts to answer the question of whether, if buyers are willing to pay a higher price for certain characteristics of food products, WTP is an important predictor of consumers' purchase decisions.</p><p><strong>Research methods</strong>: The article contains studies of Polish and world literature in the field of the development and application of WTP in the context of food consumer products.</p><p><strong>Main findings</strong>: Consumers will most likely accept a higher price if they perceive that the value of a particular characteristic of the product distinguishes it from conventional goods. This means that it is not the price but the WTP that determines the decision to buy a food product. The relationship between value and price, and thus WTP, is crucial in the process of forecasting consumer choices.</p>

Influence of number magnitude in luxury brand names on consumer preference

2019 ◽  
Vol 47 (5) ◽  
pp. 1-9 ◽  
Author(s):  
Wenting Feng ◽  
Tao Wang ◽  
Guo Rui
Keyword(s):  
Consumer Preference ◽  
Consumer Involvement ◽  
Brand Names ◽  
Luxury Brands ◽  
Brand Name ◽  
Luxury Brand ◽  
Number Magnitude ◽  
The Relationship ◽  
Moderating Role

In this study we built on scarcity theory, to conduct two experiments in which we investigated the influence of arbitrary numbers we inserted into brand names of luxury products. In Study 1 we recruited 68 consumers who were each assigned to one of two groups (small number or big number for brand name), in order to test consumers’ preferences for luxury brands with names of different number magnitudes. The results revealed that a product with a small number in the brand name was received more favorably than was a product with a big number in the name. Scarcity mediated the relationship between number magnitude and preference. In Study 2 we tested the moderating role of involvement. Number magnitude of the brand name influenced preference through scarcity when involvement was high but not when it was low. Thus, we found that numbers in the name of a luxury brand arbitrarily impacted consumers’ perceptions of scarcity, which influenced their preference in regard to brand. This relationship was moderated by involvement. The results suggest that manufacturers of luxury brands should use a small number in their brand name, and should increase the degree of consumer involvement to elevate consumer preference for the brand.

Estimates of Relative Acceptability from Paired Preferences

2018 ◽  
Author(s):  
Curtis Luckett ◽  
Sara Burns ◽  
Lindsay Jenkinson
Keyword(s):  
Food Product ◽  
Category Scale ◽  
Paired Comparisons ◽  
Research Topics ◽  
Preference Data ◽  
The Mean ◽  
Preference Ratings ◽  
The Relationship ◽  
Paired Preference

The relative acceptability of a food or beverage is often of interest in a variety of different research topics. In humans, a 9-point category scale is typically used when the hedonic characteristics of several products are of interest. However, these scales are not consistently used by participants and therefore reliability is low. This paper outlines the effectiveness of four techniques (mElo, Thurstonian modeling, Bradley-Terry, and Friedman) to calculate numerical values for products based upon their performance in a paired preference paradigm. In this study, acceptance data from 4 separate studies were compared to numeric scores constructed from a paired preference paradigm. In general, numeric ratings compared constructed from paired comparisons correlated very well with the mean overall liking ratings. The relationship between these acceptance ratings and numerical preference ratings did show to be somewhat dependent on the type of food product. This study serves as a guide to those looking to further quantify paired preference data.

scholarly journals Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

2017 ◽  
Vol 35 (2) ◽  
pp. 166-179 ◽  
Author(s):  
Sebastian Molinillo ◽  
Arnold Japutra ◽  
Bang Nguyen ◽  
Cheng-Hao Steve Chen
Keyword(s):  
Brand Loyalty ◽  
Brand Personality ◽  
Consumer Preference ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Trust ◽  
Personality Dimensions ◽  
Content Type ◽  
The Individual ◽  
The Relationship

Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active brands to predict prominent CBR constructs, including brand awareness, brand trust, and brand loyalty. Design/methodology/approach This study was based on an electronic survey of 339 respondents. Structural equation modeling was used to analyze the data. Findings The results show that brand personality positively affects the three CBR constructs. Specifically, the focus is shifted to the two major personality dimensions, responsible and active, respectively. The results indicate that an active brand is a stronger predictor of brand awareness compared to a responsible brand. However, a responsible brand is a stronger predictor of brand trust as well as brand loyalty compared to an active brand. Surprisingly, the results display that active brands lower brand trust and brand loyalty. Practical implications This finding informs brand managers that projecting active brand personality leads to higher awareness. However, projecting more responsible brand leads to greater trust and loyalty. The study highlights that having one personality may not be sufficient to develop an enduring CBR, but a brand personality must “evolve” and progress as the relationship develops over time. Such dynamic brand personality may provide a more long-lasting brand strategy and a greater source of competitive advantage. Originality/value The present study contributes to the marketing literature in three different ways. First, this study adds to the body of knowledge on the relationship between brand personality and CBR constructs using the new measure of BPS. Second, this study assesses the individual level of the new BPS, particularly responsibility and activity, on the three CBR constructs, and in doing so, the study responds to previous studies’ calls to assess the individual capacity of the brand personality dimensions to get consumer preference or loyalty. Third, the study displays which ones of the two dimensions in the new BPS (i.e. responsible and active) may be better predictors to the three CBR constructs.

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