An experimental study of the effect of uncertainty representation on decision making

2011 ◽  
Vol 214 (2) ◽  
pp. 380-392 ◽  
Author(s):  
Ian N. Durbach ◽  
Theodor J. Stewart
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Uncertainty Representation

Collaborating in decision making of sustainable building design: An experimental study comparing CBA and WRC methods

2016 ◽  
Vol 128 ◽  
pp. 132-142 ◽  
Author(s):  
Paz Arroyo ◽  
Camila Fuenzalida ◽  
Alex Albert ◽  
Matthew R. Hallowell
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Building Design ◽  
Sustainable Building

Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption

2021 ◽  
Author(s):  
Rishika Rishika ◽  
Sven Feurer ◽  
Kelly L Haws
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Consumption Patterns ◽  
Driving Mechanism ◽  
Policy Makers ◽  
Calorie Consumption ◽  
Food Purchases ◽  
Related Aspect ◽  
Over Time

Abstract Licensing is a well-documented form of justifying individual indulgent choices, but less is known about how licensing affects food decision-making patterns over time. Accordingly, we examine whether consumers incorporate licensing strategically and deliberately in their long-term consumption patterns and identify reward programs as a context in which strategic licensing is likely to occur. We propose that members with lower-calorie consumption patterns strategically indulge more on reward purchase occasions, and that forethought is required for such an effect to occur. A longitudinal study analyzing 272,677 real food purchases made by 7,828 consumers over a 14-month period provides striking evidence of our key proposition. An exploration of the inter-purchase time-related aspect of purchase acceleration suggests that forethought on behalf of consumers is necessary for strategic licensing to occur. A subsequent experimental study (N = 605) comprising five consecutive choice occasions provides additional evidence of forethought by demonstrating that strategic licensing occurs only when expected (but not windfall reward) occasions are involved, and by showing that anticipated negative affect for not indulging is the driving mechanism. We conclude with a discussion of the implications of our results for consumers, managers, and public policy makers.

The Role of Storytelling for Communication in Risk Management

2021 ◽  
Author(s):  
Andrea Kampmann
Keyword(s):  
Risk Factors ◽  
Decision Making ◽  
Experimental Study ◽  
Risk Management ◽  
Risk Environment ◽  
Decision Making Processes ◽  
Conceptual Study ◽  
Soft Factors

Risk management is confronted with a changing risk environment as both more complex and new risk factors, so-called unknown-unknowns, are arising. To address these developments effectively and to have an impact on critical decision-making processes in companies, this discipline needs to advance. Soft factors—such as communication—are seen as effective levers in this context. This book deals with the potential offered by the communication form storytelling for risk management. In a conceptual study, the author outlines different ways of applying storytelling in risk management. In an experimental study, she analyses and elaborates the advantages of storytelling over purely numerical forms of communication in the same field.

Values Activation and Present Bias

2020 ◽  
Vol 9 (2) ◽  
pp. 57-69
Author(s):  
Onna Brewer ◽  
Orhan Erdem
Keyword(s):  
College Students ◽  
Decision Making ◽  
Experimental Study ◽  
Health Outcomes ◽  
Self Control ◽  
Future Research ◽  
Values Clarification ◽  
Research And Practice ◽  
Present Bias ◽  
Writing Activity

Present bias—difficulty resisting instant gratification over a future and larger reward (also called delay discounting)—has been associated with various suboptimal behaviors and health outcomes. Several methods have been proposed to produce reductions in this bias and promote self-control. In this randomized experimental study of 137 undergraduate college students, the authors examined the effect of a 10-minute values clarification writing exercise on present bias in a monetary decision-making task compared with a neutral writing activity. While participants in the values clarification condition showed less present-biased behavior, this finding was not statistically significant at the .05 level. Thus, they place emphasis on implications for future research and practice with the aims of reducing present bias and building better communities.

Risk-Reduction Processes in Repetitive Consumer Behavior

1968 ◽  
Vol 5 (3) ◽  
pp. 307-310 ◽  
Author(s):  
Jagdish N. Sheth ◽  
M. Venkatesan
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Risk Reduction ◽  
Brand Loyalty ◽  
Information Seeking ◽  
Perceived Risk ◽  
Risk Groups ◽  
Consumer Decision Making ◽  
Reduction Processes ◽  
Over Time

This experimental study of consumer decision making over time explored risk-reduction processes of information seeking, prepurchase deliberation, and brand loyalty. Perceived risk was manipulated by creating low-risk and high-risk groups. The task was to choose among brands of hair spray. Results showed that information seeking and prepurchase deliberation declined over time and brand loyalty increased over time.

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