TV commercials as achievement scripts for women

Sex Roles ◽  
1984 ◽  
Vol 10 (7-8) ◽  
Author(s):  
F.L. Geis ◽  
Virginia Brown ◽  
Joyce Jennings (Walstedt) ◽  
Natalie Porter
Keyword(s):  
Tv Commercials

A Procedure for Identifying Potential Multimodal Metaphors in TV Commercials

2015 ◽  
Vol 4 (2) ◽  
Author(s):  
Larysa Bobrova
Keyword(s):  
Tv Commercials

AbstractIn the article, Forceville’s (

scholarly journals Industry analysis of TV commercials: Do companies reflect audience profiles?

2016 ◽  
Vol 17 (3) ◽  
pp. 187-200 ◽  
Author(s):  
Michal Novák ◽  
Tomáš Kincl ◽  
Martin Luštický
Keyword(s):  
Industry Analysis ◽  
Tv Commercials

Black and White Children: Perceptions of TV Commercials

1978 ◽  
Vol 42 (4) ◽  
pp. 34 ◽  
Author(s):  
Thomas R. Donohue ◽  
Timothy P. Meyer ◽  
Lucy L. Henke
Keyword(s):  
White Children ◽  
Black And White ◽  
Tv Commercials

Marketing Cardiovascular Mortality? Healthy vs. Unhealthy Food in Television Advertising

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Mashaal Ikram ◽  
Kim A Williams ◽  
Khari Hill
Keyword(s):  
Fast Food ◽  
Television Advertising ◽  
Home Delivery ◽  
Food Chains ◽  
The European Union ◽  
Spanish Flu ◽  
Advertising To Children ◽  
Tv Commercials ◽  
Tv Watching ◽  
Quick Service

Background:Cardiovascular disease has been the leading killer of Americans since the Spanish flu pandemic of 1918.  During the SARS-CoV-2 pandemic, social distancing and stay-at-home requests, there has been increased television (TV) engagement, and marketing has become more impactful in modifying consumer behaviors. Objective:  We evaluated the healthfulness of food marketing, based on commercials most frequently aired on American primetime networks during the SARS-CoV-2 pandemic. Methods:We reviewed a total of 104 TV commercials, 89 chosen randomly during TV watching and 14 targeted to enrich the sample with the leading quick service restaurants (“fast-food chains”).  The commercials fell into 4 categories: 1) fast-food chains, 2) brand-recognized individual items, 3) grocery chains, and 4) home-delivery meals. The food items displayed in each commercial were recorded and scored based on the previously validated healthful versus unhealthful nutrition scoring system, assigning either positive or negative values for each food item in the commercial. Results:We found that 58% of the commercials advertised fast-food chains (mean score = -3.1, i.e., 3.1 more unhealthy than healthy items per commercial), while 27% were brand-recognized individual items (-0.82), 9% were grocery chains (-0.4), and 6% were for home-delivery meals (0.83); each was less unhealthy than fast-food (p< 0.0001). Conclusions:Commercial TV in the US routinely promotes the consumption of foods that are known to be unhealthy, particularly those underpinning cardiovascular disease and its risk factors. Regulation and/or legislation to curtail the frequency and/or content of these commercials, and consider a ban on such advertising to children, similar to that previously employed in Canada and the European Union.

Tell Me about TV Commercials of This Product

2014 ◽  
pp. 242-253 ◽  
Author(s):  
Cai-Zhi Zhu ◽  
Siriwat Kasamwattanarote ◽  
Xiaomeng Wu ◽  
Shin’ichi Satoh
Keyword(s):  
Tv Commercials

scholarly journals What is the Role of TV Commercials in the Trans-Media Era?

2016 ◽  
Vol 9 (41) ◽  
Author(s):  
Yuna Kim ◽  
Youngseok Son ◽  
Sangpil Han
Keyword(s):  
Tv Commercials

scholarly journals MULTIMODAL ANALYSIS OF TV COMMERCIALS IN TEACHING ADVERTISEMENT: STIMULATING STUDENTS’ CRITICAL THINKING

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Ima Kusumastuti
Keyword(s):  
High School Students ◽  
Critical Thinking ◽  
Junior High School ◽  
Visual Image ◽  
School Students ◽  
English As Foreign Language ◽  
Multimodal Analysis ◽  
Persuasive Strategies ◽  
Tv Commercials ◽  
Tv Commercial

Advertisement has a big influence in our life as it shows everywhere each day through magazines, newspapers, radio, and even television. The advertisers use writing, visual images, speech, or music to promote their product. The creative and persuasive use of the multimodality supports them to promote the product. One of the attractive targets to promote their product is teenagers which are identified as people ages 12 to 17. This makes the study of multimodality in advertisement for students, mainly TV commercials, becomes important to be conducted at school. Stimulating students’ critical thinking to become aware of persuasive strategies through multimodality in TV commercial is needed. This study is focusing on the analysis of multimodality namely language, visual image, and music illustration used in TV commercials and its use to stimulate the junior high school students’ critical thinking at English as Foreign Language (EFL) classroom. The implication of this research is to analyze TV commercials using Multimodal Analysis and its use in stimulating students’ critical thinking, to become aware of Advertisement’s persuasive intention to promote their product.

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