Assessing ethical consumer behavior for sustainable development: The mediating role of brand attachment

2020 ◽  
Vol 28 (6) ◽  
pp. 1620-1631
Author(s):  
Shahid Rasool ◽  
Roberto Cerchione ◽  
Jari Salo
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
Brand Attachment ◽  
Mediating Role ◽  
Ethical Consumer

scholarly journals Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies

2021 ◽  
Vol 13 (12) ◽  
pp. 6592
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Paunescu
Keyword(s):  
Sustainable Development ◽  
Structural Equation ◽  
Hotel Industry ◽  
Equation Model ◽  
Tourism Industry ◽  
Business Strategies ◽  
Mediating Role ◽  
Green Business ◽  
Hospitality And Tourism Industry

This study aims to investigate the direct impact of green motives (GM) and green business strategies (GBS) on sustainable development (SD) in the hospitality sector. It explores the direct links between GM and SD. Moreover, the mediating role of GBS between GM and SD was tested. The research relies on the stakeholders’ theory, which states that the organization’s success and future development depends on the satisfaction of stakeholders. Data were collected from 451 top managers and owners from 54 hotels (5, 4 and 3-star hotels) operating in Pakistan. Quantitative analysis including correlation, regression, confirmatory factor analysis and structural equation model techniques were used. The mediating role of GBS was assessed using the bootstrapping method. Results proved that GM and GBS enable hotel industry to achieve the targets of SD. Finding also proved that GBS act as a mediator between the GM and SD link. The hotel industry needs attention to achieve the targets of SD and customers’ inclination towards more hygienic and environmental issues after the worldwide COVID-19 pandemic situation has forced the hotel industry to adapt GBS initiated through GM. The current research articulated this upcoming issue and offered a SD model for the hotel industry.

scholarly journals Sustainability, Retail and Supply Chains: Twenty Years of Research

2018 ◽  
Vol 23 (2) ◽  
pp. 7 ◽  
Author(s):  
Ana Paula Graciola ◽  
Fernanda Rizzon ◽  
Gabriel Sperandio Milan ◽  
Deonir De Toni ◽  
Jefferson Marçal Da Rocha ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
Supply Chains ◽  
Research Collaboration ◽  
Government Policies ◽  
Future Research ◽  
The Sustainable Development ◽  
On Line ◽  
Retail Managers

Retailers play the role of intermediaries between suppliers and customers. As key players in the market, retail managers, pressured to change their business based on sustainable development principles, they need to adjust their daily practices and disseminate information about their impacts and contributions to the sustainable development of their companies. Therefore, the main aim of this study was to understand the relations between the terms: sustainability, retail and supply chains by reviewing the literature in two databases: Scopus and Science Direct. As results, there has been an increase in studies related to the themes in the last 20 years. The areas with the highest concentration of studies are: Operations, Marketing, Consumer Behavior, Government Policies and Certifications. As contributions of the study, the following topics were highlighted for future research: Collaboration, Waste, Consumer Behavior, Value Creation, Communication, On-line Commerce, Retail Planning, Logistics, Product Lifecycle, Remanufacturing, Gas Emission, Certifications, Technology and Information Systems, and Environmental Policies.

scholarly journals The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment

2021 ◽  
Vol 9 (2) ◽  
pp. 19-40
Author(s):  
Shehla Qaiser ◽  
Muhammad Adnan Bashir ◽  
Muhammad Yasir ◽  
Syed Muhammad Fahim
Keyword(s):  
Customer Engagement ◽  
Brand Attachment ◽  
Mediating Role ◽  
Brand Involvement

scholarly journals The Impact of the Economic Corridor on Economic Stability: A Double Mediating Role of Environmental Sustainability and Sustainable Development Under the Exceptional Circumstances of COVID-19

2021 ◽  
Vol 11 ◽  
Author(s):  
Haiyan Li ◽  
Javaria Hameed ◽  
Rafique Ahmed Khuhro ◽  
Gadah Albasher ◽  
Wedad Alqahtani ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Environmental Sustainability ◽  
Vital Role ◽  
Primary Data ◽  
Economic Stability ◽  
Revenue Generation ◽  
Mediating Role ◽  
The Impact ◽  
Collection Methods

This study discusses the impact of different economic indicators on economic stability, including honest leadership, improved infrastructure, revenue generation, and CPEC taking into account the double mediating role of environmental sustainability and sustainable development, while considering the latest COVID-19 situation. This study adopted primary data collection methods and obtained data from the employees of CPEC by using questionnaires and smart-PLS for analysis purposes. The results revealed that honest leadership, improved infrastructure, revenue generation, and CPEC have a positive nexus with economic stability. Despite the severe impact of COVID-19 on the country’s economy, the economic corridor plays a vital role in stabilizing the state’s economy and supports all those related to this phenomenal project either directly or indirectly.

scholarly journals Branding and modification of consumer behavior during the cardinal transformation of economy

2020 ◽  
Vol 19 (3) ◽  
pp. 285-315
Author(s):  
Vitally I. Cherenkov ◽  
◽  
Svetlana V. Karpova ◽  
Alexander V. Tanichev ◽  
◽  
...  
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
World Economy ◽  
Sustainable Consumption ◽  
Social Consequences ◽  
Modern World ◽  
Consumer Society ◽  
The World ◽  
The Impact

By applying the thesis about branding as a modificer of consumer behavior under the impact of cardinal changes of the world economy this paper extends our understanding of branding dualism that could lead to sustainable consumption as well as to unsustainable one. The purpose of this paper is to provide knowledge about impacts of two megatrends of the modern world economy on consumer behavior while the world/domestic product market is transforming into the simulacra market, and to contribute to the current discourse about marketing ideology (in other terms — consumerism), irrational consumption, and overconsumption that are stemmed from the profit-oriented marketing wherein the branding plays a role of the powerful booster of unsustainable consumption. Finally, an appeal to academia has been made to search for effective ways to apply branding tools for achieving the goal of sustainable consumption and production. Thematic content analysis explores multiple (mainly international) sources focused on topics of sustainable development, digital transformation, semiotics and emerging simulacrum market, dualism of branding, marketing ideology and consumerism related to modifying the model of consumer behavior. These sources were analyzed through a sustainable development goals lens. Th e research has identified two directions of the branding impact on consumer behavior due to the phenomenon of branding dualism — towards the sustainable consumption or vice versa depending on accepting or rejecting the sustainability branding strategy, respectively. By applying semantic concepts, the simulacra market paradigm diff erent from the real market paradigm is used to assess contemporary changes in consumer behavior. This unconventional investigation into the branding dualism, including the impact of the above-mentioned trends on it, extends the understanding of the marketing up to the sphere of consumer society ideology and highlights the importance of sustainability branding for achieving the goal of sustainable consumption. By integrating semantics concepts into the marketing discipline, this paper explores the dual role of branding in modifying the model of consumption under the impact of world economy megatrends and provides suggestions for business and academia about how best to overcome perceived barriers to sustainable consumption. These insights have relevance to dissimilarities between social consequences of branding in the frame of micromarketing and macromarketing or macrosocial marketing and could help alter consumption practices to make them more sustainable.

Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

2021 ◽  
pp. 109634802110420
Author(s):  
Hsiu-Yu Teng ◽  
Chien-Yu Chen
Keyword(s):  
Positive Influence ◽  
Survey Method ◽  
Brand Experience ◽  
Brand Attachment ◽  
Four Dimensions ◽  
Mediating Role ◽  
Restaurant Managers ◽  
Coffee Shops

The rise in restaurant failures suggests that a strong customer-brand attachment is essential for long-term viability. For restaurant managers, enhancing customer attachment to the restaurant brand is critical. However, few studies have examined the drivers of customer brand attachment. Our research investigated the association between innovativeness and brand attachment and the mediating role of memorable brand experience. A self-administered questionnaire survey method was adopted. Data were gathered from customers of coffee shops in Taiwan. The results revealed that out of four dimensions of restaurant innovativeness, menu innovativeness and experiential innovativeness exerted a positive influence on brand attachment through the creation of a memorable experience. Experiential innovativeness also exerted a direct positive influence on brand attachment. Few studies have explored the development of brand attachment from the perspective of innovativeness. Hence, our study may be the first to offer a framework that connects innovativeness, memorable brand experience, and brand attachment.

Exploring hotel brand attachment: The mediating role of sentimental value

2020 ◽  
Vol 55 ◽  
pp. 102143
Author(s):  
Yan Liu ◽  
Yan Kou ◽  
Zhenzhong Guan ◽  
JiaJing Hu ◽  
Bo Pu
Keyword(s):  
Brand Attachment ◽  
Mediating Role

scholarly journals The Interaction Between Brand Image, Brand Attachment and Brand Loyalty in Green Branding Context: The Mediating Role of Customer Engagement

2021 ◽  
Vol 3 (4) ◽  
pp. 306-329
Author(s):  
İlkin Yaran Ögel
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Influence ◽  
Customer Engagement ◽  
Brand Attachment ◽  
Mediating Role ◽  
Independent Variable ◽  
Mediator Variable

As environmental problems are dramatically alarming the world, environmental issues have become the primary concerns of both consumers and companies. To please the environmental wants of consumers, many companies have to adopt green solutions today. Green brands are one of these solutions. Nevertheless, little has been known about the green brands. In this sense, this study attempts to explore the interaction between brand image (BIm), brand attachment (BAtt), customer engagement (CEn) and brand loyalty (BLo) within the scope of green brands as previously untapped context. In this study while brand image is determined as independent variable; customer engagement is specified as the mediator variable which mediates the link between brand image and brand attachment. Data were gathered from 428 participants through convenience sampling method. To examine the links between the variables in the suggested model, structural equation modelling was utilized. The results regarding the study bring out that brand image for green brands significantly influences customer engagement and brand attachment in a positive way; customer engagement has also a significant positive influence on brand attachment for green brands; and brand attachment for green brands significantly affects brand loyalty toward these brands in a positive way. In addition, partial mediating influence of customer engagement on the link between brand image for green brands and brand attachment was found significant. These findings also ensure applicable insights to practitioners, who are responsible for promotion of green brands, by emphasizing the importance of increasing brand image, customer engagement and customer attachment to generate loyal green customers.

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