The Ice Bucket Challenge: Viral campaigns can bring in millions but require careful preparation
2016 ◽
Vol 2
(91)
◽
pp. 57-62
Keyword(s):
2019 ◽
Vol 18
(1)
◽
pp. 6-9
◽
2020 ◽
pp. 315-332
2016 ◽
Vol 12
(2)
◽
pp. 252-270
◽
2017 ◽
Vol 21
(2)
◽
pp. 98-99
Keyword(s):