Three Communications Strategies to Aid in Member Retention

2016 ◽  
Vol 12 (3) ◽  
pp. 5-5
Keyword(s):  
Member Retention ◽  
Communications Strategies

Like Father, Like Son: Analyzing Australian Football’s Unique Recruitment Process

2016 ◽  
Vol 30 (6) ◽  
pp. 672-688 ◽  
Author(s):  
Mark F. Stewart ◽  
Constantino Stavros ◽  
Pamm Phillips ◽  
Heather Mitchell ◽  
Adrian J. Barake
Keyword(s):  
Marketing Communications ◽  
Recruitment Process ◽  
Australian Football League ◽  
Minimum Number ◽  
Australian Football ◽  
Communications Strategies

In 1949 the Australian Football League (AFL) introduced a distinctive father–son rule, which allows its member teams to prioritize the recruitment of the sons of former players who had played in a minimum number of games with that team. This paper reveals that some teams have been able to access a statistically significant advantage via this rule, confirming and quantifying that this unique exception compromised the AFL’s reverseorder player draft. In more recent times, through complex reforms, this advantage has been significantly dissipated. Discussion presents this rule as a conundrum for managers as despite potentially compromising the draft, it provides opportunities for off-field marketing communications strategies.

scholarly journals Introducing Mass Communications Strategies to Medical Students

2021 ◽  
Vol Publish Ahead of Print ◽  
Author(s):  
Kristina M. Krohn ◽  
Renee Crichlow ◽  
Zeke J. McKinney ◽  
Katelyn M. Tessier ◽  
Johannah M. Scheurer ◽  
...  
Keyword(s):  
Medical Students ◽  
Mass Communications ◽  
Communications Strategies

Practice and Modeling of Advertising Communication Strategy

2018 ◽  
pp. 358-379 ◽  
Author(s):  
Yoji Kawamura
Keyword(s):  
Simulation Model ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Advertising Communication ◽  
Communications Strategies ◽  
Strategic Rules

Toward the building of a social/consumption simulation model, the objectives of this chapter are to understand in detail the practice of advertising communication through a framework aiming at quantification, to elucidate the goals and techniques of advertising communication, and to create a model for advertising communication strategies. First, the advertising communications goals, the advertising communications techniques, the motivations to become involved, and the consumer-generated contents are categorized. Next, the relationships between these categorized items are identified. Finally, the typical advertising communications strategies are identified and organized into three types models (two types of sender-driven strategies and one type of receiver-driven strategy). These models can be utilized to establish strategic rules for social simulations that include both senders and receivers of advertising.

scholarly journals Developing and implementing communications strategies: A descriptive model

1988 ◽  
Vol 19 (1) ◽  
pp. 26-32
Author(s):  
Loma A. Hill ◽  
A. A. Archer
Keyword(s):  
Ad Hoc ◽  
Effective Communication ◽  
Communication Barriers ◽  
Corporate Image ◽  
Issues Management ◽  
Power Bases ◽  
Media Planning ◽  
Corporate Goals ◽  
A Company ◽  
Communications Strategies

The world-wide environment, but particularly the South African environment today has created a growing need for businesses to communicate effectively with their stakeholders. The number of stakeholders interacting with companies has burgeoned, their demands have become greater and the need for change is critical. As these pressures increase, the need for companies to communicate effectively will grow. In South Africa the possibility for misunderstanding is compounded by communication barriers such as the socio-political system, diversity of cultures and languages, as well as the many different levels of education. In an environment such as this the need for effective communication is so great that a company can clearly no longer rely on ad hoc, reactive communications to facilitate the achievement of corporate goals. In order to ensure effective communication a company needs to have an overall communications strategy which has its roots in corporate goals and strategies. Developing and implementing communications strategies involves many complex considerations such as the identification and analysis of stakeholders and their power bases, issues management, corporate image and culture, crisis communications planning, media planning and dealing with communication barriers. This article provides a suggested framework for integrating these and other considerations into the development and implementation of communications strategies.

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