What Consumers Maximize: Brand Choice as a Function of Utilitarian and Informational Reinforcement

2015 ◽  
Vol 37 (4-5) ◽  
pp. 360-371 ◽  
Author(s):  
Jorge M. Oliveira-Castro ◽  
Paulo R. Cavalcanti ◽  
Gordon R. Foxall
Keyword(s):  
Brand Choice ◽  
Informational Reinforcement

Factors Influencing Customer’s Retail Chain Store Brand Choice Intention: Empirical Study of Circle K Stores in Hanoi

2020 ◽  
Vol 36 (4) ◽  
Author(s):  
Nguyen Thu Ha ◽  
Nguyen Thi Thanh Huyen
Keyword(s):  
Brand Choice ◽  
Distribution Networks ◽  
Analytical Framework ◽  
Store Brand ◽  
Chain Store ◽  
Retail Chain ◽  
Five Elements ◽  
Relationship Of ◽  
The Relationship

The retail market in Vietnam continues to grow with the entry of foreign retail brands and the strong rise of domestic businesses in expanding distribution networks and conquering consumer confidence. The appearance of more retail brands has created a fiercely competitive market. Based on the outcomes of previous research results on brand choice intention combined with a customer survey, the paper proposes an analytical framework and scales to examine the relationship of five elements including store image, price perception, risk perception, brand attitudes, brand awareness and retail brand choice intention with a case study of the Hanoi-based Circle K convenience store chain. These five elements are the precondition for retail businesses to develop their brands so as to attract customers.

Assortment Structure, Prior Knowledge and Brand Choice

2015 ◽  
Vol 47 (5) ◽  
pp. 663
Author(s):  
Zan HUANG ◽  
Xinxin WANG
Keyword(s):  
Prior Knowledge ◽  
Brand Choice

EXPRESS: Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Anti-Smoking Ads across Cigarette Brands

2021 ◽  
pp. 002224292199456
Author(s):  
Yanwen Wang ◽  
Michael Lewis ◽  
Vishal Singh
Keyword(s):  
Market Power ◽  
Market Share ◽  
Brand Choice ◽  
Continuous Model ◽  
Marketing Strategies ◽  
Brand Strength ◽  
Excise Taxes ◽  
Cigarette Tax ◽  
Pass Through ◽  
The Impact

The prevalence of strong brands such as Coca-Cola, McDonald’s, Budweiser, and Marlboro in “vice” categories has important implications for regulators and consumers. While researchers in multiple disciplines have studied the effectiveness of anti-tobacco counter-marketing strategies, little attention has been given to how brand strength may moderate the efficacy of tactics such as excise taxes, usage restrictions, and educational advertising campaigns. In this research, we use a multiple discrete-continuous model to study the impact of anti-smoking techniques on smokers’ choices of brands and quantities. Our results suggest that while cigarette excise taxes decrease smoking rates, these taxes also result in a shift in market share towards stronger brands. Market leaders may be less affected by tax policies because their market power allows strong brands such as Marlboro to absorb rather than pass through increased taxes. In contrast, smoke-free restrictions cause a shift away from stronger brands. In terms of anti-smoking advertising we find minimal effects on brand choice and consumption. The findings highlight the importance of considering brand asymmetries when designing a policy portfolio cigarette tax hikes, smoke-free restrictions, and anti-smoking advertising campaigns.

A Price Expectations Model of Customer Brand Choice

1990 ◽  
Vol 27 (3) ◽  
pp. 251-262 ◽  
Author(s):  
Manohar U. Kalwani ◽  
Chi Kin Yim ◽  
Heikki J. Rinne ◽  
Yoshi Sugita
Keyword(s):  
Brand Choice ◽  
Price Expectations

CONSUMPTION OCCASION INFLUENCE ON CONSUMER BRAND CHOICE

1978 ◽  
Vol 9 (2) ◽  
pp. 273-284 ◽  
Author(s):  
William O. Bearden ◽  
Arch G. Woodside
Keyword(s):  
Brand Choice
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