Share price reactions to advertising announcements and broadcast of media events

2008 ◽  
Vol 30 (4) ◽  
pp. 253-264 ◽  
Author(s):  
Greg Filbeck ◽  
Xin Zhao ◽  
Daniel Tompkins ◽  
Peggy Chong
2011 ◽  
Vol 27 (2) ◽  
pp. 236-266 ◽  
Author(s):  
W. Bruce Johnson ◽  
Rong Zhao

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