Choosing among alternative new product development projects: The role of heuristics

Douglas C. West; Oguz A. Acar; Albert Caruana

doi:10.1002/mar.21397

Choosing among alternative new product development projects: The role of heuristics

Psychology and Marketing ◽

10.1002/mar.21397 ◽

2020 ◽

Vol 37 (11) ◽

pp. 1511-1524

Author(s):

Douglas C. West ◽

Oguz A. Acar ◽

Albert Caruana

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Development Projects

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The informal liaison role of project controllers in new product development projects

International Journal of Managing Projects in Business ◽

10.1108/ijmpb-10-2011-0069 ◽

2013 ◽

Vol 6 (3) ◽

pp. 410-424 ◽

Cited By ~ 3

Author(s):

Thommie Burström ◽

Mattias Jacobsson

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Development Projects

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Incentives in New Product Development Projects and the Role of Target Costing

Management Science ◽

10.1287/mnsc.1100.1175 ◽

2010 ◽

Vol 56 (8) ◽

pp. 1324-1344 ◽

Cited By ~ 75

Author(s):

Jürgen Mihm

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Development Projects ◽

Target Costing

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The Role of Reward Systems in Product Innovations: An Examination of New Product Development Projects

Project Management Journal ◽

10.1002/pmj.21499 ◽

2015 ◽

Vol 46 (3) ◽

pp. 36-48 ◽

Cited By ~ 11

Author(s):

Yi-Jen Chen

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Development Projects ◽

Reward Systems ◽

Product Innovations

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The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects

Journal of Product Innovation Management ◽

10.1111/jpim.12512 ◽

2019 ◽

Vol 37 (1) ◽

pp. 48-73

Author(s):

Alexander Weeth ◽

Jana‐Kristin Prigge ◽

Christian Homburg

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Development Projects ◽

Escalation Of Commitment ◽

Thought Worlds

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Subcontracting New Product Development Projects: The Role of Competition and Commitment

Decision Sciences ◽

10.1111/deci.12484 ◽

2020 ◽

Author(s):

Andreas Gernert ◽

H. Sebastian Heese ◽

David A. Wuttke

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Development Projects

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Buyer participation in outsourced new product development projects: The role of relationship multiplexity

Journal of Operations Management ◽

10.1002/joom.1085 ◽

2020 ◽

Vol 66 (5) ◽

pp. 578-612

Author(s):

Johanna H. Slot ◽

Stefan Wuyts ◽

Inge Geyskens

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Development Projects

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DOES EXTERNAL ENVIRONMENTAL UNCERTAINTY DETERMINE POWER STRUCTURE IN THE NEW PRODUCT DEVELOPMENT PROCESS? THE ROLE OF NEW PRODUCT DEVELOPMENT DURATION

10.15444/gmc2014.07.07.01 ◽

2014 ◽

Author(s):

Chiayang Mac Chang ◽

◽

Lien-Ti Bei ◽

Yung-Chien Lou

Keyword(s):

Product Development ◽

New Product Development ◽

Development Process ◽

Environmental Uncertainty ◽

Power Structure ◽

New Product ◽

Product Development Process ◽

Development Duration ◽

New Product Development Process

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Inter-Team Technical Communication in Complex New Product Development Projects

SSRN Electronic Journal ◽

10.2139/ssrn.1728658 ◽

2012 ◽

Cited By ~ 2

Author(s):

Manuel Sosa ◽

Martin Gargiulo ◽

Craig Rowles

Keyword(s):

Product Development ◽

New Product Development ◽

Technical Communication ◽

New Product ◽

Development Projects

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The role of knowledge in the new product development process through the perspective of business model

International Journal of Collaborative Enterprise ◽

10.1504/ijcent.2014.066996 ◽

2014 ◽

Vol 4 (4) ◽

pp. 249 ◽

Cited By ~ 1

Author(s):

Angelo Corallo ◽

Fabrizio Errico ◽

Marco Esposito ◽

Mariangela Lazoi

Keyword(s):

Product Development ◽

New Product Development ◽

Business Model ◽

Development Process ◽

New Product ◽

Product Development Process ◽

New Product Development Process

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Next generation hardware development: The role of technology intelligence to reduce uncertainty in Agile new Product Development

10.1109/picmet.2016.7806808 ◽

2016 ◽

Author(s):

Gunther Schuh ◽

Felix Lau ◽

Stephan Schroder ◽

Tim Wetterney

Keyword(s):

Product Development ◽

New Product Development ◽

New Product ◽

Next Generation ◽

Technology Intelligence ◽

Hardware Development

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