scholarly journals Buyer participation in outsourced new product development projects: The role of relationship multiplexity

2020 ◽  
Vol 66 (5) ◽  
pp. 578-612
Author(s):  
Johanna H. Slot ◽  
Stefan Wuyts ◽  
Inge Geyskens
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Development Projects

scholarly journals Choosing among alternative new product development projects: The role of heuristics

2020 ◽  
Vol 37 (11) ◽  
pp. 1511-1524
Author(s):  
Douglas C. West ◽  
Oguz A. Acar ◽  
Albert Caruana
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Development Projects
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