scholarly journals Retraction of ‘An Empirical Study of an Internet Marketing Strategy for Search Engine Optimization. Human Factors and Ergonomics in Manufacturing & Service Industries, 23, 528-540. doi: 10.1002/hfm.20348

2016 ◽  
Vol 26 (2) ◽  
pp. 294-294
Keyword(s):  
Empirical Study ◽  
Human Factors ◽  
Marketing Strategy ◽  
Search Engine ◽  
Internet Marketing ◽  
Service Industries ◽  
Search Engine Optimization ◽  
Human Factors And Ergonomics

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

How Does Search Engine Optimization Affect Outcomes of Electronic Marketing Strategy?

2021 ◽  
Author(s):  
Gita Aryshandy ◽  
Yudi Fernando ◽  
Rayina Triningsih Dharmaputra ◽  
Ridho Bramulya Ikhsan ◽  
Ika Sari Wahyuni-TD
Keyword(s):  
Marketing Strategy ◽  
Search Engine ◽  
Search Engine Optimization ◽  
Electronic Marketing

A study of impact of search engine optimisation to internet marketing strategy

2012 ◽  
Vol 4 (4) ◽  
pp. 298 ◽  
Author(s):  
Achmad Nizar Hidayanto ◽  
Moch. Sidhki Adha ◽  
Meganingrum Arista Jiwanggi ◽  
Tisha Melia
Keyword(s):  
Marketing Strategy ◽  
Search Engine ◽  
Internet Marketing
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