Retracted: An Empirical Study of an Internet Marketing Strategy for Search Engine Optimization

2012 ◽  
Vol 23 (6) ◽  
pp. 528-540 ◽  
Author(s):  
Bih-Yaw Shih ◽  
Chen-Yuan Chen ◽  
Zih-Siang Chen
Keyword(s):  
Empirical Study ◽  
Marketing Strategy ◽  
Search Engine ◽  
Internet Marketing ◽  
Search Engine Optimization

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

How Does Search Engine Optimization Affect Outcomes of Electronic Marketing Strategy?

2021 ◽  
Author(s):  
Gita Aryshandy ◽  
Yudi Fernando ◽  
Rayina Triningsih Dharmaputra ◽  
Ridho Bramulya Ikhsan ◽  
Ika Sari Wahyuni-TD
Keyword(s):  
Marketing Strategy ◽  
Search Engine ◽  
Search Engine Optimization ◽  
Electronic Marketing

A study of impact of search engine optimisation to internet marketing strategy

2012 ◽  
Vol 4 (4) ◽  
pp. 298 ◽  
Author(s):  
Achmad Nizar Hidayanto ◽  
Moch. Sidhki Adha ◽  
Meganingrum Arista Jiwanggi ◽  
Tisha Melia
Keyword(s):  
Marketing Strategy ◽  
Search Engine ◽  
Internet Marketing

scholarly journals The Effects of "Search Engine Optimization" on Marketing of Diving Companies in Bali

2019 ◽  
pp. 130
Author(s):  
Iola Astried Karisma ◽  
I Nyoman Darma Putra ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Search Engine ◽  
Positive Impact ◽  
Internet Marketing ◽  
Brand Awareness ◽  
The Internet ◽  
Search Engine Optimization ◽  
Online Sales ◽  
Internet Users ◽  
Quantitative Descriptive ◽  
Google Search

The strategic location of the island of Bali which is surrounded by sea has a great potential for people in Bali to establish a diving company. Some diving companies in Bali have made various strategies to compete offering diving tour packages. Marketing through the internet is the best way that most diving companies in Bali have recently taken. However, to be able to compete with other similar companies on the internet, the website must be easily accessible to internet users, i.e. by appearing on the first page of the Google search engine. SEO or search engine optimization is an internet marketing strategy that serves to increase website visibility by targeting certain keywords. The use of SEO can have a positive impact on increasing online sales, increasing website visibility and brand awareness on the internet. This study aims to analyze the extent to which SEO techniques have a positive impact on the marketing of diving tourism in Bali through the internet, using quantitative descriptive methods. The research was conducted in three selected companies, namely Bali Diving, Atlantis Dune, and Scuba Adventure. The results of the study showed that diving companies in Bali have obtained all the positive impacts of SEO. These impacts were increasing website visibility, brand awareness, and sales. Keywords: Diving in Bali, Internet Marketing, SEO, Bali Tourism.

Adoption of Web 2.0 Marketing

2021 ◽  
pp. 810-827
Author(s):  
Maryam Lawan Gwadabe
Keyword(s):  
Web 2.0 ◽  
Marketing Strategy ◽  
Search Engine ◽  
Digital Age ◽  
Online Marketing ◽  
Brand Awareness ◽  
Effective Management ◽  
Search Engine Optimization ◽  
Marketing Tool

The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and generate more revenue. Web 2.0 marketing is a marketing medium that allows business to collaborate through sharing activities such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The analyzed data showed that SME's most common marketing tool is Facebook, service-rendering companies also adopt Blogging tool and product-selling businesses prefer the picture platform (Facebook and Instagram). The major Web 2.0 marketing benefits achieved by the Nigerians SME's are increase in brand awareness and revenue. However, the benefit of getting high search engine optimization (SEO) rank is not leveraged. One major challenge is lack of in house skills is the most common faced in the adoption of Web 2.0 marketing as most of the online marketing is done by unskilled employees in the company; this issue leads to several challenges. It is recommended that the SME's should hire or outsource certified digital marketers for effective management and achievement of optimum Web 2.0 marketing strategy benefits.

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