scholarly journals Hemispheric asymmetries in resting‐state EEG and fMRI are related to approach and avoidance behaviour, but not to eating behaviour or BMI

2019 ◽  
Vol 41 (5) ◽  
pp. 1136-1152 ◽  
Author(s):  
Filip Morys ◽  
Lieneke K. Janssen ◽  
Elena Cesnaite ◽  
Frauke Beyer ◽  
Isabel Garcia‐Garcia ◽  
...  
2019 ◽  
Author(s):  
Filip Morys ◽  
Lieneke Janssen ◽  
Elena Cesnaite ◽  
Frauke Beyer ◽  
Isabel Garcia-Garcia ◽  
...  

AbstractMuch of our behaviour is driven by two motivational dimensions – approach and avoidance. These have been related to frontal hemispheric asymmetries in clinical and resting-state EEG studies: approach was linked to higher activity of the left relative to the right hemisphere, while avoidance was related to the opposite pattern. Increased approach behaviour, specifically towards unhealthy foods, is also observed in obesity and has been linked to asymmetry in the framework of the right-brain hypothesis of obesity. Here, we aimed to replicate previous EEG findings of hemispheric asymmetries for self-reported approach/avoidance behaviour and to relate them to eating behaviour. Further, we assessed whether resting fMRI hemispheric asymmetries can be detected and whether they are related to approach/avoidance, eating behaviour, and BMI. We analysed 3 samples: Sample 1 (n=117) containing EEG and fMRI data from lean participants, and Samples 2 (n=89) and 3 (n=152) containing fMRI data from lean, overweight, and obese participants. While in Sample 1 approach in women was related to EEG and fMRI hemispheric asymmetries, in Samples 2 and 3 this effect was not significant. Here, hemispheric asymmetries were neither related to BMI nor eating behaviour. Our study partly replicates previous EEG findings regarding hemispheric asymmetries and indicates that this relationship could also be captured using fMRI. Our findings suggest that eating behaviour and obesity are likely to be mediated by mechanisms not directly relating to frontal asymmetries in neuronal activation quantified with EEG and fMRI.


2021 ◽  
Vol 12 (4) ◽  
pp. 12
Author(s):  
Chantel Van Niekerk ◽  
RH Goldberg

Existing literature falls short in that it fails to directly recognise the potential that lies within scent marketing and its influence on consumers’ behaviour, especially in high-end fashion stores. The study aimed to explore the influence of scent marketing on consumers’ approach and avoidance behaviour in the high-end fashion industry. The study was qualitative in nature and followed an exploratory research design. A non-probability snowball sampling method was used to recruit participants. Data was collected by means of three focus group sessions. The collected data was analysed by using the Morse and Field approach, and by making use of ATLAS.ti qualitative data analysis software. SPSS software was also used to analyse the demographic results. The results indicate that consumers’ response stimuli often depend on emotional stimuli they experience, which will lead to an approach or avoidance response. Scent marketing can boost approach behaviour, if implemented correctly. Based on the results, it is recommended that retail stores, more specifically high-end fashion stores, should make use of scent marketing to attract consumers to the store, keep them browsing for longer periods, enhance purchases and make them feel comfortable. Scent can have a positive influence on consumer’s evaluations, reactions and the intention to visit and revisit a store. This can result in consumers spending more time and money in the store. Furthermore, if scent marketing is implemented correctly, it could also boost brand identity and create a competitive advantage for that specific store.   Received: 2 May 2021 / Accepted: 15 June 2021 / Published: 8 July 2021


2021 ◽  
Vol 5 (1) ◽  
pp. 121
Author(s):  
Alfi Rahma Putri ◽  
Dian Novita Chandra ◽  
Luh Ade Ari Wiradnyani

Background: Children generally facing food avoidance or food refusal behaviour and it may affect their food consumption. But there is limited information on food avoidance behaviour among Indonesian children. Therefore, this study aimed to assess whether energy intake and body weight are influenced by food avoidance behaviour in children aged 2-6 years in North Jakarta.Methods: Participants (N=168) were recruited between February – March 2020. Data collection was obtained via interviews with the mother or caregiver of the children. Food avoidance behaviour consisting of satiety responsiveness, slowness in eating, emotional under-eating, and food fussiness was measured with the Child Eating Behaviour Questionnaire. The child’s weight and dietary intake were assessed using a digital weighing scale and 2 x 24 hours food recall. Spearman test was performed to analyse the correlation between these variables. Multivariate analysis was done using linear regression to determine predictors of a child’s body weight and energy intake.Results: Energy intake among children was below the recommendation, and it was significantly correlated with the child’s body weight. Satiety responsiveness was negatively correlated with the child’s body weight (r = -0.166; p-value < 0.05) and energy intake (r = -0.210; p-value < 0.05). After running a linear regression test, we found that satiety responsiveness along with family income and child’s age was a significant predictor of energy intake among children.Conclusions: Children who are more responsive to satiety had lower body weight and energy intake. Understanding the child’s food avoidance behaviour is useful for designing intervention programs related to optimizing intake in children and malnutrition.


2014 ◽  
Vol 219 (3) ◽  
pp. 436-442 ◽  
Author(s):  
Elliot C. Brown ◽  
Cumhur Tas ◽  
Duygu Kuzu ◽  
Aysen Esen-Danaci ◽  
Karin Roelofs ◽  
...  

2015 ◽  
Vol 45 (2) ◽  
pp. 169-179 ◽  
Author(s):  
Henna L. Toppenberg ◽  
Arjan E. R. Bos ◽  
Robert A. C. Ruiter ◽  
Daniël H. J. Wigboldus ◽  
John B. Pryor

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