Direct marketing and online consumer information services (OLCISs): Implications and challenges

1994 ◽  
Vol 8 (4) ◽  
pp. 6-17 ◽  
Author(s):  
W. Wayne Talarzyk ◽  
Robert E. Widing
Keyword(s):  
Direct Marketing ◽  
Information Services ◽  
Consumer Information ◽  
Online Consumer

Retailing and Online Consumer Information Services (OLCISs)

1994 ◽  
Vol 22 (7) ◽  
pp. 18-23 ◽  
Author(s):  
Heiko Falk ◽  
W. Wayne Talarzyk ◽  
Robert E. Widing
Keyword(s):  
Information Services ◽  
Consumer Information ◽  
Online Consumer

Online Consumer Information In Pennsylvania

2009 ◽  
Vol 28 (2) ◽  
pp. 601-602
Author(s):  
Erik Muther
Keyword(s):  
Consumer Information ◽  
Online Consumer

scholarly journals Positioning Online Consumer Reviews (OCRs) as a Form of Regulatory Governance and Exploring Methods for Addressing OCR Limitations

2021 ◽  
Author(s):  
Lukas Parker
Keyword(s):  
Ad Hoc ◽  
Consumer Information ◽  
Multiple Perspectives ◽  
Regulatory Structure ◽  
Structured Interviews ◽  
Regulatory Governance ◽  
Consumer Review ◽  
Online Consumer ◽  
Business Behavior ◽  
Multi Stakeholder

This thesis investigates the online consumer review (OCR) mechanism and process by positioning OCRs within the existing state and non-state regulatory structure, identifying limitations and problems of OCRs from multiple perspectives, and suggesting possible ways of addressing these limitations and problems. It examines the OCR mechanism to understand where it fits as a regulatory tool within the existing government and non-state set of regulatory arrangements, using the sustainable governance (Webb, 2005) concept and framework as a lens for analysis. The thesis suggests that OCRs are a new non-state way of regulating business behavior in which an online platform is created by a firm, and this platform provides a structured process for individual consumers to make and publish reviews of individual businesses, who then respond to these reviews in an effort to maintain or increase their profitability. The thesis then identifies key problems with the OCR approach and explores how conventional state-based approaches to consumer information (e.g. laws) and non-state approaches (e.g., multi-stakeholder standards) can address these problems, and by so doing, move from the current ad hoc state/non-state approach for the dissemination of consumer information about businesses to a more systematic and coordinated approach, in keeping with the concept of sustainable governance. The thesis draws on a literature review as well as surveys and semi-structured interviews to support its analysis.

How do consumers process online hotel reviews?

2015 ◽  
Vol 6 (2) ◽  
pp. 113-126 ◽  
Author(s):  
Ellen EunKyoo Kyoo Kim ◽  
Chung Hun Lee
Keyword(s):  
Web Sites ◽  
Online Reviews ◽  
The Body ◽  
Consumer Information ◽  
Content Type ◽  
Consumer Review ◽  
Online Consumer ◽  
Online Consumer Review ◽  
The Impact ◽  
Practical Implications

Purpose – The purpose of this paper is to examine how consensus and sequence of electronic word-of-mouth (eWOM) presented on online hotel review Web sites affect consumers’ attitudes toward the company and intention to stay at a hotel. Design/methodology/approach – This experiment used a 2 (consensus: high/low) × 3 (sequence: positive-negative, neutral, negative-positive) between-subjects design. A total of 165 usable data samples were gathered. Both consensus and sequence were manipulated. Findings – The study revealed that the review consensus overrides the impact of the review sequence such that when review ratings are substantially consistent, consumers’ attitudes and intentions to stay at a hotel are not influenced by the sequence of reviews. Research limitations/implications – Other variables such as prior experience with the hotel or biases toward the hotel can affect consumer reactions to such online reviews. Future studies need to reflect on such variables that can moderate or mediate the impact of eWOM consensus and sequence. Practical implications – Our findings suggest that the online consumer review summary information should be used to control the customer message process and when consumer reviews conflict, managers should take note of the sequence in which consumers read the reviews. Originality/value – This paper adds to the body of scholarly research related to consumer information processing and further demonstrates how individuals integrate opinions from several reviews, especially in the online context.

scholarly journals New Challenges of the Information Content in Ukraine

2020 ◽  
pp. 91-96
Author(s):  
H. HOLUBOVA
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Content ◽  
Information Society ◽  
Information Services ◽  
Retail Trade ◽  
Consumer Information ◽  
Historical Background ◽  
Resource Information ◽  
Information Activity

The author examines the historical background regarding the formation and development of the information services market as a major catalyst for the development of the information society. The level of development of information activity in the leading countries of the world is the result of a long historical process of evolutionary and revolutionary transformations. The study describes the information services market as an economic space where the interests of producers and consumers of these services are realized. The principles of functioning of the information services market are described and market participants are highlighted. It is determined that the information market operates a quality resource – information. Information activity is described as an infrastructure branch of the economy and its functions and tasks are described. Depending on the type of information, the information services market consists of the following sectors: business information, specialist information, consumer information, information systems and facilities. The current state of development of the information society in Ukraine is analyzed, in particular, the number of Internet users in 2019 amounted to 26.1 million against 2.8 million people in 2009 the use of social media as a communication platform is justified. The largest share of enterprises used social media as social networks – almost 45.0%, 22.3% – business websites, 20.3% – other knowledge sharing tools and 12.4% – business blogs. The most active users of social networks were enterprises with activities related to wholesale and retail trade – 26.6%, manufacturing enterprises – 23.0% and construction – 9.2%. The main purpose of businesses to use social media is to promote them and promote their products. The author describes the goals and challenges of the digital industry, as well as the role of statistics in the field of statistical support, ensuring the completeness of statistical databases and monitoring the processes occurring in information content.

scholarly journals Evaluating Online Consumer Medication Information Systems: Comparative Online Usability Study

10.2196/16648 ◽  
2020 ◽  
Vol 8 (6) ◽  
pp. e16648
Author(s):  
Stefan Sigle ◽  
Pilar Barriga ◽  
Francisco Javier Correa Fernández ◽  
Christian Juhra ◽  
Steffen Härtel ◽  
...  
Keyword(s):  
Information Systems ◽  
User Satisfaction ◽  
Information Model ◽  
Consumer Information ◽  
Medication Information ◽  
Task Success ◽  
Task Time ◽  
Reference Implementation ◽  
Online Consumer ◽  
And Task

Background Medication is the most common intervention in health care, and the number of online consumer information systems within the pharmaceutical sector is increasing. However, online consumer information systems can be a barrier for users, imposing information asymmetries between stakeholders. Objective The objective of this study was to quantify and compare the usability of an online consumer medication information system (OCMIS) against a reference implementation based on an interoperable information model for patients, physicians, and pharmacists. Methods Quantitative and qualitative data were acquired from patients, physicians, and pharmacists in this online usability study. We administered 3 use cases and a post hoc questionnaire per user. Quantitative usability data including effectiveness (task success), efficiency (task time), and user satisfaction (system usability scale [SUS]) was complemented by qualitative and demographic data. Users evaluated 6 existing systems and 1 reference implementation of an OCMIS. Results A total of 137 patients, 81 physicians, and 68 pharmacists participated in this study. Task success varied from 84% to 92% in patients, 66% to 100% in physicians, and 50% to 91% in pharmacists. Task completion time decreased over the course of the study for all but 2 OCMIS within the patient group. Due to an assumed nonnormal distribution of SUS scores, within-group comparison was done using the Kruskal-Wallis test. Patients showed differences in SUS scores (P=.02) and task time (P=.03), while physicians did not have significant differences in SUS scores (P=.83) and task time (P=.72). For pharmacists, a significant difference in SUS scores (P<.001) and task time (P=.007) was detected. Conclusions The vendor-neutral reference implementation based on an interoperable information model was proven to be a promising approach that was not inferior to existing solutions for patients and physicians. For pharmacists, it exceeded user satisfaction scores compared to other OCMIS. This data-driven approach based on an interoperable information model enables the development of more user-tailored features to increase usability. This fosters data democratization and empowers stakeholders within the pharmaceutical sector.

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