The readability of direct-mail copy.A test of its effect on response rates

1991 ◽  
Vol 5 (1) ◽  
pp. 27-34 ◽  
Author(s):  
David L. Williams ◽  
John D. Beard ◽  
J. Patrick Kelly
Keyword(s):  
Response Rates ◽  
Direct Mail

scholarly journals Every Door Direct Mail in US survey research: An anonymous census approach to mail survey sampling

2019 ◽  
Vol 12 (2) ◽  
pp. 205979911986210 ◽  
Author(s):  
Emily Grubert
Keyword(s):  
Survey Methodology ◽  
Lower Cost ◽  
Low Cost ◽  
Mail Survey ◽  
Response Rates ◽  
Direct Mail ◽  
Postal Service ◽  
United States Postal Service ◽  
Household Level

Mail surveys remain a popular method of eliciting attitudinal information, but declining response rates motivate inquiry into new, lower cost methods of contacting potential respondents. This work presents methodological findings from a medium-sized (~12,000 addresses) mail survey testing a United States Postal Service direct mail product called Every Door Direct Mail as a low-cost approach to anonymous mail survey distribution. The results suggest that under certain conditions, Every Door Direct Mail can be a useful approach for mail survey distribution, with response rates similar to those observed with analogous first-class mailing approaches but lower cost per response. As a tool for postal carrier-route saturation mailing that does not use names or addresses, Every Door Direct Mail is potentially useful for researchers who work in small, specific geographies or value or require anonymity. The results from this work suggest good performance on demographics and socially undesirable answers for Every Door Direct Mail relative to addressed mailings. The major disadvantages include an inability to conduct household-level probability sampling, an inability to customize nonresponse follow-up, and minimum mailing sizes associated with the postal carrier route saturation requirement. Every Door Direct Mail is unlikely to become a major tool for survey researchers, but it could be useful in niche applications. This study introduces Every Door Direct Mail to the survey methodology literature and presents empirical data intended to help researchers considering using Every Door Direct Mail.

scholarly journals The relationship between number of retail-credit accounts and response rates

2004 ◽  
Vol 35 (3) ◽  
pp. 41-46
Author(s):  
Y. Jordaan ◽  
T. G. Kotzé ◽  
H. Louw
Keyword(s):  
South African ◽  
Direct Marketing ◽  
Response Rates ◽  
Personal Finance ◽  
Direct Mail ◽  
Future Research ◽  
Marketing Environment ◽  
Retail Credit ◽  
Fierce Competition ◽  
The Relationship

In South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they have come to expect from their direct mail campaigns, due to poor direct mail response rates. Low response rates have been encountered even though the market segment in which these companies are operating, has shown growing demand. With an increase in mailing costs and fierce competition in the direct marketing industry, lenders are constantly looking for ways to improve the effectiveness and profitability of their mailing campaigns. The approach followed was to analyse the response rate of a mailing campaign, and through regression analysis, determine the relationship between the number of active retail credit accounts held and response rates. This was done against the backdrop of segmentation opportunities and an increasingly credit-active South African population. The results indicate that, in the personal finance and loan marketing environment, there is a positive linear relationship between the number of active retail accounts held by prospective clients and the response rates to credit-related marketing offers. Finally, the implications for direct marketing companies are discussed, limitations presented and future research opportunities outlined.

Impact of prompt-response and quantity premiums on direct mail response rates

1990 ◽  
Vol 4 (3) ◽  
pp. 41-45 ◽  
Author(s):  
Peter J. Gordon ◽  
Bert J. Kellerman
Keyword(s):  
Response Rates ◽  
Direct Mail ◽  
Prompt Response

Response Rates in Online Surveys With Affective Disorder Participants

2020 ◽  
Vol 228 (1) ◽  
pp. 14-24 ◽  
Author(s):  
Tanja Burgard ◽  
Michael Bošnjak ◽  
Nadine Wedderhoff
Keyword(s):  
Meta Analysis ◽  
Response Rates ◽  
Contact Mode ◽  
General Anxiety Disorder ◽  
General Anxiety ◽  
Face To Face ◽  
Survey Participation ◽  
The Mean ◽  
Design Characteristics ◽  
E Mail

Abstract. A meta-analysis was performed to determine whether response rates to online psychology surveys have decreased over time and the effect of specific design characteristics (contact mode, burden of participation, and incentives) on response rates. The meta-analysis is restricted to samples of adults with depression or general anxiety disorder. Time and study design effects are tested using mixed-effects meta-regressions as implemented in the metafor package in R. The mean response rate of the 20 studies fulfilling our meta-analytic inclusion criteria is approximately 43%. Response rates are lower in more recently conducted surveys and in surveys employing longer questionnaires. Furthermore, we found that personal invitations, for example, via telephone or face-to-face contacts, yielded higher response rates compared to e-mail invitations. As predicted by sensitivity reinforcement theory, no effect of incentives on survey participation in this specific group (scoring high on neuroticism) could be observed.

Kajian Bauran Promosi Di Perguruan Tinggi “X”

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 175-182
Author(s):  
Alida Wahyuni
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Services Marketing ◽  
Sales Promotion ◽  
Direct Mail

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

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