Impact of prompt-response and quantity premiums on direct mail response rates

1990 ◽  
Vol 4 (3) ◽  
pp. 41-45 ◽  
Author(s):  
Peter J. Gordon ◽  
Bert J. Kellerman
1991 ◽  
Vol 5 (1) ◽  
pp. 27-34 ◽  
Author(s):  
David L. Williams ◽  
John D. Beard ◽  
J. Patrick Kelly
Keyword(s):  

2019 ◽  
Vol 12 (2) ◽  
pp. 205979911986210 ◽  
Author(s):  
Emily Grubert

Mail surveys remain a popular method of eliciting attitudinal information, but declining response rates motivate inquiry into new, lower cost methods of contacting potential respondents. This work presents methodological findings from a medium-sized (~12,000 addresses) mail survey testing a United States Postal Service direct mail product called Every Door Direct Mail as a low-cost approach to anonymous mail survey distribution. The results suggest that under certain conditions, Every Door Direct Mail can be a useful approach for mail survey distribution, with response rates similar to those observed with analogous first-class mailing approaches but lower cost per response. As a tool for postal carrier-route saturation mailing that does not use names or addresses, Every Door Direct Mail is potentially useful for researchers who work in small, specific geographies or value or require anonymity. The results from this work suggest good performance on demographics and socially undesirable answers for Every Door Direct Mail relative to addressed mailings. The major disadvantages include an inability to conduct household-level probability sampling, an inability to customize nonresponse follow-up, and minimum mailing sizes associated with the postal carrier route saturation requirement. Every Door Direct Mail is unlikely to become a major tool for survey researchers, but it could be useful in niche applications. This study introduces Every Door Direct Mail to the survey methodology literature and presents empirical data intended to help researchers considering using Every Door Direct Mail.


2004 ◽  
Vol 35 (3) ◽  
pp. 41-46
Author(s):  
Y. Jordaan ◽  
T. G. Kotzé ◽  
H. Louw

In South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they have come to expect from their direct mail campaigns, due to poor direct mail response rates. Low response rates have been encountered even though the market segment in which these companies are operating, has shown growing demand. With an increase in mailing costs and fierce competition in the direct marketing industry, lenders are constantly looking for ways to improve the effectiveness and profitability of their mailing campaigns. The approach followed was to analyse the response rate of a mailing campaign, and through regression analysis, determine the relationship between the number of active retail credit accounts held and response rates. This was done against the backdrop of segmentation opportunities and an increasingly credit-active South African population. The results indicate that, in the personal finance and loan marketing environment, there is a positive linear relationship between the number of active retail accounts held by prospective clients and the response rates to credit-related marketing offers. Finally, the implications for direct marketing companies are discussed, limitations presented and future research opportunities outlined.


2013 ◽  
Vol 2013 ◽  
pp. 1-10 ◽  
Author(s):  
Gregory D. Kirk ◽  
Beth S. Linas ◽  
Ryan P. Westergaard ◽  
Damani Piggott ◽  
Robert C. Bollinger ◽  
...  

Objective. We describe the study design and evaluate the implementation, feasibility, and acceptability of an ecological momentary assessment (EMA) study of illicit drug users.Design. Four sequential field trials targeting observation of 30 individuals followed for a four week period.Participants. Participants were recruited from an ongoing community-cohort of current or former injection drug users. Of 113 individuals enrolled, 109 completed study procedures during four trials conducted from November 2008 to May 2013.Methods. Hand-held electronic diaries used in the initial trials were transitioned to a smartphone platform for the final trial with identical data collection. Random-prompts delivered five times daily assessed participant location, activity, mood, and social context. Event-contingent data collection involved participant self-reports of illicit drug use and craving.Main Outcome Measures. Feasibility measures included participant retention, days of followup, random-prompt response rates, and device loss rate. Acceptability was evaluated from an end-of-trial questionnaire. Sociodemographic, behavioral, clinical, and trial characteristics were evaluated as correlates of weekly random-prompt response rates ≥80% using logistic regression with generalized estimating equations.Results. Study participants were a median of 48.5 years old, 90% African American, 52% male, and 59% HIV-infected with limited income and educational attainment. During a median followup of 28 days, 78% of 11,181 random-prompts delivered were answered (mean of 2.8 responses daily), while 2,798 participant-initiated events were reported (30% drug use events; 70% craving events). Self-reported acceptability to study procedures was uniformly favorable. Device loss was rare (only 1 lost device every 190 person-days of observation). Higher educational attainment was consistently associated with a higher response rate to random-prompts, while an association of HIV infection with lower response rates was not observed after accounting for differences in trial recruitment procedures.Conclusion. Near real-time EMA data collection in the field is feasible and acceptable among community-dwelling illicit drug users. These data provide the basis for future studies of EMA-informed interventions to prevent drug relapse and improve HIV treatment outcomes in this population.


2020 ◽  
Vol 228 (1) ◽  
pp. 14-24 ◽  
Author(s):  
Tanja Burgard ◽  
Michael Bošnjak ◽  
Nadine Wedderhoff

Abstract. A meta-analysis was performed to determine whether response rates to online psychology surveys have decreased over time and the effect of specific design characteristics (contact mode, burden of participation, and incentives) on response rates. The meta-analysis is restricted to samples of adults with depression or general anxiety disorder. Time and study design effects are tested using mixed-effects meta-regressions as implemented in the metafor package in R. The mean response rate of the 20 studies fulfilling our meta-analytic inclusion criteria is approximately 43%. Response rates are lower in more recently conducted surveys and in surveys employing longer questionnaires. Furthermore, we found that personal invitations, for example, via telephone or face-to-face contacts, yielded higher response rates compared to e-mail invitations. As predicted by sensitivity reinforcement theory, no effect of incentives on survey participation in this specific group (scoring high on neuroticism) could be observed.


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