The effects of reference prices on bidding behavior in interactive pricing mechanisms

2008 ◽  
Vol 22 (4) ◽  
pp. 2-18 ◽  
Author(s):  
Agnieszka Wolk ◽  
Martin Spann
Keyword(s):  
Bidding Behavior ◽  
Reference Prices ◽  
Interactive Pricing

Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing

2012 ◽  
Vol 88 (1) ◽  
pp. 131-144 ◽  
Author(s):  
Martin Spann ◽  
Gerald Häubl ◽  
Bernd Skiera ◽  
Martin Bernhardt
Keyword(s):  
Bidding Behavior ◽  
Interactive Pricing

Applying the peak‐end rule to reference prices

2013 ◽  
Vol 22 (3) ◽  
pp. 260-265 ◽  
Author(s):  
Peter De Maeyer ◽  
Hooman Estelami
Keyword(s):  
Reference Prices

Bidding behavior in first price sealed bid auctions

1987 ◽  
Vol 23 (3) ◽  
pp. 239-244 ◽  
Author(s):  
James M. Walker ◽  
Vernon L. Smith ◽  
James C. Cox
Keyword(s):  
Bidding Behavior ◽  
Sealed Bid ◽  
Sealed Bid Auctions

Cue-less consumers in factory outlet stores: reference price effects on consumer evaluations when semantic phrases are missing

2018 ◽  
Vol 27 (4) ◽  
pp. 415-426
Author(s):  
Jay P. Carlson ◽  
Larry D. Compeau
Keyword(s):  
Qualitative Study ◽  
Design Methodology ◽  
Consumer Evaluations ◽  
Content Type ◽  
Consumer Responses ◽  
Semantic Cues ◽  
Reference Prices ◽  
Price Effects ◽  
The Common ◽  
To Come

Purpose Prior research has demonstrated that reference prices can affect consumer responses, but the reference prices examined have been presented along with semantic cues [e.g. manufacturer’s suggested retail price (MSRP) and Compare At]. This study is unique in investigating the effects of reference prices that do not include a semantic cue (i.e. “cue-less”) on consumers’ responses. It also studies consumers’ beliefs about factory outlet stores, a seldom-studied store type in which cue-less reference prices are used. Design/methodology/approach One qualitative study and one experiment were carried out in this research. Findings The qualitative study revealed that a price tag including cue-less reference prices was unlikely to be viewed as a seller mistake or with suspicion, but nonetheless did confuse some respondents. The experiment demonstrated that while consumers find cue-less reference prices to be somewhat less believable that high MSRPs, these beliefs do not appear to come into play when consumers judge attractiveness (e.g. perceived value). Additionally, the results suggest that consumers believe that a product available for sale in a factory outlet store is likely to have been previously available at a different type of store. Originality/value This research advances the theory of the effects of reference prices on consumers’ responses by examining the common practice of not labeling reference prices with semantic cues. It also extends the literature regarding consumer beliefs about factory outlet stores.

Brand Equity Effects on Bidding Strategies in an Online Environment

2014 ◽  
Vol 10 (2) ◽  
pp. 1-22 ◽  
Author(s):  
Carl S. Bozman ◽  
Matthew Q. McPherson ◽  
Daniel Friesner ◽  
Ching-I Teng
Keyword(s):  
Brand Equity ◽  
Information Resources ◽  
Online Auction ◽  
Online Environment ◽  
Internet Auction ◽  
Bidding Behavior ◽  
Bidding Strategies ◽  
Related Information ◽  
Equity Effects

Internet auction bidders seldom have all the information resources upon which they have learned to comfortably rely. This raises the possibility that internet auction participants depend more on brand related knowledge and employ bidding strategies consistent with heightened valuations of brand related information. This study empirically examines how differences in brand equity affect consumer online auction behavior on eBay. Branded products with objective values (certified coins) are examined for differences in bidding behavior across auctions. The results indicate auction participants employ incremental bidding strategies for preferred brands that have higher prices except when those brands were for coins of the highest quality. Auctions that had sellers who were not power sellers or which did not take Paypal are more prone to attract late or last minute bidders.

The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

1988 ◽  
Vol 15 (1) ◽  
pp. 95 ◽  
Author(s):  
Joel E. Urbany ◽  
William O. Bearden ◽  
Dan C. Weilbaker
Keyword(s):  
Consumer Perceptions ◽  
Price Search ◽  
Reference Prices
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