The impact of Corporate Social Responsibility on Corporate Image: Evidence of budget airlines in Europe

2020 ◽  
Author(s):  
Dalia Streimikiene ◽  
Kristina Lasickaite ◽  
Marinko Skare ◽  
Grigorios Kyriakopoulos ◽  
Rimantas Dapkus ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Image ◽  
Corporate Social ◽  
The Impact

scholarly journals The roles of cost of capital, corporate governance, and corporate social responsibility in improving firm value: evidence from Indonesia

2019 ◽  
Vol 16 (4) ◽  
pp. 28-36 ◽  
Author(s):  
Kartika Hendra Titisari ◽  
M. Moeljadi ◽  
Kusuma Ratnawati ◽  
Nur Khusniyah Indrawati
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Value ◽  
Cost Of Capital ◽  
Corporate Sustainability ◽  
Corporate Image ◽  
Negative Effect ◽  
Corporate Social ◽  
The Impact

Corporate governance (CG) and corporate social responsibility (CSR) are important subjects for corporate sustainability that affect firm value (FV). At the same time research results in several countries provide diverse empirical evidence. This study analyzes the impact of corporate governance (CG) and corporate social responsibility (CSR) on firm value (FV) through the cost of capital (CoC) in public companies of Indonesia. The research sample includes 27 companies that publish sustainability reports and corporate governance reports, with an observation period from 2010 till 2016. This study presents the analysis of three firm value proxies (Tobin’s q (TQ), Price Earnings Ratio (PER), and Price to Book Value (PBV)). Results of hypotheses testing using Partial Least Squares (PLS) show that CG and CSR have both direct and indirect effects on FV. These findings are consistent for all three firm value assessments. According to direct testing, CG has a negative effect on FV, while CSR has a positive effect. The CoC acts as a mediating variable in this relationship. The CG and CSR have a negative effect on CoC, while CoC has a negative effect on FV. The findings show that CG and CSR can improve the company performance and corporate image internally and externally, thereby increasing the investors` confidence, and companies have the opportunity to obtain inexpensive funding sources that can reduce CoC. A decrease in CoC can increase profitability and have an impact on FV increasing.

scholarly journals The impact of corporate social responsibility on brand loyalty.

2015 ◽  
Vol 4 (4) ◽  
pp. 8-16 ◽  
Author(s):  
Belinda Dapi ◽  
Maxwell Agabu Phiri
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Loyalty ◽  
Corporate Image ◽  
Primary Data ◽  
Successful Implementation ◽  
Socially Responsible ◽  
Data Collection Instrument ◽  
Corporate Social ◽  
The Impact

This article describes corporate social responsibility (CSR) as an organisational tool whose successful implementation can be used to gain brand loyalty. The benefits of CSR to society have been well documented to a great extent. However, there is very little information on the benefits of it to the actual corporations that practice it. This lack of knowledge is what motivated the study on which this article is based. The key objectives of the study for the article were to determine consumer attitudes towards specific CSR programs, determine the impact of CSR on brand image and brand loyalty and determine what kinds of CSR programs are considered to be adequate by consumers to qualify as socially responsible. A quantitative survey was done using customers of the South African mobile phone service provider Vodacom. A self administered questionnaire was used as the primary data collection instrument. The main findings of the study were that although most consumers were not aware of what CSR as a concept is, they felt that companies are obligated to be socially responsible. Most importantly however, it was determined that the knowledge of a firm’s CSR initiatives may lead to enhanced corporate image and brand loyalty. From the findings, this article recommends that corporations need to take a more proactive rather than a reactive approach to societal and environmental issues. It also recommends that companies need to be more transparent about their CSR initiatives to consumers which in turn leads to increased stakeholder engagement.

Impact of corporate social responsibility on bank’s corporate image

2019 ◽  
Vol 15 (5) ◽  
pp. 710-722 ◽  
Author(s):  
Zainab Al Mubarak ◽  
Anji Ben Hamed ◽  
Muneer Al Mubarak
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Banking Sector ◽  
Corporate Image ◽  
Main Element ◽  
Content Type ◽  
Significant Relationships ◽  
Main Components ◽  
Corporate Social ◽  
The Impact

Purpose The purpose of this study is to investigate the impact of the corporate social responsibility (CSR) on the corporate image in the banking sector. The focus of the study is on four main components of CSR, which are economic, legal, ethical and philanthropic. Design/methodology/approach A model was used in this study to show the impact of different CSR’s factors on corporate image; (240) banks customers were approached using a questionnaire, where (155) responses were received and (144) valid responses entered for analysis. Findings The findings revealed that customers perceive CSR activities as a main element when dealing with banks. The corporate image is strengthened when banks adopt such activities, and positive and significant relationships were statistically found between CSR activities and corporate image. These activities differ in importance as perceived by banks’ customers. Research limitations/implications Enlarging sample size, involving more stakeholders such as employees and managers, and replicating the study in other countries would enrich the findings. Practical implications Banks are advised to consider the study factors in their activities and act as champions of CSR for the welfare of the society to strengthen their corporate image. Originality/value Many studies have discussed the issue of CSR, but very few are found in the Middle East, particularly in Bahrain, and in the banking sector. This paper calls for more investigation in this area for a better understanding of CSR activities and their effects on the corporate image.

scholarly journals Corporate Social Responsibility and Customer Loyalty: Exploring the Role of Satisfaction and Corporate Image in the Banking Industry

Market Forces ◽  
2021 ◽  
Vol 16 (1) ◽  
pp. 18
Author(s):  
Munawar Javed Ahmad ◽  
Ali Jawaid ◽  
Muhammad Zulqalnain Arshad ◽  
Sumaira Habib Paracha
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Target Population ◽  
Corporate Image ◽  
Mediating Effect ◽  
Corporate Social ◽  
The Impact

This study aims to determine the impact of corporate social responsibility on customerloyalty and satisfaction with the mediating effect of customer satisfaction and the moderatingeffect of corporate image in Pakistan’s banking sector. The study collected 302 responsesfrom the target population. We used a self-administered questionnaire for collecting thedata of banking customers in Pakistan by employing the convenience sampling technique.The study has used the PLS-SEM technique for statistical analysis. The results reveal thatcorporate social responsibility positively influences customer satisfaction. The results alsosuggest that CSR positively affects customer satisfaction. At the same time, CSR has aninsignificant association with customer loyalty. We also found that CS stimulates customerloyalty, and corporate image promotes CL. The results suggest that customer satisfactionmediates CSR and CL. We also found that corporate image does not moderate customerloyalty. Given the importance of CSR, we suggest that banks should allocate considerableresources for CSR activities. CSR is necessary for firms’ growth and sustainability. It also,directly and indirectly, affects the brand image, loyalty, and customer satisfaction. Due to strict regulations, banks have difficulty creating product differentiation; therefore, they relyon strategies such as CSR.

scholarly journals The Impact of perceived Corporate Social Responsibility (CSR) on Job Attitude and Performance of Internal Stakeholders

2012 ◽  
Vol 2 (4) ◽  
pp. 77 ◽  
Author(s):  
Nadeem Iqbal ◽  
Naveed Ahmad ◽  
Muhammad Sheeraz ◽  
Noman Ahmad Bashir
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Image ◽  
Attitudes And Behaviors ◽  
And Behaviors ◽  
Job Attitude ◽  
And Performance ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility (CSR) has grown rapidly during last decade. Trend is showing that there is a significant increase of society’s overall concern about sustainable development with the aid of corporate social responsibility. The concept of sustainable development is gaining importance not only in scientific literature but also in board of governors room (BOG) of firms.   Past researches have  investigated the impact of CSR on employees but have been mostly focused on the analysis of the ‘external’ impact of CSR, considering the likely influence of CSR on prospective (rather than actual) employees, via mechanisms such as corporate image or corporate reputation (Blackhaus Stone and Heiner, 2002; Turban & Greening, 1997). The results of this study show that CSR has a significant effect on employees work attitudes and behaviors. CSR may possibly improve employees' attitudes and behaviors, contribute to corporations' achievement, and achieve a win-win state of affairs. Therefore, corporations should attach importance to CSR practice so as to benefit employees.   Keywords: Sustainability, Corporate Social Responsibility, Employees, Job Attitude, Job Performance 

scholarly journals Cadangan Mewujudkan Logo Pengiktirafan Zakat Perniagaan: Kajian Terhadap Usahawan Muslim di Selangor

2018 ◽  
Vol 10 (1) ◽  
pp. 16-36
Author(s):  
Faezy Adenan ◽  
Siti Amirah Abd Rahghni ◽  
Hairunnizam Wahid ◽  
Sanep Ahmad
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Potential Distribution ◽  
Corporate Image ◽  
The Public ◽  
Several Variables ◽  
Csr Image ◽  
Product Marketing ◽  
Corporate Social ◽  
The Impact

Abstract The awareness of paying zakat among Muslim entrepreneurs in Selangor is still low. In fact, the study found that the contribution of business zakat collection is still low compared to the payment of income zakat in Selangor. This phenomenon will actually reduce the space and potential distribution of zakat by Selangor Zakat Board (LZS) that can be more comprehensive and fair. The question is whether this issue can be resolved by the LZS by introducing a form of obedience paying business zakat awards in the form of a specific logo? Of course, the award of this logo is as recognition to the organizations that adhere consistently paying business zakat and has carried out corporate social responsibility (CSR). The logo is actually a form of good corporate image to an organization that is likely to be a form of product marketing medium to the public and will ultimately benefit the economy. Therefore, this study aims to measure the impact of the introduction of this logo to the entrepreneurs’ possibilities to pay business zakat. The study also tested several variables that affect the adherence of paying business zakat including the attitude of entrepreneurs, corporate image, as well as a factor of economic profitability. The study interviewed 210 Muslim entrepreneur respondents in Klang and Petaling, Selangor. A model of compliance payment of zakat was built by inserting variable paying zakat compliance logo. The study found that the awareness of paying business zakat is still low, but if the introduction of a compliance logo to pay business zakat was introduced by LZS, there is a possibility that the corporate zakat payment will increase. The study found that the proposals to create this logo have reacted positively and significantly correlated with the formation of the identity and CSR image of an organization or company. Some implications are also being discussed in this study. Keywords: Muslim entrepreneur, Recognition logo of paying business zakat, Corporate Social Responsibility (CSR). Abstrak Kesedaran membayar zakat perniagaan dalam kalangan usahawan Muslim di Selangor masih lagi rendah. Malah kajian ini mendapati sumbangan kutipan zakat perniagaan juga masih lagi rendah berbanding pembayaran zakat pendapatan di Selangor. Fenomena ini sebenarnya akan mengurangkan ruang dan potensi pengagihan zakat oleh Lembaga Zakat Selangor (LZS) yang lebih menyeluruh dan adil. Persoalannya adakah isu ini dapat diatasi oleh pihak LZS dengan memperkenalkan satu bentuk anugerah kepatuhan membayar zakat perniagaan dalam bentuk logo tertentu. Sudah pastilah penganugerahan logo ini sebagai satu pengiktirafan kepada organisasi yang patuh membayar zakat perniagaan secara konsisten dan telah menjalankan tanggungjawab sosial syarikat (CSR). Logo ini sebenarnya merupakan satu bentuk imej korporat yang baik kepada sesebuah organisasi yang berkemungkinan menjadi satu bentuk medium pemasaran produk kepada masyarakat dan akhirnya akan mendapat keuntungan ekonomi. Justeru kajian ini bertujuan untuk mengukur kesan cadangan pengenalan logo ini terhadap kemungkinan usahawan tersebut membayar zakat perniagaan. Kajian ini juga turut menguji beberapa pemboleh ubah yang lain yang mempengaruhi kepatuhan membayar zakat perniagaan termasuklah faktor sikap usahawan, imej korporat, serta faktor untung ekonomi. Kajian menemu bual seramai 210 responden usahawan Muslim di daerah Klang dan daerah Petaling, Selangor. Satu model kepatuhan pembayaran zakat perniagaan dibina dengan memasukkan pemboleh ubah logo kepatuhan membayar zakat. Hasil kajian mendapati kesedaran membayar zakat perniagaan masih lagi rendah namun sekiranya pengenalan logo kepatuhan membayar zakat ini diperkenalkan oleh LZS, kajian mendapati kemungkinan berlaku peningkatan dalam pembayaran zakat korporat. Kajian mendapati cadangan-cadangan mewujudkan logo ini mendapati reaksi yang positif dan mempunyai hubungan yang signifikan dengan pembentukan identiti serta imej CSR sesebuah organisasi atau syarikat. Beberapa implikasi kajian turut dibincangkan dalam kajian ini. Kata kunci: Usahawan Muslim, Logo Pengiktirafan Membayar Zakat Perniagaan, CSR

Sign in / Sign up

Export Citation Format

Share Document