How are service employees' perceptions of corporate social responsibility related to their performance? Prosocial motivation and emotional labor as underlying mechanisms

2020 ◽  
Vol 27 (6) ◽  
pp. 2867-2878
Author(s):  
Inyong Shin ◽  
Won‐Moo Hur
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emotional Labor ◽  
Service Employees ◽  
Prosocial Motivation ◽  
Underlying Mechanisms ◽  
Corporate Social

scholarly journals The Performance Implication of Corporate Social Responsibility: The Moderating Role of Employee’s Prosocial Motivation

2021 ◽  
Vol 18 (6) ◽  
pp. 3128
Author(s):  
Min-Jik Kim ◽  
Byung-Jik Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Organizational Commitment ◽  
Social Responsibility ◽  
Organizational Performance ◽  
Future Research ◽  
Prosocial Motivation ◽  
Moderated Mediation Model ◽  
Micro Level ◽  
Corporate Social ◽  
The Relationship

Although there has been extensive research on the corporate social responsibility (CSR)–performance link, full understanding is still elusive. A possible reason for this is the limited understanding of the underlying processes that affect the relationship. Grounded in institutional theory, which emphasizes the importance of micro-level intermediating processes (e.g., employees’ perceptions and attitudes) to explain a macro-level association (i.e., CSR to organizational performance), we built a moderated mediation model where: (i) organization commitment mediated the influence of CSR on organizational performance, and (ii) an employee’s prosocial motivation moderated the relationship between CSR and organizational commitment. Using three-wave time-lagged survey data obtained from 302 Korean workers, we found that organizational commitment is an important micro-level process in the CSR–performance link, and that the level of an employee’s prosocial motivation can positively moderate that link. We discuss theoretical and practical implications, along with limitations and future research directions.

Impact of Corporate Social Responsibility on Consumer Trust

2008 ◽  
Vol 23 (4) ◽  
pp. 7-34 ◽  
Author(s):  
Valérie Swaen ◽  
Ruben C. Chumpitaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Questionnaire Survey ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Consumer Trust ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.

Corporate Social Responsibility, Perceived External Prestige, and Emotional Labor - A Sequential Media

2020 ◽  
Vol 2020 (1) ◽  
pp. 20613
Author(s):  
Farooq Anwar ◽  
Muahmmad Amir Shafiq Khan ◽  
Muhammad Usman ◽  
Muhammad Umer Azeem ◽  
Arqam Javed Kayani
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emotional Labor ◽  
Perceived External Prestige ◽  
Corporate Social

scholarly journals Corporate Social Responsibility and the Reciprocity Between Employee Perception, Perceived External Prestige, and Employees’ Emotional Labor

2021 ◽  
Vol Volume 14 ◽  
pp. 61-75
Author(s):  
Muhammad Aamir Shafique Khan ◽  
Jianguo Du ◽  
Farooq Anwar ◽  
Hira Salah ud Din Khan ◽  
Fakhar Shahzad ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emotional Labor ◽  
Employee Perception ◽  
Perceived External Prestige ◽  
Corporate Social

scholarly journals The Impact of Perceived Corporate Social Responsibility on Frontline Employee’s Emotional Labor Strategies

2019 ◽  
Vol 11 (6) ◽  
pp. 1780 ◽  
Author(s):  
Seonggoo Ji ◽  
Ihsan Jan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emotional Labor ◽  
Online Survey ◽  
Equation Modeling ◽  
Frontline Employees ◽  
Surface Acting ◽  
Deep Acting ◽  
Corporate Social ◽  
The Impact

This study explores the relationship between corporate social responsibility and emotional labor strategies of frontline employees. In particular, the research focuses on the impact of perceived motives of corporate social responsibility on the cynicism, authenticity, and subsequently, the effect of cynicism and authenticity on surface acting and deep acting of frontline employees. Based on the online survey of 258 frontline employees in South Korea and structural equation modeling of the data, the findings show that the selfish motives of corporate social responsibility (CSR) increase cynicism whereas the altruistic motives of corporate social responsibility increase authenticity and decrease cynicism of frontline employees. In addition, this study reveals that CSR-cynicism leads to surface acting and reduces deep acting whereas CSR-authenticity increases deep acting and does not significantly affect surface acting of frontline employees.

scholarly journals Corporate Social Responsibility and Employees’ Affective Commitment: A Moderated Mediation Study

2020 ◽  
Vol 12 (14) ◽  
pp. 5833 ◽  
Author(s):  
Khadija Bouraoui ◽  
Sonia Bensemmane ◽  
Marc Ohana
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Affective Commitment ◽  
Moderated Mediation ◽  
Need To Belong ◽  
Moderated Mediation Model ◽  
Underlying Mechanisms ◽  
Person Organization Fit ◽  
Corporate Social ◽  
The Relationship

Corporate Social Responsibility (CSR) has mainly been studied at a macro level through its impact on the financial performance of the company. However, individuals’ perceptions of CSR influence various attitudes and behaviors at work, including employees’ affective commitment. Whereas the relationship between perceptions of CSR and employees’ affective commitment has already been shown in the literature, less is known about its underlying mechanisms. This research seeks to specifically explain this relationship in order to understand how perceptions of CSR influence individuals’ affective commitment at work. We present two studies (Study 1, N = 181; Study 2, N = 145) to test a theoretical model that introduces person-organization fit (PO fit) as a mediator of this relationship and the need to belong as a moderator of the relationship between CSR and PO fit. The results of the moderated mediation model (using PLS-SEM) are developed and a discussion is provided.

The influence of corporate social responsibility on employee satisfaction

2016 ◽  
Vol 54 (9) ◽  
pp. 2325-2339 ◽  
Author(s):  
Simone R. Barakat ◽  
Giuliana Isabella ◽  
João Maurício Gama Boaventura ◽  
José Afonso Mazzon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Employee Satisfaction ◽  
Organizational Outcomes ◽  
The Body ◽  
Organizational Image ◽  
Content Type ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

Purpose The purpose of this paper is to examine the association between corporate social responsibility (CSR) and employee satisfaction. The study proposes and empirically tests two hypotheses: that CSR is positively associated with employee satisfaction, and that organizational image mediates the relationship between CSR and employee satisfaction. Design/methodology/approach The hypotheses were tested through regression analyses, using data from 85,167 questionnaires completed by employees at 381 Brazilian companies, as well as data pertaining to the “breadth” of CSR engagement of those same companies. Findings The results of this study provide evidence that CSR-oriented actions undertaken by companies will lead to a better organizational image, and this, in turn, will lead to greater employee satisfaction. Practical implications Because employee behaviour influences organizational outcomes and higher job satisfaction may lead to greater employee commitment to organizational goals and values, understanding the impact of CSR on employee satisfaction is relevant to corporate performance. Originality/value The study contributes to the body of empirical research on CSR by investigating the underlying mechanisms linking CSR with employee behaviour. Scholars in the area of CSR regularly explore the outcomes and impacts of CSR actions on internal and external stakeholders. However, the impacts of CSR for a critical group of stakeholders – namely, employees – and its underlying mechanisms are understudied in the CSR literature.

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