How Corporate Social Responsibility Helps MNEs to Improve their Reputation. The Moderating Effects of Geographical Diversification and Operating in Developing Regions

2017 ◽  
Vol 25 (4) ◽  
pp. 355-372 ◽  
Author(s):  
Javier Aguilera-Caracuel ◽  
Jaime Guerrero-Villegas
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Moderating Effects ◽  
Developing Regions ◽  
Corporate Social ◽  
Geographical Diversification

scholarly journals Corporate Social Responsibility and Firm Value: The Moderating Effects of Financial Flexibility and R&D Investment

2020 ◽  
Vol 12 (20) ◽  
pp. 8452
Author(s):  
Zhaoyang Guo ◽  
Siyu Hou ◽  
Qingchang Li
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Value ◽  
Idiosyncratic Risk ◽  
Tobin’S Q ◽  
Moderating Effects ◽  
Tobin's Q ◽  
Financial Flexibility ◽  
Corporate Social ◽  
D Investment

Despite the significance of corporate social responsibility (CSR), there remains an extensive debate regarding its implications for firm value. This study examines the moderating effects of financial flexibility and R&D investment on CSR and firm value. Using multiple archival data of 2311 companies from 2010 to 2016, our study finds that CSR is a “double-edged sword” for firm value; specifically, CSR significantly increases systematic risk but reduces firms’ idiosyncratic risk as well as the Tobin’s q. Besides, the results indicate that financial flexibility and R&D investment significantly reduce the negative correlation between CSR and Tobin’s q, the difference between the two being that financial flexibility can reduce the positive relationship between CSR and system risk, while R&D spending can reduce the negative relationship between CSR and idiosyncratic risk. By adding new aspects to the discussion about how CSR affects firm value, the results speak to both theorists and practitioners.

scholarly journals Truly Sustainability or Hypocrisy: The Effects of Corporate Sustainable Orientation on Consumers’ Quality Perception and Trust Based on Evidence from China

2020 ◽  
Vol 12 (7) ◽  
pp. 2735 ◽  
Author(s):  
Xiaobei Liang ◽  
Xiaojuan Hu ◽  
Hu Meng
Keyword(s):  
Corporate Social Responsibility ◽  
Consumer Behavior ◽  
Social Responsibility ◽  
Moral Responsibility ◽  
Corporate Sustainability ◽  
Direct Effects ◽  
Moderating Effects ◽  
Quality Perception ◽  
Corporate Social ◽  
The Relationship

Sustainable initiatives have been widely fulfilled by corporations, which can acquire better reputations by performing environmental, social, and economic responsibilities. However, if a corporation’s propaganda about sustainable orientation is contrary to the actual action, or even does not have a clear orientation, then it may also fall into the reputation of hypocrisy. In this study, from the perspective of consumer behavior and based on the moral responsibility theory of corporate sustainability, we identify six types of sustainable corporations by their orientations toward sustainability, including value, goals, and structure. We empirically examine their direct effects on consumers’ sustainable quality perception and trust, as well as the moderating effects of corporate social responsibility associations and consumer–corporation identity. Data are collected in China; 203 adults participated in the survey. The results reveal that the types of sustainable goals and structure have a significant effect on consumers’ sustainable quality perception and trust. Furthermore, consumers’ perception is also positively associated with their trust in a corporation. Moreover, the consumer–corporation identity negatively moderates the relationship between perception and trust. These findings also bring theoretical and practical insights for governments and corporations.

The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks

2017 ◽  
Vol 42 (7) ◽  
pp. 1130-1151 ◽  
Author(s):  
Jee-Won Kang ◽  
Young Namkung
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Restaurant Industry ◽  
Moderating Effects ◽  
Ethical Consumerism ◽  
Managerial Implications ◽  
Corporate Social ◽  
High Degree

This study investigates the effects of customers’ perceptions of multidimensional corporate social responsibility (philanthropic, ethical, legal, and economic) on brand equity in the restaurant industry, specifically by examining the case of Starbucks in Korea. Furthermore, this study examines whether consumers with a high degree of ethical consumerism form more positive brand equity perceptions of restaurants than other consumers do. The results showed that ethical, legal, and economic aspects of corporate social responsibility had a significant influence on consumers’ perceptions of brand equity, while philanthropic corporate social responsibility did not. The analysis of moderating effects showed that consumers with high levels of ethical consumerism exhibit stronger relationships between economic corporate social responsibility and restaurants’ positive brand equity. Theoretical and managerial implications are discussed.

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