We may discover the basis for a humanistic rhetoric of technical writing by examining managerial theories of human behavior. Complaints about the deficiencies of writers and their work correspond remarkably to complaints about the deficiencies of employees and their work. And both sets of complaints may actually be related to the traditional Theory X of human behavior, held by managers and teachers of writing. An alternative managerial theory proposed by Douglas McGregor, Theory Y, suggests ways to encourage an individual's initiative and to satisfy the organization's goals simultaneously. Since technical writing weds the worlds of writing and working, this managerial theory can provide a sound basis for a rhetorical theory that encourages a writer's initiative and satisfies the goals of writing simultaneously. The letter of application for employment illustrates how Theory Y works.
Tracing the Water–Energy–Food Nexus: Description, Theory and Practice