The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

2015 ◽  
Vol 14 (3) ◽  
pp. 208-218 ◽  
Author(s):  
Kuan-Ju Chen ◽  
Jooyoung Kim ◽  
Jhih-Syuan Lin
Keyword(s):  
Attitude Formation ◽  
Consumer Attitude

scholarly journals A Study on the Mechanism of Social Robot Attitude Formation through Consumer Gaze Analysis: Focusing on the Robot Face

2022 ◽  
Vol 132 ◽  
pp. 01017
Author(s):  
Sangjip Ha ◽  
Eun-ju Yi ◽  
In-jin Yoo ◽  
Do-Hyung Park
Keyword(s):  
Eye Tracking ◽  
Social Robots ◽  
Social Robot ◽  
Attitude Formation ◽  
Consumer Attitude ◽  
Robot Design ◽  
Gaze Tracking ◽  
The Gaze ◽  
Consumer Beliefs ◽  
The Social

This study intends to utilize eye tracking for the appearance of a robot, which is one of the trends in social robot design research. We suggest a research model with the entire stage from the consumer gaze response to the perceived consumer beliefs and further their attitudes toward social robots. Specifically, the eye tracking indicators used in this study are Fixation, First Visit, Total Viewed Stay Time, and Number of Revisits. Also, Areas of Interest are selected to the face, eyes, lips, and full-body of a social robot. In the first relationship, we check which element of the social robot design the consumer’s gaze stays on, and how the gaze on each element affects consumer beliefs. The consumer beliefs are considered as the social robot’s emotional expression, humanness, and facial prominence. Second, we explore whether the formation of consumer attitudes is possible through two major channels. One is the path that the consumer beliefs formed through the gaze influence their attitude, and the other is the path that the consumer gaze response directly influences the attitude. This study made a theoretical contribution in that it finally analysed the path of consumer attitude formation from various angles by linking the gaze tracking reaction and consumer perception. In addition, it is expected to make practical contributions in the suggestion of specific design insights that can be used as a reference for designing social robots.

Changes in the influence of affect and cognition over time on consumer attitude formation toward nanotechnology: A longitudinal survey study

2016 ◽  
Vol 27 (2) ◽  
pp. 168-184 ◽  
Author(s):  
Roxanne I. van Giesen ◽  
Arnout R.H. Fischer ◽  
Hans C.M. van Trijp
Keyword(s):  
Public Opinion ◽  
Knowledge Structure ◽  
Consumer Attitudes ◽  
Longitudinal Survey ◽  
Attitude Formation ◽  
Consumer Acceptance ◽  
Survey Study ◽  
Consumer Attitude ◽  
Affect And Cognition ◽  
Over Time

Insights into how consumer attitudes toward nanotechnology are formed and develop are crucial for understanding and anticipating possible barriers in consumer acceptance of nanotechnology applications. In this study, the influence of affect and cognition on overall opinion is investigated longitudinally for emerging nanotechnologies, and compared with conventional technologies. Overall, in attitude formation toward nanotechnology applications, people rely relatively more on affect than cognition. Over time, reliance on affect decreases whereas reliance on cognition increases for nanotechnology. This suggests that over time nanotechnology applications have become somewhat more integrated within people’s already existing knowledge structure. However, for conventional technologies the influence of affect and cognition on overall attitude remains stable over time. The current study shows that it is essential to address both affective and cognitive aspects of public opinion of nanotechnology.

Building and Changing Consumer Attitude

2015 ◽  
pp. 107-132
Keyword(s):  
Competitive Advantage ◽  
Consumer Preferences ◽  
Marketing Strategies ◽  
Consumer Perceptions ◽  
Attitude Formation ◽  
Consumer Attitude ◽  
Consumption Culture ◽  
Complex Process

Developing consumer attitude is a prolonged and complex process. Consumers build perceptions on products, services, and marketing policies of companies by considering the extent of competitive advantage being offered. Consumer attitude is built when the consumer perceptions stay for sustainable period and are endorsed by their peers in an interactive manner. This chapter discusses various strategies for emerging companies to develop positive consumer attitude for their products and services in reference to consumption culture, shopping trends, varying consumer preferences, and shopping ambiance. The process of consumer attitude formation is delineated in the chapter and discussions argue about building customer-centric marketing strategies for the companies to develop a win-win marketing platform.

scholarly journals Analyzing The Determinants Of Attitude, Behavior, And Satisfaction On Imported Products: Implications For The Growing Food And Beverage Industry

2017 ◽  
Vol 10 (1) ◽  
pp. 13-30
Author(s):  
Alexander James McSporran ◽  
Yoon C. Cho
Keyword(s):  
Attitude Formation ◽  
Family Influence ◽  
Specific Reference ◽  
Consumer Attitude ◽  
Theoretical Frameworks ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Formation Behavior ◽  
Willingness To Purchase

The aims of this study are to determine the influences of attitude formation, behavior, and satisfaction, with specific reference to the products of the food and beverage industry of Southeast Asia. This study employs the theoretical frameworks of the Theory of Planned Behavior and others to understand the psychological processes that take place between forming beliefs and actual consumption. The key findings reveal that consumers are influenced by both the traditional food attributes such as quality, price, and availability, while also extraneously influenced both by perceived family influence and perceived societal influence in their attitude formation. These factors, through the proposed model of study, were also statistically proven to influence behavioral intention of the sample group through willingness to purchase. In addition, satisfaction with prior purchase was also shown to be a determinant of consumer attitude, while the determinants of expected satisfaction were inconclusive. The results of the modelling and analyses of this study indicate the necessity for the concurrent development of innovative marketing strategies and quality improvements in the industry as it follows its projected growth course and outward expansion.

An Evolutionary Based Theory Of Attitudes: New Insights Into Marketplace Behavior

2011 ◽  
Vol 5 (4) ◽  
pp. 72 ◽  
Author(s):  
Robert F. Lusch ◽  
Jack A. Lesser
Keyword(s):  
Attitude Formation ◽  
Consumer Attitude ◽  
Behavioral Models ◽  
Evolutionary Theories ◽  
Attitude Theory ◽  
Theories Of Evolution

Theories of evolution appear to contribute to an understanding of marketing phenomena, particularly consumer attitude formation. An assumption which underlies evolutionary theories, and is not predicted by other mainstream attitude theories, is examined, tested and found to be supported. The implications of evolutionary theories on attitude theory, behavioral models used in marketing, and the management of the firm, are discussed.

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