Direct or indirect comparative ads: The moderating role of information processing modes
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Keyword(s):
2006 ◽
Vol 36
(8)
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pp. 705-722
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Keyword(s):
2016 ◽
Vol 8
(3)
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pp. 16-35
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2006 ◽
Vol 17
(1)
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pp. 1-15
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2008 ◽
Vol 4
(3/4)
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pp. 406
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