scholarly journals Supplier Development Practices for Sustainability: A Multi‐Stakeholder Perspective

2017 ◽  
Vol 27 (1) ◽  
pp. 100-116 ◽  
Author(s):  
Lingxuan Liu ◽  
Min Zhang ◽  
Linda C. Hendry ◽  
Maoliang Bu ◽  
Shi Wang
Keyword(s):  
Supplier Development ◽  
Stakeholder Perspective ◽  
Multi Stakeholder

Artificial intelligence and mass personalization of communication content—An ethical and literacy perspective

2021 ◽  
pp. 146144482110227
Author(s):  
Erik Hermann
Keyword(s):  
Artificial Intelligence ◽  
Conceptual Analysis ◽  
Need Satisfaction ◽  
Ethical Challenges ◽  
Social Good ◽  
Communication Content ◽  
Basic Understanding ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
Mass Personalization

Artificial intelligence (AI) is (re)shaping communication and contributes to (commercial and informational) need satisfaction by means of mass personalization. However, the substantial personalization and targeting opportunities do not come without ethical challenges. Following an AI-for-social-good perspective, the authors systematically scrutinize the ethical challenges of deploying AI for mass personalization of communication content from a multi-stakeholder perspective. The conceptual analysis reveals interdependencies and tensions between ethical principles, which advocate the need of a basic understanding of AI inputs, functioning, agency, and outcomes. By this form of AI literacy, individuals could be empowered to interact with and treat mass-personalized content in a way that promotes individual and social good while preventing harm.

scholarly journals Mega-events brand meaning co-creation: the Olympic case

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nathalia Christiani Tjandra ◽  
Ivana Rihova ◽  
Sarah Snell ◽  
Claire S. Den Hertog ◽  
Eleni Theodoraki
Keyword(s):  
Qualitative Methodology ◽  
Brand Identity ◽  
Structured Interviews ◽  
Historical Sources ◽  
Content Type ◽  
Brand Meaning ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
Mega Event ◽  
Purposive Sample

Purpose This paper aims to explore a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, to understand how the brand manager may integrate such co-created meanings in a negotiated brand identity. Design/methodology/approach Using a qualitative methodology, the paper provides a tentative framework of co-created Olympic brand meanings by exploring the narratives of stakeholders’ brand experiences of the brand. Sixteen semi-structured interviews with a purposive sample of Olympic stakeholders were conducted and analysed to identify key meanings associated with the Olympic brand. Findings Through their transformational and social experiences of the Olympic brand, stakeholders co-create brand meanings based on Olympic values of excellence, friendship and respect. However, at the same time, they offer their own interpretations and narratives related to competing meanings of spectacle, exclusion and deceit. Alternative brand touchpoints were identified, including blogs; fan and sports community forums; educational and academic sources; and historical sources and literature. Practical implications The brand manager must become a brand negotiator, facilitating multi-stakeholder co-creation experiences on a variety of online and offline engagement platforms, and exploring how alternative brand touchpoints can be used to access co-created brand meanings. Originality/value The study contributes to tourism branding literature by providing exploratory evidence of how brand meanings are co-created in the relatively under-researched multi-stakeholder sports mega-event context.

Pushing the Right Buttons?

2013 ◽  
Vol 4 (3) ◽  
pp. 16-37 ◽  
Author(s):  
Anthony Lewis ◽  
Brychan Thomas ◽  
Gwenllian Marged Sanders
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Human Resources Management ◽  
Secondary Data ◽  
Recruitment Strategy ◽  
Resources Management ◽  
Professional Perspective ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
The Right

This paper explores effects and issues associated with Social Media and Recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting appropriate employees for enterprises from a multi stakeholder perspective. Human Resources Management professionals have been using different methods of Social Media in their recruitment strategies with varying degrees of success. By examining social media and its effect this can support the development of a more effective Human Resources Recruitment strategy. Additionally increased communication channels might enable the development of a more positive internal enterprise culture. The research was conducted using both primary and secondary data. Professionals, recruiters and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This paper provides a framework that can be used by enterprises in order to create their own Social Media recruitment cycle.

The roles of business partners in corporate brand image co-creation

2018 ◽  
Vol 27 (1) ◽  
pp. 29-40 ◽  
Author(s):  
Minna Törmälä ◽  
Saila Saraniemi
Keyword(s):  
Role Theory ◽  
Brand Image ◽  
Primary Source ◽  
Corporate Brand ◽  
Content Type ◽  
Image Construction ◽  
Business Partners ◽  
Stakeholder Perspective ◽  
Partner Relationships ◽  
Multi Stakeholder

Purpose This study aims to examine the roles of business partners in co-creating a corporate brand image. Design/methodology/approach The study adopts different business partners’ perspectives to analyse corporate brand co-creative actions through a case study within a business-to-business company (B2B SME) context. Interviews with the case company’s manager and key business partners were used as the primary source of empirical data. Findings The study suggests a typology of seven roles which business partners adopt in corporate brand image co-creation: co-innovator, co-marketer, brand specialist, knowledge provider, referee, intermediary and advocate. The study also highlights the management of co-creative relationships in corporate brand image co-creation in the context of business partners. Practical implications This study increases the understanding of the complexities and dynamics related to corporate brand image construction and helps managers size the potential of business partner relationships in corporate branding and manage co-creative brand partner relationships. Originality/value The roles are examined by applying a conceptual framework built by combining branding research in a novel way with the role theory. The study also provides a multi-stakeholder perspective to brand co-creation.

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