Sex in Advertising : Do Women Care Anymore ?

2014 ◽  
Vol 0023 (3) ◽  
pp. 017-034 ◽  
Author(s):  
Paul Edwin Ketelaar ◽  
Doeschka Anschutz ◽  
Suzanne van Hemmen
Keyword(s):  
Sex In Advertising

Sex-Oriented Advertising and its Impact on Attitude of Teenagers: Application of Behaviuoral Intention Model across Product Categories

2005 ◽  
Vol 9 (4) ◽  
pp. 15-26 ◽  
Author(s):  
Tapan K. Panda
Keyword(s):  
Product Category ◽  
Behavioural Intention ◽  
Commercial Product ◽  
The Public ◽  
Mature Adults ◽  
Product Categories ◽  
Adult Programs ◽  
Consumer Data ◽  
Family Setting ◽  
Sex In Advertising

Use of Sex in advertising continues despite the public outcry against it. Exposing mature adults to sex based advertising often invites lesser criticism compared to advertising that targets teenagers. Its use in advertising is no more confined to adult programs on television or adult literature; its consequences are far reaching in the context of exposure through mass media. Although some level of sex content might help in selling, the real questions are: how much sex content is appropriate; when is the use of such content appropriate, and for which target audience. The present research aims to explore some of these questions through consumer data in which teenagers are shown a series of print and television advertisements with different degree of sex content for different product categories. This paper attempts to find out the effectiveness of sex based advertising on the overall attitude and behavioural intention of respondents by application of Fishbien Behavioural Intention Model. The paper tries to find out the relationship between the use of sex content in advertisements for commercial and non-commercial product category at different levels of depiction and behavioural intention towards product categories. The results show that the respondents find sex-content based advertisement to be in bad taste in the context of family setting and there is a relatively moderating effect on the behavioural intention of consumers upon exposure to commercial product advertisements.

scholarly journals Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus?

2011 ◽  
Vol 3 (1) ◽  
pp. 54-57 ◽  
Author(s):  
Darren W. Dahl ◽  
Kathleen D. Vohs ◽  
Jaideep Sengupta
Keyword(s):  
Ongoing Controversy ◽  
Sex In Advertising

Abstract An ongoing controversy concerns sex in advertising: does “sex sell”? Acadmics, in large part, have concluded that it doesn’t, but marketing practitioners continue to use sex appeals, suggesting they do work. The authors of this research flashlight (page 54) reveal that both sides are partly right and partly wrong. They took advantage of a technique that allowed them to tap into consumers’ “gut” reactions to advertisements, and in doing so found clear differences in who did and did not like sex appeals.

Roundtable on Sex in Advertising: Part II

2019 ◽  
Vol 20 (1) ◽  
Author(s):  
Debra Bass ◽  
Carolyn Bronstein ◽  
Jean Kilbourne ◽  
Jacqueline Lambíase ◽  
David Mechlin ◽  
...  
Keyword(s):  
Sex In Advertising

The Control of “Sex in Advertising” in France

2011 ◽  
Vol 30 (2) ◽  
pp. 220-225 ◽  
Author(s):  
Jean J. Boddewyn ◽  
Esther Loubradou
Keyword(s):  
Sex In Advertising

Women's Responses to Sex in Advertising

2005 ◽  
Vol 11 (2-3) ◽  
pp. 143-153 ◽  
Author(s):  
Tom Reichert ◽  
Ignatius Fosu
Keyword(s):  
Sex In Advertising
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