The Impact of Consumer Animosity on Country-of-Origin Effect: Evidence from the Political Event of Chinese Opposing Japan’s UN Bid

2012 ◽  
Vol 21 (4) ◽  
pp. 219-227 ◽  
Author(s):  
Juan (Gloria) Meng ◽  
Yan Meng ◽  
Matthew Tingchi Liu
Keyword(s):  
Country Of Origin ◽  
The Political ◽  
Political Event ◽  
Consumer Animosity ◽  
The Impact ◽  
Origin Effect

Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tianfu Wang ◽  
Yam B. Limbu ◽  
Xing Fang
Keyword(s):  
Social Media ◽  
Country Of Origin ◽  
Least Square ◽  
Activity Data ◽  
Content Type ◽  
Global Brands ◽  
Brand Engagement ◽  
Consumer Animosity ◽  
Negative Impacts ◽  
The Impact

PurposeThe coronavirus disease (COVID-19) pandemic unprecedentedly shocks the market. Little is known about the impact of COVID-19 on brand engagement across country-of-origin (COO) and country-of-market (COM). To address the gap, this study examines how the spread of the COVID-19 affects consumer brand engagement on social media for global brands through the mechanisms of the COO and consumer animosity.Design/methodology/approachThe authors collect consumer engagement activity data from Facebook for eight global smartphone brands and match it with the COVID-19 statistics. Ordinary least square (OLS) models are used to estimate the impact on global brands brought by the spread of the COVID-19.FindingsThe results show that consumer brand engagement decreases for all brands in a COM as the number of confirmed COVID-19 new cases increases in the COM. Consumer brand engagement decreases for a brand across all COM as the number of confirmed COVID-19 new cases increases in the brand’s COO. If a brand’s COO is imputed for the pandemic, its consumer brand engagement will receive additional negative impacts across all COM.Originality/valueThis study enriches the COO literature by showing how the spread of a pandemic affects consumer brand engagement via COO and discovers the moderating role of consumer animosity.

The impact of national stereotypes on the country of origin effect

2008 ◽  
Vol 25 (1) ◽  
pp. 54-74 ◽  
Author(s):  
Michael Chattalas ◽  
Thomas Kramer ◽  
Hirokazu Takada
Keyword(s):  
Country Of Origin ◽  
The Impact ◽  
National Stereotypes ◽  
Origin Effect

Polarizing influence of power distance on country of origin effect

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaoyu Wang ◽  
Chenhong Ding
Keyword(s):  
Design Methodology ◽  
Power Distance ◽  
Country Of Origin ◽  
Moderating Effect ◽  
Content Type ◽  
The Impact ◽  
Origin Effect

PurposeCountry of origin (COO) effect refers to the influence of COO on consumers' perception and evaluation of a product. This research explores the impact of consumers' power distance on COO effect.Design/methodology/approachWe conducted two experiments to test the relevant hypotheses.FindingsThe results indicate that power distance has a polarizing influence on COO effect. That means, for products from countries with good images, the higher the consumers' power distance, the better their evaluation of the products; while for products from countries with poor images, the higher the power distance, the worse their evaluation of the products. The research also finds the moderating effect of consumers' competence–related country-related affect (CRA). When holding positive competence–related CRA, for products from countries with good images, the higher the consumers' power distance, the better their evaluation of the products; for products from countries with poor images, consumers' power distance has no effect. When having negative competence–related CRA, for products from countries with poor images, the higher the consumers' power distance, the worse their evaluation of the products; for products from countries with good images, power distance has no effect.Originality/valueThis study finds that depending on the perception of COO image, power distance not only improves the evaluation of products but also lows such evaluation, reflecting a two-way polarizing feature.

Country-of-Origin Effect and Consumer Ethnocentrism

2019 ◽  
pp. 53-75
Author(s):  
Andreea I. Bujac ◽  
Lartey G. Lawson
Keyword(s):  
Eastern Europe ◽  
Urban Population ◽  
Country Of Origin ◽  
Demographic Characteristics ◽  
Purchase Behavior ◽  
Large Cities ◽  
Consumer Ethnocentrism ◽  
Brand Perception ◽  
The Impact ◽  
Origin Effect

This chapter examines the impact of consumer ethnocentrism and country of origin of a low involvement product on consumer brand perception and purchase behavior in a transitional market setting of Central and Eastern Europe. Data were collected from 317 respondents from an urban population in three large cities in Romania. The results show that country of origin has a significant impact on the consumers' perception of the Danish beer brand Tuborg. The results show statistically significant associations between consumer ethnocentrism taxation and buying Romanian products as well as between demographic characteristics and brand perception.

The Impact of Customer Education on the Perception of Made in Italy Products in the Agri-Food Sector

2021 ◽  
Vol 10 (2) ◽  
pp. 35-52
Author(s):  
Anna Claudia Pellicelli ◽  
Claudia Franzé
Keyword(s):  
Country Of Origin ◽  
Food Sector ◽  
Foreign Markets ◽  
Customer Education ◽  
Food Experience ◽  
Conceptual Paper ◽  
The Impact ◽  
International Strategies ◽  
Origin Effect ◽  
Made In

While the global COVID-19 pandemic affected all the industries, the Italian agri-food sector positively performed over this period, supported by the exports, underlining the need for new international strategies to authentically engage consumers. This study aims to investigate the impact of customer education (CE) on the perceptions and evaluations of foreign consumers towards Made in Italy products as a part of the food experience in the agri-food sector. After a literature review, the paper illustrates the main topics of customer education, food experience and country-of-origin (COO) effect of Made in Italy. The purposes of the conceptual paper relate to the strategic use of country-of-origin effect by companies in order to promote products and services in foreign markets, and to the analysis of the impact of customer education within the food sector on the perception of Made in Italy products taking into account the new challenges of the current situation.

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