scholarly journals PENGARUH KUALITAS INFORMASI DAN PEMENUHAN KEBUTUHAN INFORMASI PADA YOUTUBE CHANNEL “GADGETIN” TERHADAP KEPUTUSAN PEMBELIAN GADGET

Scriptura ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 43-50
Author(s):  
Nurul Aini ◽  
Sendi Eka Nanda

This study aims to determine how much influence the quality of information and the fulfillment of information needs on Youtube channel gadget GadgetIn on purchasing decisions. This type of research uses descriptive quantitative method. Mechanical withdrawal sampling using purposive sampling technique. Uses and gratification theory is used as the theoretical foundation of this research. Methods of data collection using the questionnaire in the spread on 400 respondents who fit the criteria that researchers Youtube channel GadgetIn subscribers aged 20-25 years. Based on the research quality of information (X1) on purchasing decisions gadget (Y) has the effect of 18.1%, the results of research on meeting the needs of information on Youtube channel GadgetIn (X2) on purchasing decisions gadget (Y) has the effect of 26%, simultaneously the quality of information and the fulfillment of the Youtube channel GadgetIn information on purchasing decisions gadget has an influence 28.5%. The result of determination coefficient of 28.5%, which means fulfillment on Youtube channel information GadgetIn affected the quality of information, while the remaining 71.5% influenced by other factors.

2021 ◽  
Vol 1 (2) ◽  
pp. 37-42
Author(s):  
Esa Indra Mustika ◽  
Antoni Ludfi Arifin

This study aims to determine how trust and information quality influence online purchasing decisions for Shopee application users. This research is a quantitative study with trust, information quality, and purchase decisions as variables. The population of this research was employees of PT SRI Bogor, who had at least used the Shopee application once. The sample used in this study consisted of 90 respondents who were taken using the accidental sampling technique. Data collection was carried out using questionnaires, in which each respondent was given 25 statements. The data were then analyzed using regression analysis techniques, classical assumption tests, and hypothesis testing. The results of this study indicate that: (1) Trust has a positive effect on purchasing decisions with a value of 28%; (2) Quality of information has a positive effect on purchasing decisions with a value of 37.4%; (3) Trust and quality of information simultaneously influence purchasing decisions with a value of 43.4%, while the remaining 56.6% is influenced by other variables not examined.  


2021 ◽  
Vol 2 (3) ◽  
pp. 880-889
Author(s):  
Septa Diana Nabella

The main objective of this research is to analyze the influence of service quality, promotion and information quality on customer purchasing decisions at PT. Ng Tech Supplies. This research is causal research (cause-effect research) . The population and sample in this study were 164 regular customers during January 2019 to July 2019 period. The sampling technique that the researcher used in this study was the simple random sampling technique. So that the sample in this study was 116 respondents. The results showed that partially service quality and information quality variables had a significant effect on customer purchasing decisions at PT. Ng Tech Supplies. Meanwhile, promotion has no effect on customer purchasing decisions at PT. Ng Tech Supplies.


2021 ◽  
Vol 23 (1) ◽  
pp. 123-134
Author(s):  
Mohammad Abdilla ◽  
Imran Agus

This study aims to identify the behavior of online purchasing decisions by students during the Covid 19 pandemic at the Faculty of Economics and Business, Dharma Andalas University. The study population was 1,132 people and a sample of 296 people used the Slovin formula with the sampling technique using proportional sampling allocation. Data collection techniques using documentation studies, surveys and questionnaires obtained through field research. Data analysis was performed by multiple linear regression analysis. Before the data is analyzed, first the instrument test and classical assumption are tested. The research hypothesis was tested partially and simultaneously at the 5% significance level. The results showed that partially and simultaneously needs (X1), lifestyle (X2), ease to use (X3) and quality of information (X4) significantly influence purchasing decisions (Y),  ABSTRAK Penelitian ini  bertujuan untuk mengidentifikasi perilaku keputusan pembelian online olah mahasiswa saat pandemi covid 19  di Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas.  Populasi penelitian sebanyak 1.132 orang dan sampel 296 orang menggunakan rumus Slovin dengan teknik pengambilan sampel  secara alokasi proportional sampling. Teknik pengumpulan data menggunakan studi dokumentasi, survei  dan  angket yang diperoleh melalui field research. Analisa data dilakukan dengan analisis regresi linier berganda. Sebelum data dianalisis terlebih dahulu dilakukan uji  instrumen dan uji asumsi klasik. Hipotesis penelitian diuji secara parsial dan simultan pada tingkat signifikansi 5%. Hasil penelitian menunjukan bahwa kebutuhan (X1), gaya hidup (X2), kemudahan (X3) dan kualitas informasi (X4) berpengaruh secara signifikan terhadap keputusan pembelian (Y)    


2019 ◽  
Vol 27 (2) ◽  
pp. 119-133
Author(s):  
Putri Aprilia Isnaini ◽  
Ida Bagus Nyoman Udayana

This writing is done to determine the effect of information quality and service quality on attitudes in the use of application systems with the ease of use of the system as an intervining variable in online transportation services (gojek) in Yogyakarta. The sample in this study is customers who use online motorcycle transportation services in Yogyakarta. The sampling technique uses accidental sampling technique. Data collection is done by distributing online questionnaires through the Goegle form and distributed with social media such as WhatsApp and Instagram on a 1-4 scale to measure 4 indicators. The results of this study show 1) the quality of information affects the ease of use, 2) the quality of service affects the ease of use, 3) the quality of information influences attitudes in use, 4) the quality of services does not affect attitudes in use, and 5) ease of use attitude in use.


2021 ◽  
Vol 15 (01) ◽  
pp. 22-28
Author(s):  
Dwi Lolla Octavyan ◽  
Sofiani Sofiani

Indonesia as one of the largest coffee producing countries in the world has an important role in global trade, namely the specialty coffee trade. Specialty coffee is one of the leading commodities for coffee producing countries like Indonesia because of the taste of the coffee. The quality of the product itself has an understanding that the product offered by the seller has more selling value that must be owned by competitors' products, therefore the company is trying to focus on the quality of the product and compare it with the products offered by competing companies. This research is associative research using a quantitative approach. With the aim to analyze the effect of Coffee Beverage Product Quality on Buyer's Decisions at Point Coffee Pedurenan, South Jakarta, as well as find out which factors have a dominant influence on Buyer's Decisions at the Coffee Shop. The sample in this study amounted to 100 respondents who had visited Point Coffee by using the Probability Sampling method with the Simple Random Sampling technique. The data was collected using questtionnaires and distribute it directly to buyers at Point Coffee. The suggestion from this research is that the owner of Point Coffee can maintain the hygiene that has been applied by the workers, Increase again the Quality, Quantity, Variation, and Innovation of coffee beverage products in terms of flavor, to meet the buyer's decision. And Point Coffee is more innovative so that buyers don't get bored easily if they come again at Point Coffee. Keywords: Product Quality, Service Quality, Purchasing Decisions


2019 ◽  
Vol IV (I) ◽  
pp. 95-107
Author(s):  
Sajjad Ali ◽  
Muhammad Saqib Ilmas ◽  
Shajee Hassan

This study analyzes the impact of watching television sports channels on the promotion of sports activities among the students of the University of Sargodha. The aim of the study is to explore the impact of sports channels on students. Previous researches are used to set up the concepts of the present study. In this research, a survey technique is used to collect the data. The population of the study consists of male and female students of the University of Sargodha. In this research, the Stratified and Purposive sampling technique is used, through which specification characteristics of the respondent's demographics. The study explores the impact of sports channels in the view of Uses and Gratification Theory. The data for this study is collected through the use of a well-designed questionnaire. Chi-square test and other statistical tests like ANOVA and t-Test are applied to test the hypothesis. The finding shows that more the exposure to TV sports channels more the information level of students of the University of Sargodha.


2016 ◽  
Vol 4 (2) ◽  
pp. 123
Author(s):  
Novita Anugrah Listiyana ◽  
Dedi Rusdi

This study analyzed the relationship between humans as users of the system and application software as object an inseparable relationship. The purpose of this study was to analyze the effect of variable quality system to the perception of the quality system, the effect of perceived quality system and quality of information on the intensity of use and user satisfaction, and the influence of the intensity of use and user satisfaction of the impact of individual performance. This research is an empirical study using purposive sampling technique in data collection. Data were collected through  questionnaires to 39 BMT’s operational employees. Then, performed an analysis of the data obtained used path analysis. This included: testing hypotheses through path analysis. The results of tests performed using path analysis to get the results that each variable in the model of equation 4 had a coefficient with a positive direction. This means that the improvement of the quality of the system will be able to improve the quality of information for the individual impact of the use and satisfaction of employees through the use of the system.


2012 ◽  
pp. 143-172
Author(s):  
Gaetano Chinnici ◽  
Biagio Pecorino ◽  
Alessandro Scuderi

The common agricultural policy over the years has expanded the tools of promotion and protection of farm produce quality. At the national level but also from Europe we are witnessing a change in consumer behavior: they become more and more relevant information needs, safety and food security, increasing demand for quality products and the willingness to pay for those products that meet consumer expectations. The paper focuses on the perceived quality of local products in order to identify those variables that influence purchasing decisions and dietary habits and consumer group. The survey was conducted using a principal components analysis to summarize the information that characterizes the choices of consumption, followed by cluster analysis which allowed us to confirm the presence of different segments of consumers of local products.


2020 ◽  
Vol 11 (4) ◽  
pp. 316
Author(s):  
Puji Rahayu Setyaningsih ◽  
Nengzih Nengzih

This research wants to find out how far internal control, organization culture and the quality of accounting information system will help the small-medium enterprises (SMEs) to prevent fraud. by applying the case study approach in achieving its aims and objectives. This study is done by a used case study from SMEs in the agriculture industry in Lampung province, Indonesia. The data were collected through observations and semi-structured interviews with employed and managerial staff. This research applied a mixed method in collecting and analyzing data, which were document analyses and interviews. Applying more than a single method in collecting data enables the researcher to compare and to verify the information accuracy (Brewer and Hunter 2006). This method can increase the credibility and validity of the findings because the final bias will depend on one method which later can be avoided (Yin 2012). This type of research is quantitative descriptive research. The purpose of this descriptive research is to provide a descriptive, systematic, factual and accurate description of the facts, properties, and relationships between the phenomena investigated. All data that will be used in this study is sourced from the results of respondents' answers to the questionnaire given to employees at PT. XYZ as many as 70 respondents with the unit of analysis are part of Business Control, Human Capital, Finance, Marketing, and Operations. The sampling technique that uses saturated sampling, which is a sampling technique where all members of the population will be used as samples. The results of the study show that some weaknesses of the internal controls have been identified as one of the factors of fraud. The results show that Internal Control Organizational Culture and Quality of Information Accounting have a positive significant effect to prevent fraud.


Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.


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