scholarly journals The Practice of Marketing Public Relations In Multinational Companies in Indonesia

2019 ◽  
Vol 2 (2) ◽  
pp. 78-86
Author(s):  
Lina Sinatra Wijaya
Keyword(s):  
Public Relations ◽  
Mixed Model ◽  
Multinational Companies ◽  
Marketing Practice ◽  
Communication Models ◽  
Depth Interview ◽  
The Press ◽  
Global Companies ◽  
Asymmetrical Model

The growth of public relations and its acceptance as a valuable, sometimes essential, marketing practice is practically universal . This study aims to find out the marketing communication models applied in  Multinational companies in Indonesia. The study provides an analysis of the role of marketing public relations in Multinational companies and this study also explores the role of marketing public relations in the multinational or global companies in Indonesia, to establish whether it is considered to be an important function for a multinational company. The data was gathered through in-depth interview and telephone interview technique involving six multinational companies in Indonesia.  The result of this study shows that Marketing public relations officers in multinational companies in Indonesia do apply a mixed model of communications in their operations. This mixed model is a mixture of the press agentry and a two-way asymmetrical model. These two models seem to be the models which are applied in most multinational companies in Indonesia, even though they still use external agencies (consultancies) for handling certain issues.

scholarly journals Administrasi HUSEMAS

2019 ◽  
Author(s):  
ANNISA
Keyword(s):  
Public Relations ◽  
Information Disclosure ◽  
Mutual Understanding ◽  
Press Releases ◽  
Street Vendors ◽  
Good Relationship ◽  
The Public ◽  
The Press ◽  
Contingency Plans

Implementation of Public Relations or Public Relations is the entire implementation and application of the role of public relations in an organization / agency / company that has been planned, and organized with the aim of creating and maintaining mutual understanding and connecting between companies and their communities. These objectives can be applied through various programs / programs that benefit companies and the public in supporting them with information openness. This research aims to study and describe the Public Relations Implementation of the PSDA Office to foster good relations with external publics such as the press, agreements, and others. information. In a good relationship made by the Public Relations Department of the PSDA to reporters in the disclosure of information through the form of activities of forming personal contacts, press releases, and contingency plans. The good relations of PSDA Public Relations with Cross-Chancellors in information disclosure are coordinating activities, inviting the Governor, providing assistance, and holding social activities. The good relations of PSDA Public Relations with Universities in information disclosure are through apprenticeship / job training / street vendors, as well as holding World Water Day seminars.

scholarly journals RITUAIS ANTICRISES: como as organizações se preparam para situações adversas de imagem

2018 ◽  
Vol 4 (6) ◽  
pp. 926-943
Author(s):  
Luiz Alberto De Farias ◽  
Sergio Andreucci
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Crisis Management ◽  
Organizational Identity ◽  
Crisis Communication ◽  
National Market ◽  
Palabras Clave ◽  
The Press

O artigo descreve os rituais e as estratégias de relações públicas utilizadas pelas assessorias de comunicação de empresas e organizações dos diversos segmentos, atuantes no mercado nacional, realizadas por meio de ações, programas e planos estruturados de gestão de crises.  Analisa ainda as vulnerabilidades da identidade, imagem e reputação organizacionais, os processos narrativos, as táticas aplicadas, a preparação dos porta-vozes, a função dos comitês de crises, a efetividade na intermediação das relações entre as organizações e a imprensa e as suas interfaces com a opinião pública.   PALAVRAS-CHAVE: relações públicas; crise; comunicação; opinião pública; reputação.     ABSTRACT The article describes the rituals and strategies of public relations used by the communication advisors of companies and organizations of the various segments, operating in the national market, through actions, programs and structured plans of crisis management. It also analyzes the vulnerabilities of organizational identity, image and reputation, narrative processes, tactics applied, preparation of spokespersons, the role of crisis committees, effectiveness in mediating relations between organizations and the press and their interfaces with public opinion.   KEYWORDS: public relations; crisis; Communication; public opinion; reputation.     RESUMEN El artículo describe los rituales y las estrategias de relaciones públicas utilizadas por las asesorías de comunicación de empresas y organizaciones de los diversos segmentos, actuantes en el mercado nacional, realizadas a través de acciones, programas y planes estructurados de gestión de crisis. Se analizan las vulnerabilidades de la identidad, imagen y reputación organizativas, los procesos narrativos, las tácticas aplicadas, la preparación de los portavoces, la función de los comités de crisis, la efectividad en la intermediación de las relaciones entre las organizaciones y la prensa y sus interfaces con la opinión pública.   PALABRAS CLAVE: relaciones públicas; crisis; la comunicación; opinión pública; reputación.

scholarly journals Evolving Responsibility or Revolving Bias? The Role of the Media in the Anti-Sugar Debate in the UK Press

2018 ◽  
Vol 7 (10) ◽  
pp. 181 ◽  
Author(s):  
Martina Topić ◽  
Ralph Tench
Keyword(s):  
Public Relations ◽  
Press Releases ◽  
Socially Responsible ◽  
Documentary Analysis ◽  
The Press ◽  
Supermarket Industry ◽  
The Media ◽  
British Press ◽  
The Uk

This paper analyzed the coverage on the anti-sugar debate and the supermarket industry in the British press, in a period between 2014 and 2015. Using social responsibility of the press theory and a qualitative two-tier content analysis, we first conducted a documentary analysis of public relations materials (press releases and surveys published by Action on Sugar as a main anti-sugar advocate in the UK), and then we traced these public relations materials in the press coverage. We also analyzed whether some sources are preferred more than others by focusing on the nature of quoted sources and whether the media give a voice to everyone, both the anti-sugar activists and the relevant industry figures who claim that sugar is not the only reason for the current obesity problem in the UK. The results show that the media have not given a representative voice to the industry but only to the anti-sugar NGOs, thus opening a question of journalism standards and the extent the press could be considered as socially responsible in this particular case.

scholarly journals Peran Humas UIN Ar-Raniry dalam Membangun Relasi dengan Media Pers

2021 ◽  
Vol 3 (2) ◽  
pp. 411-422
Author(s):  
Nazarullah
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Primary Data ◽  
Media Relations ◽  
The Press ◽  
Data Source ◽  
Descriptive Approach ◽  
Depth Interviews

This study attempts to describe the communication strategies used and various kinds of activities carried out by UIN Ar-Raniry public relations in establishing relationships with the press media. The research method used in this study is the qualitative method with a descriptive approach. The data sources of this study were obtained from respondents as the primary data source through several stages in the form of observations records, in-depth interviews, and documentation. The data analysis was performed by using descriptive qualitative analysis techniques through three flows of activities that were carried out simultaneously, namely data reduction, data presentation, and conclusion drawing. The result of the study revealed that the role of public relations of UIN Ar-Raniry in establishing relations with the press media has been going well. It can be seen from the communication strategies used and the various forms of activities that is organized by UIN Ar-Raniry public relation in developing relations with the press media. The communication strategy used is a two-way symmetrical and Reciprocity communication strategy that conforms to the principles of media relations. Several kinds of activities carried out by UIN Ar-Raniry public relations in developing relationships with the press media are Press Coverage, Press Conference, Press Release, Press Statement, Press Interview, and Electronics Communications. Meanwhile, the informal activities are Press Reception and Morning Coffee.

scholarly journals Crisis Management of Brawijaya University

2020 ◽  
Vol 2 (2) ◽  
pp. 187-202
Author(s):  
Arsih Amalia Chandra Permata ◽  
Maulina Pia Wulandari ◽  
Rachmat Kriyantono
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
The Body ◽  
Research Subjects ◽  
Depth Interview ◽  
Interview Methods ◽  
The Media ◽  
The University ◽  
Depth Interviews

The aim to be achieved is to know the efforts of crisis management. The research was conducted at the University of Brawijaya in 2010-2019, based on the view of the Rector of the University of Brawijaya during his tenure, as well as a plan to deal with the crisis at Brawijaya University in 2020-2025. This evaluative study was conducted using a qualitative approach and in-depth interview methods. The informant interviewed by the Chancellor who served in the period 2010-2019, the head of UB's Public Relations. The results of this study will describe or construct in-depth interviews with research subjects so that they can provide a clear picture of Crisis Management in UB since 2010-2019. The method used in this research is indepth interviews (intensive interviews) or intensive interviews (intensive interviews) and most are not structured. To maintain data quality using checking with triangulation. The results showed that the crisis at the university which was classified specifically, had not been interpreted as a crisis in the body of the organization itself, the role of public relations was also more focused on fostering good relations with the media.

scholarly journals Press releases — the new trend in science communication

2014 ◽  
Vol 13 (03) ◽  
pp. C02 ◽  
Author(s):  
Charlotte Autzen
Keyword(s):  
Public Relations ◽  
Science Communication ◽  
Press Release ◽  
Press Releases ◽  
Scientific Institutions ◽  
The Press ◽  
Long Time ◽  
The Media ◽  
The University

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication

scholarly journals ANALISIS PERAN HUMAS PEMERINTAH DAERAH PROVINSI BENGKULU DALAM MENJALANKAN HUBUNGAN DENGAN PERS (Studi pada Dinas Perhubungan, Komunikasi dan Informatika Provinsi Bengkulu)

2015 ◽  
Vol 1 (1) ◽  
Author(s):  
Yetti Herawati ◽  
Linda Astuti ◽  
Maryaningsih
Keyword(s):  
Public Relations ◽  
Qualitative Method ◽  
Provincial Government ◽  
Research Subjects ◽  
Structured Interviews ◽  
Good Relationship ◽  
The Public ◽  
The Press ◽  
The Media

Government Public Relations could serve as a means or channel of government agencies in running relationship with the press, including the Local Government of Bengkulu province. This study aimed to see at how public relations play this role. The method used in this research was descriptive qualitative method in which the data collection was conducted by semi- structured interviews to research subjects. It’s possible for researchers to develop questions appropriate to the situation and condition so it was possible to get complete data. From the research, the role of PR in the Bengkulu Provincial Government ran good relationship with the press. The good role of the public relations could be demonstrated by the implementation of most of the series of activities such as: building and maintaining a good relationship with the press, served and understood the media, press interviews, broadcast rebuttal, filling out the important public section in the press, and documentation.Keywords : Public Relation Role, Mass Media Relation 

scholarly journals Kegiatan Government Public Relation dalam Membangun Komunikasi dengan Dunia Pers: Studi Kasus Humas Pemerintah Kota Administrasi Jakarta Timur

Humaniora ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 1056
Author(s):  
Muhammad Aras
Keyword(s):  
Public Relations ◽  
Local Governments ◽  
City Government ◽  
Press Releases ◽  
Good Communication ◽  
The Public ◽  
The Press ◽  
The Government

This study focuses on the communications that was built by the Public Relations (PR) in East Jakarta Administration City Government with the Press community through their roles in the administrative activities of government. The purpose of this study was to determine the PR activities of East Jakarta Administration City Government in establishing good communication with the Press as the government's partner in promoting the various activities that are beneficial to society. The research method used in this study is a case study (case study). The results showed that the role of Public Relations of East Jakarta Administration City Government in establishing good communication with the press, is done through activities, such as press conferences, press releases, and press gathering. All activities are done well, so as to create a communication and a good relationship, in any cooperation between the Press and the Government of East Jakarta, making it easier for local governments in disseminating various work programs. 

scholarly journals MODEL KOMUNIKASI PUBLIC RELATIONS DI PEMERINTAH KOTA SALATIGA DENGAN PENDEKATAN MODEL KOMUNIKASI GRUNIG & HUNT

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Putri Melati Rolos
Keyword(s):  
Public Relations ◽  
City Government ◽  
Communication Effectiveness ◽  
Communication Model ◽  
Non Profit ◽  
The Public ◽  
The Press ◽  
Symmetrical Model ◽  
Asymmetrical Model ◽  
Depth Interviews

The purpose of this study is to find out the communication model of public relations Salatigacity government through the approach of Grunig and Hunt’s communication model. Thisresearch is descriptive qualitative research with the head of Public Relations, The subdivisionhead, and also the Public Relations Staff as resource persons. Data collection is gatheredthrough in-depth interviews and observation. The results of this study showed that the publicrelations of Salatiga city government as a non-profit organization apply the communicationmodel of Grunig and Hunt in communicating with the citizens. The models which are appliedare the Press Agentry communication model to influence the public, the public informationmodel to provide the information to the public. The two-way asymmetrical model to changethe people's behavior and the two-way symmetrical model is the most effective model due tothe listening strategy used which can improve the communication effectiveness

scholarly journals Kepemimpinan Kepala Sekolah dalam Peningkatan Mutu Sekolah Melalui Pengawasan Proses Belajar Mengajar (Studi Kasus: di SMPN 26 Baru Kota Malang)

2019 ◽  
Vol 22 (2) ◽  
pp. 101-112
Author(s):  
Sudari Sudari
Keyword(s):  
Public Relations ◽  
Leadership Style ◽  
Junior High School ◽  
Learning Process ◽  
Education Quality ◽  
Participative Leadership ◽  
Authoritarian Leadership ◽  
Inhibiting Factors ◽  
Depth Interview

Headmaster leadership is the determinant of the school future. The very prominent role and important by headmaster is the learning supervision role. This research aimed at knowing the headmaster leaderships style of SMPN 26 (State Junior High School 26) of Malang city in improving the education quality, knowing the headmaster role of SMPN 26 of Malang City in implementing the supervision role to improve the learning process in school, knowing the supporting and inhibiting factors of the headmaster of SMPN 26 of Malang city in implementing the supervision role in improving the learning process in school. Data were collected by document analysis, observation and depth interview to 5 teachers, vice headmaster of curriculum, vice headmaster, public relations staffs, headmaster, and were analyzed with descriptive qualitative approach technique. Based on data analysis , showed that ( 1 ) headmaster leadership style of SMPN 26 of Malang city tend to use democratic participative leadership and authoritarian leadership style in urgent condition ( 2 ) the headmaster role of SMPN 26 of Malang city in improving the learning process by giving intensive cultivation to the teachers through individual supervision, direct class observation ( 3 ) the implementation of direct class supervision observation was influenced by external factors,either supporting or inhibiting factors.

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