scholarly journals Consumer ethnocentrism and preference for domestic wine in times of COVID-19

2021 ◽  
Keyword(s):  
Consumer Ethnocentrism

Consumer Ethnocentrism and Brand Loyalty towards Local Brands.

2019 ◽  
Vol 24 (1) ◽  
pp. 60-91
Author(s):  
Gayashi A Jayasinghe ◽  
◽  
W. M. C. Bandara Wanninayake
Keyword(s):  
Brand Loyalty ◽  
Consumer Ethnocentrism

The Role of Consumer Ethnocentrism Explaining the Effect of CSR Authenticity of A Global Company

2018 ◽  
Vol 36 (3) ◽  
pp. 87-97
Author(s):  
AnDaechun ◽  
김종대 ◽  
최기석 ◽  
왕진
Keyword(s):  
Consumer Ethnocentrism ◽  
Global Company

Consumer Ethnocentrism, Attitudes, and Purchase Behavior

2003 ◽  
Vol 15 (4) ◽  
pp. 67-86 ◽  
Author(s):  
Aviv Shoham ◽  
Maja Makovec Brencic
Keyword(s):  
Purchase Behavior ◽  
Consumer Ethnocentrism

Macro-level perspective of consumer ethnocentrism: a panel data study in Turkey

2011 ◽  
Vol 7 (4) ◽  
pp. 402
Author(s):  
Murat Hakan Altintas ◽  
Talha Harcar ◽  
Ismail Dulgeroglu ◽  
Selim Tuzunturk
Keyword(s):  
Panel Data ◽  
Macro Level ◽  
Consumer Ethnocentrism

Consumer ethnocentrism and consumer animosity: antecedents and consequences

2015 ◽  
Vol 10 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Pilar Fernández-Ferrín ◽  
Belén Bande-Vilela ◽  
Jill Gabrielle Klein ◽  
M. Luisa del Río-Araújo
Keyword(s):  
Structural Equation ◽  
Product Category ◽  
Equation Modeling ◽  
Single Model ◽  
Specific Product ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
The Us ◽  
Antecedents And Consequences

Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism within a single model, and respondents’ evaluations of a specific product category are solicited. Design/methodology/approach – The study is conducted within an ideal context for the study of consumer animosity: data were collected in Belgrade shortly after the US-led NATO bombings of 1999. The surveys were carried out in person at the interviewees’ home. The sample was part of a regular omnibus panel composed of 270 adult respondents, of which 92.2 percent agreed to participate. Findings – The findings indicate that animosity and consumer ethnocentrism are distinct constructs. Also consistent with previous research, results obtained confirm that each construct has unique antecedents and consequences. Practical implications – Once consumer animosity and ethnocentrism levels have been measured, managers can then make decisions about whether to promote their country of origin or, alternatively, create more powerful local connections for their products. Thus, the consideration of animosity and ethnocentrism can be part of a firm’s international strategies. Originality/value – Previous studies on consumer animosity have demonstrated through structural equation modeling that the two constructs are distinct and have distinct antecedents, but research has not examined both the antecedents and the consequences of animosity and ethnocentrism in the same study. Thus, this study investigates the antecedents and consequences of animosity and ethnocentrism within a single model.

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