scholarly journals Management of exhaustion in continuous product development

2019 ◽  
Vol 18 (4) ◽  
pp. 123-134 ◽  
Author(s):  
Wei Huang
Keyword(s):  
Product Development ◽  
Continuous Product

MODERATING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TO ENHANCE FIRM PERFORMANCE THROUGH CONTINUOUS PRODUCT DEVELOPMENT

2012 ◽  
Vol 02 (01) ◽  
pp. 01-08
Author(s):  
Oladele Olajide Patrick
Keyword(s):  
Firm Performance ◽  
Product Development ◽  
Customer Relationship Management ◽  
Banking Sector ◽  
Relationship Management ◽  
Business Environment ◽  
Customer Relationship ◽  
Validity And Reliability ◽  
Cross Sectional Survey ◽  
Continuous Product

The banking sector in Nigeria went through various reforms in the last few years and this has resulted in stiff competition in the industry. Based on this the few surviving ones are making concerted efforts to stabilize in the ever changing competitive and uncertain business environment. More importantly, the banks have come to realized that building long-term relationship with their customer is sine qua non to achieving sustainable competitive advantage. This study examines the link between customer relationship management and performance on the banking sector. The researcher built a model using continuous product development to moderate the effect that CRM has on bank performance. Data using primary source was collected from the financial market through a cross sectional survey in Ekiti State, Nigeria. Two pretests of the questionnaire were performed for validity and reliability assessment. Based on extensive review of literature, a 54 item capturing all major sub processes in implementing CRM was evaluated. The Data collected were fitted into regression model. The result indicates that CRM implementation processes are associated with better firm performance more importantly when it is moderated by continuous product development.

Organizing Continuous Product Development and Commercialization: The Collaborative Community of Firms Model

2010 ◽  
Vol 28 (1) ◽  
pp. 3-16 ◽  
Author(s):  
Charles C. Snow ◽  
Øystein D. Fjeldstad ◽  
Christopher Lettl ◽  
Raymond E. Miles
Keyword(s):  
Product Development ◽  
Collaborative Community ◽  
Continuous Product

scholarly journals Data-Driven, Data-Informed, Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation

2020 ◽  
Vol 62 (3) ◽  
pp. 86-102
Author(s):  
Karl Werder ◽  
Stefan Seidel ◽  
Jan Recker ◽  
Nicholas Berente ◽  
John Gibbs ◽  
...  
Keyword(s):  
Product Development ◽  
Product Design ◽  
Product Innovation ◽  
Data Driven ◽  
Portfolio Approach ◽  
Innovation Practices ◽  
Data Informed ◽  
Continuous Product

To stay ahead of the competition, firms must continuously learn from their customers and swiftly adopt those lessons to improve their products. A unit at Ubisoft, a leading game publisher headquartered in Paris, has established a three-pronged approach to drive product innovation based on three practices: data-driven exploration, data-augmented ideation, and data-informed validation. By establishing processes and capabilities for these practices and blending them in a portfolio approach to product design, they maximize the value generation potential of the data at their disposal. Product development in a variety of industries can benefit from the lessons of these data-oriented innovation practices.

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