scholarly journals The loyalty to pay TV in periods of economic difficulty in Mexico and Brazil

2019 ◽  
pp. 41-56
Author(s):  
Deborah Castro ◽  
Luiz G. Duarte ◽  
Joseph D. Straubhaar
Keyword(s):  
2006 ◽  
Vol 3 (4) ◽  
pp. 51-56
Author(s):  
Constantin Lange ◽  
Bernd Kleinsteuber ◽  
Thomas Hintze
Keyword(s):  

Als Premiere bei der Vergabe der Bundesliga-Fernsehrechte für die nächsten drei Jahre durch die DFL leer ausging, wurde von dort eine ordnungs- und medienpolitisch relevante Kritik geäußert. Arena, der neue Inhaber der Pay-TV-Rechte, ist nämlich eine hundertprozentige Tochtergesellschaft des Unternehmens Unity Media, das gleichzeitig die Kabelnetze von ish, iesy und Tele Columbus betreibt. Bisher war die Trennung von TV-Programm und -Distribution nicht nur ein Prinzip der Medienpolitik, sondern auch ein struktureller Vorteil aus ordnungspolitischer Sicht, da es den funktionierenden Wettbewerb auf der Programmebene von eventuellen Wettbewerbsproblemen auf der Distributionsebene unabhängig macht. Mehr als die Hälfte aller Haushalte erhalten ihre Fernsehprogramme über das TV-Kabel, das überall ein regionales Monopol besitzt. Allerdings steht das TV-Kabel in Substitutionskonkurrenz zu anderen Distributionswegen wie Satellit und Terrestrik (insb. DVB-T) und zukünftig auch zu den aufgerüsteten, breitbandigen Telekommunikationsnetzen (insb. VDSL) im Kontext von Triple Play. Diese verschärfte Wettbewerbssituation, die die Geschäftsmodelle der Kabelnetze in Gefahr bringt, zwingt diese, nach neuen Erlösmöglichkeiten Ausschau zu halten. Solche können einerseits im Angebot von Telefon- und Internetdiensten bestehen und andererseits im eigenen Angebot audiovisueller Inhalte, insbesondere als Pay-TV oder Pay-per-View bzw. Video-on-Demand. Damit ist die Interessenkollision zwischen Kabelnetzbetreibern und Programmanbietern vorgezeichnet. Im Folgenden beziehen Dr. Constantin Lange von der RTL inter active GmbH, Bernd Kleinsteuber von der Cablecom GmbH und Prof. DI Thomas Lange von der UPC Austria mit ihren Standpunktbeiträgen Position auf die Frage: Kabelnetzbetreiber als Programmveranstalter?


2014 ◽  
Vol 18 (5) ◽  
pp. 447-450
Author(s):  
Martin D. Owens ◽  
Action A. Lavitch
Keyword(s):  

2021 ◽  
Vol 1 (1) ◽  
pp. 1-17
Author(s):  
Kojo Fenyi ◽  
◽  
Georgina Afeafa Sapaty ◽  

This study sets out to investigate, examine and understand the hidden ideologies and ideological structures/devices in the 2013 State of the Nation Address of President John Dramani Mahama. The study specifically aimed to (i) ascertain the ideologies embedded in the speech and (ii) investigate linguistic expressions and devices which carry these ideological colourations in the speech under review. It uses Critical Discourse Analysis as the theoretical framework to examine the role of language in creating ideology as well as the ideological structures in the speech. These hidden ideologies are created, enacted and legitimated by the application of certain linguistic devices. The researchers deem a study of this nature important as it will expose hidden motives that Ghanaian presidents cloth in language in order to manipulate their audience through their speeches in order to win and/or sustain political power. Through thematic analysis, it was revealed that Mahama projected these ideologies in his speech: ideology of positive self-representation, ideology of human value, ideology of economic difficulty, ideology of power relations and ideology of urgency. It also revealed that Mahama projects his ideologies through the following ideological discursive structures: pronouns, biblical allusion and metaphor. The study has shown that language plays a crucial role in human existence as a means of socialisation. Language has been revealed as a means of communicating ideologies and events of the world. In the tradition of CDA, this study has confirmed that text and talk have social and cultural character and that discourse functions ideologically.


2010 ◽  
Vol 31 (1) ◽  
pp. 115-123
Author(s):  
Tore Nilssen

Abstract In this article, I present an economist’s perspective on the TV industry and view it as a so-called two-sided market, with advertisers on the one side benefiting from the presence of TV viewers and TV viewers on the other side having a dislike for advertising on TV. I use this framework to discuss the likely future development of pay TV, in particular how a future increase in competition in the TV industry will affect the prevalence of pay TV over advertising-financed TV.


Nosotchu ◽  
2021 ◽  
Author(s):  
Yoichi Kaneko ◽  
Yoshiko Inaishi ◽  
Takahiro Nakashi ◽  
Mitsuhiko Funakoshi ◽  
Taro Iwamoto ◽  
...  

2019 ◽  
Vol 2 (1(31)) ◽  
pp. 8-16
Author(s):  
Черемних І. В.

The article is devoted to the problems of finding new forms of interaction between various media market players and new tools for converting TV and Internet content into profit. Changing the paradigm of consumption of TV and online content creates new conditions for the functioning of media business in Ukraine. Media can effectively monetize content through cross-platform processes such as co-branding, sampling, media baying, PayWall, b2b, b2c partnership, Transmedia Storytteling and others. First of all, it concerns the co-operation of traditional and Internet TV, PAY-TV, IPTV / OTT, digital, cable and satellite penetration, TV and Internet content producers, operators, providers. Through the cross-media consolidation of resources, the combination and distribution of content, players of the media market have the opportunity to successfully finance their budgets and receive greater dividends from the integration of efforts.


Author(s):  
Kazuto Ogawa ◽  
Goichiro Hanaoka ◽  
Kazukuni Kobara ◽  
Kanta Matsuura ◽  
Hideki Imai
Keyword(s):  

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