The Role of Library within the Management of QA in Higher Education Institution–Romania’s Case

Author(s):  
Andra Seceleanu
2015 ◽  
Vol 29 (6) ◽  
pp. 435-444 ◽  
Author(s):  
Deema Refai ◽  
John Thompson

This paper reports on an investigation into the value of the contribution of the higher education institution (HEI) context in developing graduates' enterprise skills. The study was an exploration of where graduates develop enterprise skills, examining the impact of the higher education and employment contexts on the development of these skills. The paper draws on a qualitative study in which interviews were conducted with pharmacy academics and employers. The results show that an ability to demonstrate skills in one context does not necessarily indicate an ability to demonstrate them in another, because the development and demonstration of enterprise skills are influenced by the contexts in which they are developed and demonstrated. The study adds value by highlighting the significant role of both the HE and employment contexts in developing enterprise skills, while emphasizing that these skills become more transferable through exposure to more contexts.


Author(s):  
Farra Munna Harun ◽  
Bayu Taufiq Possumah ◽  
Muhammad Hakimi Bin Mohd. Shafiai ◽  
Abd Halim Mohd Noor

2011 ◽  
Vol 15 ◽  
pp. 1457-1461
Author(s):  
Azizah Yaacob ◽  
Noor Aziah Mohd Awal ◽  
Fazilah Idris ◽  
Zaharah Hassan ◽  
Saran Kaur ◽  
...  

2017 ◽  
Vol 8 (2) ◽  
pp. 116-130 ◽  
Author(s):  
Joanna Krezel ◽  
Z. Adam Krezel

This conceptual paper discusses changes in higher education sector, growing competition as a result of new private education providers and the adoption of student-as-customer perspective in recruitment and marketing of higher education institutions. The paper reviews numerous models of student choice and identifies inconsistencies in the role of social factors in the student choice. These inconsistencies are of special importance in current higher education landscape and growing prominence of peer-to-peer communication via social media. Consequently, a thorough understanding of influences that effect student choice of higher education institution is imperative. This conceptual paper puts forward a conceptual framework that integrates Kelman’s processes of social influence and Cialdini-Goldstein’s  goals that underpin the acceptance of that influence to examine the effects social context has on student choice of higher education institution.


2014 ◽  
Vol 5 (4) ◽  
pp. 165-174
Author(s):  
Noor Ismawati Mohd

In response to the increase in demand on tertiary education, number of higher education institution raised dramatically over the past few decades. The scenario creates competition environment leading to the needs for understanding how students’ decision were made. Recent literature on higher education has been acknowledging the role of marketing in attracting potential students. This paper explores the decision process of selecting higher education institution within the framework of marketing communication. From the perception of students who are successfully accepted in a higher education institution, the analysis was done to investigate what was the source of information being referred. Analysis was also done to identify which source perceived by the students as their most influential source of information in deciding which institution to apply for. The finding suggests that traditional marketing tools such as news paper and magazine advertisement or publication is still effective as compared with other interactive marketing approach such as websites and education fair. The influence of their significant others such as parents, siblings and peers is also discussed.


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