scholarly journals Eleições autárquicas 2.0: análise das estratégias de comunicação online de candidatos, partidos e movimentos independentes

2016 ◽  
Vol 2016 (81) ◽  
Author(s):  
Susana Costa Santos ◽  
Carlota Pina Bicho
Keyword(s):  
Social Networks ◽  
Political Parties ◽  
Mass Media ◽  
Political Communication ◽  
Local Elections ◽  
Election Campaigns ◽  
The Social ◽  
Indispensable Tool ◽  
Facebook Pages ◽  
Exploratory Model

<span>The social networks are an indispensable tool for political communication during election campaigns. This article seeks to contribute to the theoretical on whether online campaigns are helping change the paradigm for communication between candidates and voters, or whether on the contrary they are reproducing the styles and formats put forward by the mass media. The study begins by analysing the content of the Facebook pages of political parties and independent movements regarding the September 2013 local elections. The authors then present an exploratory model that seeks to explain the variations in interactivity from one page to another.</span>

scholarly journals A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Public Relations ◽  
Political Communication ◽  
Communication Strategy ◽  
Legislative Elections ◽  
The Social

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

Context matters: Professionalization of campaign posters from Adenauer to Merkel

2020 ◽  
Vol 45 (1) ◽  
pp. 98-121
Author(s):  
Niklas Venema ◽  
Dennis Steffan
Keyword(s):  
Content Analysis ◽  
Political Parties ◽  
Political Communication ◽  
Communication Strategies ◽  
Downward Trend ◽  
Election Campaigns ◽  
Negative Campaigning ◽  
Quantitative Content ◽  
The Social ◽  
Post War

AbstractThis study examines the professionalization of political communication by focusing on changes to campaign posters for Bundestag elections over the course of five eras of German post-war history. We conducted a quantitative content analysis of both visual and textual elements of campaign posters (N = 1,857) in the period from 1949 to 2017 with regard to personalization, de-ideologization, and negative campaigning. The study revealed differences related to the five eras. Following the early conservative governments (1949–1969), high levels of personalization and ideologization first became defining features of election campaigns during the social-liberal era (1969–1982). After the Kohl era (1982–1998), these trends have occurred again since the Schröder era (1998–2005) and have been reinforced in the Merkel era (2005–2017). Furthermore, we found neither a clear upward nor a downward trend for negative campaigning. Overall, our study demonstrated that political parties adapt their communication strategies to the context of the respective election.

Elections and Social Media

2015 ◽  
Vol 6 (1) ◽  
pp. 59-72 ◽  
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

scholarly journals Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns

2021 ◽  
Vol 10 (7) ◽  
pp. 271
Author(s):  
Dafne Calvo ◽  
Lorena Cano-Orón ◽  
Tomás Baviera
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Local Politics ◽  
Direct Access ◽  
Election Campaigns ◽  
Communication Research ◽  
Campaign Strategies ◽  
General Elections ◽  
Indispensable Tool ◽  
Advertising Model

Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for by political parties, among other advertisers. This paper analyzes some aspects of the strategies implemented by six national parties during the campaigns running up to the two general elections held in Spain in 2019, by performing an analysis on a corpus of 14,684 ads downloaded directly from the Facebook Ad Library. It also provides evidence of the different emphasis placed by the parties on sponsored content. For its part, an analysis of ad scheduling shows how the publishing of ads was stepped up as polling day approached, while also revealing the practice of posting political content way in advance of election campaigns.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Presence and specificity of the political communication of the Catalan independence leaders on Twitter in the 2017 regional elections

First Monday ◽  
2020 ◽  
Author(s):  
Javier Bustos Díaz ◽  
Francisco Javier Ruiz del Olmo ◽  
Miguel Nazario Moreno Velasco
Keyword(s):  
Social Networks ◽  
Big Data ◽  
Political Parties ◽  
Political Communication ◽  
Media Coverage ◽  
Mixed Methodology ◽  
The Political ◽  
Political Leaders ◽  
Electoral Campaign ◽  
Regional Elections

The regional elections in Catalonia held on 21 December 2017 received wide media coverage, far beyond Spanish media, due to separatist tension in that territory and was one of the main topics in most of the world’s media. Within this process social networks, especially Twitter, obtained crucial relevance given the interest aroused by the political leaders’ publications, since in those elections the debate transcended the usual ideological divisions of right and left and became a struggle between constitutionalists and separatists. This paper analyses the presence and influence of the main candidates of the Catalan political parties on Twitter. To achieve this, a mainly quantitative, mixed methodology based on big data was carried out where all the tweets issued by the candidates during the electoral campaign were analysed.

scholarly journals Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

2021 ◽  
Vol 12 ◽  
Author(s):  
Araceli Galiano-Coronil ◽  
Gloria Jiménez-Marín ◽  
Rodrigo Elías Zambrano ◽  
Luis Bayardo Tobar-Pesántez
Keyword(s):  
Social Networks ◽  
Sustainable Development ◽  
Political Parties ◽  
Social Marketing ◽  
Sustainable Development Goals ◽  
Social Issues ◽  
Political Campaigns ◽  
The Social ◽  
General Elections ◽  
Development Goals

The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties to development processes in the online environment. Social networks have been characterised as a part of the strategies of political campaigns, as it allows political leaders to establish bidirectional communication with citizens. In this context, the present study aims to empirically explore the leading Spanish political formations' publications from a social marketing perspective. In this way, it will be possible to verify how issues related to the Sustainable Development Goals (SDGs) are addressed. On the one hand, this requires elaborating the communication profiles of the main political parties presented to the Spanish General Elections from 2015 to 2019. On the other hand, to analyse whether social themes better discriminate or distinguish one political party from another. For this purpose, a methodology based on text mining, content analysis from a quantitative and qualitative approach, and simple correspondence analysis has been used. Finally, it should be noted that the results of this research show that there are differences between political parties according to the social issues published, with a divergence between the social issues that provoke a better reaction from the public and those most published on Facebook.

scholarly journals Quality of Understanding in Communication among and between Political Parties, Mass Media, and Citizens: An Empirical Study of the 2013 Austrian National Election

2021 ◽  
Vol 17 (2) ◽  
Author(s):  
Uta Russmann
Keyword(s):  
Political Parties ◽  
Mass Media ◽  
Public Discourse ◽  
National Election ◽  
Press Releases ◽  
The Difference ◽  
The Public Sphere ◽  
Facebook Pages ◽  
Newspaper Articles

The study investigates the extent to which political parties, the mass media, and citizens follow qualitative principles demanded by the public sphere concept in political campaign communications. Using the index of a quality of understanding (IQU), it analyses the press releases and Facebook posts of political parties, newspaper articles, and responses by citizens in the form of comments in newspaper forums and on parties’ Facebook pages (N=7,525) during the 2013 Austrian national election. Considering that the quality of understanding of public discourse is measured on a 100-point scale, which serves as a benchmark representing perfect understanding, observed real-world values are often rather low. Austrian political parties scored the highest IQU of 28.35 points, and hence can be described as most closely following the principles of an ideal communication orientation. The quality of understanding is the lowest in everyday political discussion on Facebook, where political parties’ posts have an IQU of 17.97 points. The difference of 10.38 points to the highest achieved value of 28.35 reveals different deliberative communication practices between well-considered and strategically formulated communication in press releases as well as newspaper articles and everyday communication including citizens’ comments on Facebook and newspaper articles, which take different configurations.

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