scholarly journals A REVIEW OF COVID-19 PANDEMIC AND PUBLIC SERVICE ADS

2021 ◽  
Vol 11 (1) ◽  
pp. 213-231
Author(s):  
Özge ULUĞ YURTTAŞ
Keyword(s):  
Public Service ◽  
Postgraduate Education ◽  
Main Subject ◽  
Public Issues ◽  
The Public ◽  
Raising Awareness ◽  
The World ◽  
Public Service Advertising ◽  
The Right ◽  
Service Advertising

Coronavirus disease Covid-19, started affecting the world as of December 2019, and Turkey as of 2020. The disease became a global crisis threatening the whole world in the context of public health. All the countries made attempts on protecting the society and on informing the public in the right direction in the process of fighting against the disease. Public service advertising aiming to change the behavior of people and to attract attention on public issues gained specific importance among these attempts. Providing successful examples in many aspects such as combating social and public problems, raising awareness, and informing, public service advertisements managed to create an agenda at a level that cannot be ignored with the themes covered during the Covid-19 pandemic. In this context, the main subject of this study consists of public service advertisements with Covid-19 content. In the study, it was aimed to analyze the effectiveness of the public service advertisements published by the Ministry of Health of Turkey after detecting the first official case in our country in March 2020. Using the phenomenology method; the study group of the research consists of 8 male and 8 female volunteers between the ages of 25-65, and of undergraduate and postgraduate education level.

scholarly journals A REVIEW OF COVID-19 PANDEMIC AND PUBLIC SERVICE ADS

2021 ◽  
Vol 11 (1) ◽  
pp. 213-231
Author(s):  
Özge ULUĞ YURTTAŞ
Keyword(s):  
Public Service ◽  
Postgraduate Education ◽  
Main Subject ◽  
Public Issues ◽  
The Public ◽  
Raising Awareness ◽  
The World ◽  
Public Service Advertising ◽  
The Right ◽  
Service Advertising

Coronavirus disease Covid-19, started affecting the world as of December 2019, and Turkey as of 2020. The disease became a global crisis threatening the whole world in the context of public health. All the countries made attempts on protecting the society and on informing the public in the right direction in the process of fighting against the disease. Public service advertising aiming to change the behavior of people and to attract attention on public issues gained specific importance among these attempts. Providing successful examples in many aspects such as combating social and public problems, raising awareness, and informing, public service advertisements managed to create an agenda at a level that cannot be ignored with the themes covered during the Covid-19 pandemic. In this context, the main subject of this study consists of public service advertisements with Covid-19 content. In the study, it was aimed to analyze the effectiveness of the public service advertisements published by the Ministry of Health of Turkey after detecting the first official case in our country in March 2020. Using the phenomenology method; the study group of the research consists of 8 male and 8 female volunteers between the ages of 25-65, and of undergraduate and postgraduate education level.

scholarly journals Semiotika Tanda Verbal dan Tanda Visual Iklan Layanan Masyarakat

Panggung ◽  
2017 ◽  
Vol 26 (2) ◽  
Author(s):  
Sumbo Tinarbuko
Keyword(s):  
Public Service ◽  
Visual Communication ◽  
Research Method ◽  
Analysis Method ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Public Service Advertising ◽  
Verbal Message ◽  
Service Advertising

ABSTRACT This article uses qualitative  research method by describing, interpretating,  and explaining the  connotation  meaning  of public  service  advertisingLater   on it is classified  based on  the sociolinguistics,  pragmatics, visual communication  design, and semiotics theory.The method of semiotics  visual  communication  analysis  is also used as an analysis method for verbal and visual  data. It is used as one of public service advertising  reading  methods do to the tendency to see things,  such as art, culture, social, visual communication design, and public service advertising  as the phenomenon  of language  and sign.It is important to understand the semiotics of visual  communication  theory, because it can be used to enlarging  the imagination,   insight, and  knowledge about  the importance  of under- standing  semiotics  of visual communication,  both on the creation  and designing public service advertising  process or process  of reviewing  the public service advertising object. Practically,  it gives a positive adventage for the advertising  practitioners  or students    at the Department  of Advertising and Visual Communication Design. Keywords: sign, code and meaning  of public service advertising,  semiotics  of visual  communica- tion, verbal message and visual message     ABSTRAK  Tulisan ini menggunakan metode penelitian kualitatif dengan cara mendeskripsikan, menginterpretasikan, dan menerangkan makna konotasi iklan layanan masyarakat yang kemudian diklasifikasikan berdasarkan pada bangunan teori sosiolinguistik, teori pragmatik, teori desain komunikasi visual, dan teori semiotika.Metode analisis semiotika komunikasi visual juga dimanfaatkan sebagai metode analisis data verbal dan data visual, sebagai salah satu metode pembacaan Iklan Layanan Masyarakat (ILM) akibat adanya kecenderungan untuk memandang berbagai hal, seperti seni, budaya, sosial, desain komunikasi visual, dan ILM sebagai fenomena bahasa dan tanda.Penguasaan teori semiotika komunikasi visual ini penting karena dapat digunakan sebagai bahan referensi verbal dan visual bagi khalayak untuk memperluas imajinasi, wawasan, dan pengetahuan mengenai pentingnya memahami semiotika komunikasi vi- sual baik dalam proses penciptaan dan perancangan iklan layanan masyarakat maupun proses mengkaji objek iklan layanan masyarakat. Secara praktikal memberikan manfaat yang positif baik bagi praktisi periklanan dan biro iklan pada umumnya maupun civitas akademika Jurusan Periklanan dan Desain Komunikasi Visual pada khususnya. Kata kunci: tanda, kode dan makna iklan layanan masyarakat, semiotika komunikasi visual, pesan verbal, dan pesan visual

scholarly journals Character Design to Support Socialization of The Urban Forest Existence in Jakarta

Humaniora ◽  
2016 ◽  
Vol 7 (3) ◽  
pp. 371
Author(s):  
Tunjung Riyadi ◽  
Ardiyan Ardiyan ◽  
Veronica Wijayanti
Keyword(s):  
Public Service ◽  
Urban Forest ◽  
Main Idea ◽  
Problem Analysis ◽  
Literature Reference ◽  
The Public ◽  
Public Service Advertising ◽  
Character Design ◽  
Search Data ◽  
Service Advertising

The purpose of this study was to help the campaign of related messages and invites the public to participate in caring for the existence of the urban forest in Jakarta. Method design of this study was through the stages of observation in the form of search data by observation, literature reference, and then elaboration of mapping problem analysis, synthesis in the form of search and define the character core visual as the main idea. It was also supported by the theories related to the visual character animation, communication, semiotics, and gestalt. The result is character design with a variety of functions such mascot, campaign logo, and public service advertising. In conclusion, through this character design is expected to communicate messages easier about the existence of urban forest in Jakarta. 

Enabling Open and Collaborative Public Service Advertising through Cloud Technologies

2016 ◽  
pp. 269-290
Author(s):  
Daniel Pop ◽  
Alejandro Echeverria ◽  
Dana Petcu ◽  
Gloria Conesa
Keyword(s):  
Cloud Computing ◽  
Public Service ◽  
Service Discovery ◽  
Message Delivery ◽  
Semantic Web Technologies ◽  
Raising Awareness ◽  
Public Service Advertising ◽  
Collaborative Platform ◽  
Cloud Technologies ◽  
Service Advertising

The importance of cloud computing and its benefits for public sector has already been recognised by national and supranational organisations. Meanwhile, public service advertising is seen as a powerful tool in the hands of public administrations in raising awareness and changing public behaviour towards a social issue. After introducing the main concepts of cloud computing, this chapter describes an interactive, cloud-enabled platform for public service advertising. During the validation phase, which involved seven European case studies, we learnt not only the benefits for both data producers and consumers coming with the platform, but also helped us identifying the gap between these two sides. In order to bridge this gap we propose a novel, open and collaborative platform for public advertising based on semantic Web technologies for service discovery and message delivery. Enabling technologies of the platform are next identified and, finally, the deployment on hybrid cloud environments is discussed.

Misplaced marketing The social harm of public service advertising

2002 ◽  
Vol 19 (6) ◽  
pp. 465-467 ◽  
Author(s):  
Herbert Jack Rotfeld
Keyword(s):  
Public Service ◽  
Brand Names ◽  
Advertising Industry ◽  
The Public ◽  
The Social ◽  
The Us ◽  
Public Service Advertising ◽  
The Usa ◽  
Advertising Council ◽  
Service Advertising

The power of advertising is presumed and people behind most public service advertising campaigns see advertising itself as the solution. An advertising campaign that aims to serve a social goal faces many pragmatic obstacles. Advertising professionals contribute to this problem. Just because advertising sometimes can help generate consumer interest in specific brand names does not also mean that every advertised effort will get people to make significant changes in their behavior. The Advertising Council, “dedicated to using the great resources of the advertising industry” to serve the public interest is the largest producer of public service mass communications, campaigns in the USA. Free public service work from anyone is admirable and the Advertising Council’s dedication to public service is a wonderful credit to business groups supporting it. In other countries that lack the traditions of the US Advertising Council, the advertising‐based campaigns draw on government tax funds or limited resources of a public group.

scholarly journals Tinjauan Desain pada Karya Poster; Studi Kasus Seri Poster “Marlyn Fish 2009”

2018 ◽  
Vol 2 (01) ◽  
pp. 15-22
Author(s):  
Peter Ardhianto
Keyword(s):  
Public Service ◽  
Range Of Movement ◽  
Design Review ◽  
The Public ◽  
Visual Communication Design ◽  
Evaluation Phase ◽  
Wide Range ◽  
Public Service Advertising ◽  
Commercial Advertising ◽  
Service Advertising

AbstrakPoster merupakan salah satu media populer dalam desain komunikasi visual, poster juga marak sebagai media utama dalam berbagai macam pergerakan. Namun poster hanyalah suatu media, pesan dalam poster tersebut yang sebenarnya perlu menjadi perhatian. Selain iklan komersial poster juga sering digunakan sebagai iklan layanan masyarakat. Poster-poster Iklan layanan Masyarakat tersebut bertujuan untuk mengubah perilaku masyarakat melalui pesan yang ingin disampaikan oleh desainer poster tersebut. Salah satunya adalah poster Marlyn Fish Deep 2009 karya Sigit Setiawan dan Aditya Donny Suryawan. Karya tersebut berhasil menjuarai salah satu kompetisi poster bertajuk Deep Indonesia 2009, tujuan poster ini untuk mengubah perilaku masyarakat untuk lebih memperhatikan dan menjaga kelestarian terumbu karang di Indonesia. Penelitian ini bertujuan untuk membahas poster menggunakan analisis tinjauan desain melalui empat tahap yakni, tahap deskripsi, tahap analisa, tahap interpretasi, dan tahap evaluasi. Tinjauan desain tersebut diharapkan dapat menjadi jembatan bagi pembaca dalam mengartikan karya poster tersebut secara lebih terperinci. Kata Kunci: Poster, Tinjauan Desain, Iklan Layanan Masyarakat.  AbstractPoster is one of the popular media in visual communication design, poster also rife as the main media in a wide range of movement. But the poster is just a medium, the message in the poster that actually need to be a concern. Besides commercial advertising posters are also frequently used as public service advertising. Posters of the public service ads aimed at changing people's behavior through the message to be conveyed by the poster designer. One of them is the poster Marlyn Fish Deep 2009 by Sigit Setiawan and Aditya Donny Suryawan. The art work succesfull to the first winner on poster competition titled Deep Indonesia 2009, the purpose of the poster is to change the behavior of the public to pay more attention and to preserve the coral reefs in Indonesia. This study aims to discuss the poster using analytical design review through four stages namely, stage descriptions, the analysis stage, the stage of interpretation and evaluation phase. The design review is expected to be a bridge for the reader in interpreting the poster works in more detail. Keywords: Poster, Design Review, Public Service Ads 

scholarly journals Public Management: A New Public Service Oriented Concept of Public Service

2021 ◽  
Vol 2 (3) ◽  
pp. 29-36
Author(s):  
Linh Benson ◽  
Huay Thúy Thanh ◽  
Bảo Nga Thao
Keyword(s):  
Public Administration ◽  
Public Service ◽  
Public Management ◽  
The State ◽  
The Public ◽  
Role Of The State ◽  
New Public ◽  
The World ◽  
Mutual Relations ◽  
The Right

This article discusses the application of the new public service concept in serving the public. This is based on the Public Administration Problem in its development which has gone through several stages. As one of the countries in the world, of course, it is part of the global administration system, which always develops in accordance with the development of contradictions and mutual relations between nations in the world. So that the implementation of the new public service can have an impact on the implementation of the New Public Service with an awareness of the real role of the state. It is no longer authoritarian or still chooses who has the right to receive services from the State. In the current context, the practice of Public Administration has led to the principles of the New Public Service paradigm.

scholarly journals IKLAN BKKBN: REPRESENTASI PERAN PEREMPUAN DALAM IKLAN LAYANAN MASYARAKAT

2019 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Rotumiar Pasaribu
Keyword(s):  
Population Density ◽  
Public Service ◽  
Semiotic Analysis ◽  
The Public ◽  
The People ◽  
Important Concern ◽  
Public Service Advertising ◽  
Focus Analysis ◽  
Service Advertising

ABSTRACTThe purpose of public service advertising is to inform and educate the public so that the lives of the people will become more prosperous. Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) which informs the welfare of the community in reducing the amount of population density in Indonesia. However, the majority of BKKBN advertisements illustrate how women's roles are always responsible for household needs, activities and problems. This is an important concern to know about how BKKBN advertisements convey the message described through these public service advertisements. This study uses qualitative methods and semiotic analysis from Charles Sanders Pierce as an focus analysis. The object of the research is advertisements from BKKBN, namely the advertisement version of “GenRe (Generasi berencana)”, “KB Mandiri”, “2 Anak Lebih Baik”, “4 terlalu dekat 3 terlalu terlambat” dan “Pernikahan Dini”. The results showed that the advertisements from the BKKBN illustrate gender bias. Where the responsibility of the household and the negative risks in marriage are more borne by women. In addition, in these advertisements, it is illustrated that violence against women still occurs a lot. Therefore BKKBN advertisements must pay attention to the formation of messages and impressions on their advertisements. Instead of prospering the people in terms of population density, these ads represent a biased role of women.Keywords: BKKBN, public service advertisements, gender, semiotics.ABSTRAKTujuan dari iklan layanan masyarakat adalah untuk menginformasikan dan mengedukasi masyarakat agar hidup masyarakat semakin sejahtera. Serupa halnya dengan Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) yang menginformasikan kesejahteraan masyarakat dalam mengurangi jumlah kepadatan penduduk di Indonesia. Akan tetapi mayoritas iklan BKKBN menggambarkan bagaimana peran perempuan selalu yang menjadi penanggung jawab penuh atas kebutuhan, kegiatan dan permasalahan rumah tangga. Hal ini menjadi perhatian penting untuk diketahui tentang bagaimana iklan BKKBN menyampaikan pesan yang digambarkan melalui iklan yang bersifat layanan masyarakat ini. Penelitian ini menggunakan metode kualitatif dan analisis semiotika dari Charles Sanders Pierce sebagai pisau analisis. Objek penelitiannya adalah iklan-iklan dari BKKBN yaitu yaitu iklan versi “GenRe (Generasi berencana)”, “KB Mandiri”, “2 Anak Lebih Baik”, “4 terlalu dekat 3 terlalu terlambat” dan “Pernikahan Dini”. Hasil penelitian menunjukkan bahwa iklan-iklan dari BKKBN tersebut menggambarkan adanya bias jender. Dimana tanggungjawab rumah tangga dan resiko negatif dalam berumah tangga lebih banyak tanggung oleh perempuan. Selain itu, dalam iklan-iklan tersebut digambarkan bahwa kekerasan pada perempuan masih banyak terjadi. Oleh sebab itu iklan BKKBN harus memperhatikan pembentukan pesan dan kesan pada iklannya. Alih-alih mensejahterakan rakyat dalam hal kepadatan penduduk, iklan tersebut justru merepresentasikan peran perempuan yang bias.Kata Kunci: BKKBN, iklan layanan masyarakat, gender, semiotika.

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