scholarly journals Product Placement: A Smart Marketing Tool Shifting a Company to the Next Competitive Level

2013 ◽  
Vol 5 (4) ◽  
pp. 98-114 ◽  
Author(s):  
Jan Kramolis ◽  
◽  
Martina Kopeckova
Keyword(s):  
Product Placement ◽  
Marketing Tool ◽  
A Company

scholarly journals PROMOTING PT. ANEKA INDO MAKMUR AND ITS PRODUCTS USING A COMPANY PROFILE VIDEO

K ta Kita ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 21-27
Author(s):  
Amelia Abrianti ◽  
Jusuf I Ibrahim
Keyword(s):  
Mission Statement ◽  
Employee Performance ◽  
Business Communication ◽  
Working Environment ◽  
Final Project ◽  
Hard Time ◽  
Marketing Tool ◽  
Product Description ◽  
A Company

This Business Communication Final Project (BCFP) is made for PT. Aneka Indo Makmur (AIM), one of the biggest biscuits manufacturers in Indonesia. The background of the study is the fact that the company has a hard time getting new partners or distributors. PT. AIM does not have a right promotional tool that can convince the partners to work together with the company. Because of this problem, the company cannot develop the business. Thus, PT. AIM needs a company profile video which not only can give a clearer information about the company, but also can function as a marketing tool for PT. AIM, to promote its unique strengths and attract more partners or distributors. This company profile video contains the company’s history, product description, structure of the company, employee performance, company’s vision and mission statement, company’s working environment, and also rewards that the company has received.

scholarly journals Product placement as an efficient marketing tool within the media mix

2021 ◽  
Vol 10 (1) ◽  
pp. 224-238
Author(s):  
Alicia Martín García
Keyword(s):  
Film Industry ◽  
Historical Review ◽  
Structured Interview ◽  
Product Placement ◽  
General Motors ◽  
Primitive Form ◽  
Product Placements ◽  
The Media ◽  
Marketing Tool ◽  
Media Mix

Product placement has existed in its most primitive form since the dawn of cinema. Now, due to the saturation of conventional advertising, this technique has reached its zenith, with brands appearing in an environment without competition, as a natural element of the plot. The automotive sector has been present from the beginning and soon understood the expressive possibilities that were offered. General Motors began its journey in the film industry in 1933 following an agreement with Warner. Since then, the General Motors group has had a growing presence in the film industry, which reached its peak in Transformers (2007), an unprecedented type of product placement. It is possible to identify a clear cause-effect relationship in the company’s sales, with product placement being an efficient marketing tool within the media mix, as we will show throughout this investigation. The study begins with a historical review of brand placement in North American cinema (1933-2014), then proceeds with a content analysis, following the methodology proposed by Méndiz (2001), of advertising placement in film and a structured interview with Norm Marshall, the director and founding partner of Norm Marshall & Associates, responsible for GM’s product placements.

scholarly journals STRATEGY TO IMPROVE BRAND AWARENESS

2014 ◽  
Vol 13 (1) ◽  
Author(s):  
Monica Francesca Liando ◽  
Christina Yanita Setyawati
Keyword(s):  
Product Placement ◽  
Creative Industries ◽  
Brand Awareness ◽  
Brand Strategy ◽  
Integrated Marketing ◽  
Study Approach ◽  
Brand Building ◽  
Building Characteristics ◽  
A Company

Brand strategy is an important thing that has to be built by the company to strengthen the relationship between a company and its customers to provide benefits for the company so that the company is able to win the competition in the industry (Sadat, 2009). Wheeler (2013) explains that the company can create a brand strategy to provide a strong sense so that it can compete with the competitors. The development of creative industries in Indonesia made a great contribution in the economy of Indonesia where the craft sector became the biggest contributor (Indonesia Kreatif, 2014). Companies which engaged in the craft sector are increasing, so that the companies face intense competition. It means that the company needs to build a brand that build good perception and gain the trust of the customers. This study aims to find strategies that can increase brand awareness by conducting case study on Empress Box company. Empress Box that founded in January 2014 is a company engaged in the creative industries. The company produce exclusive jewelry made of silver. The method used in this study is a qualitative with case study approach. The result of this study suggest three strategies. The first strategy that can increase brand awareness is the brand building characteristics that determine the segmenting, targetting, and positioning. The second strategy is to do integrated marketing communication (IMC), by using social media, joining competitions and exhibitions. The third strategy is product placement by doing endorsements and displaying the products in multibrand stores.

scholarly journals Integrating the Use of Online Social Networking Sites in the Communication Strategy of a Company

2016 ◽  
Vol 22 (1) ◽  
pp. 189-195
Author(s):  
Mircea Fuciu ◽  
Luigi Dumitrescu
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Marketing Research ◽  
Communication Strategy ◽  
Online Social Networking ◽  
Advantages And Disadvantages ◽  
Quantitative Marketing ◽  
Marketing Tool ◽  
Buying Behaviour ◽  
A Company

Abstract The usage of online social networking sites has never been stronger for the individuals and for the companies. This paper is underlining the importance of using the online social networking (OSN) sites in the communication strategy of one’s company; it presents the concept and the evolution of this marketing tool. It points out the advantages and disadvantages of using such a platform in a marketing campaign. We are underlining the strengths and weaknesses of this tool, as well as the main tactics and actions that the company must use in order to achieve the desired / maximum result when using such a communication platform in its strategy. At the same time we are presenting several results of a quantitative marketing research about how the OSN sites influence the consumers and the buying behaviour.

scholarly journals PRODUCT PLACEMENT AS A MODERN MARKETING TOOL

2021 ◽  
Author(s):  
S. Lykholat ◽  
M. Veresklya ◽  
B. Yushchak
Keyword(s):  
Product Placement ◽  
Marketing Tool

Logistics Service Management: Opportunities for Differentiation

1998 ◽  
Vol 9 (2) ◽  
pp. 91-98 ◽  
Author(s):  
Daniëlle J.M. van der Veeken ◽  
Werner G.M.M. Rutten
Keyword(s):  
Service Management ◽  
Logistics Service ◽  
Customer Order ◽  
Marketing Tool ◽  
A Company

In this article a model is described, which enables differentiation of the logistics service that a company offers to its customers. Differentiating this service is essential for businesses with a large variation within their customer and/or products portfolio. The model consists of four phases: cost structuring, profiling, evaluating and differentiating. The application of the model results in a number of customer order profiles that group customers according to their ordering behavior. Each customer order profile can be drawn up for an appropriate logistics service arrangement, in order to balance service and costs. The model helps to transform logistics service from a cost generator to a powerful marketing tool.

scholarly journals Strategi Kreatif Menulis Advertorial Menggunakan Microsoft Word

2019 ◽  
Vol 2 (2) ◽  
pp. 306-315
Author(s):  
Ratna Kartika Sari ◽  
Iin Soraya
Keyword(s):  
Mass Media ◽  
Writing Skills ◽  
Knowledge And Skills ◽  
Creative Strategy ◽  
Microsoft Word ◽  
Bulletin Boards ◽  
Marketing Tool ◽  
Promotional Messages ◽  
A Company ◽  
Commercial Messages

AbstrakAdvertorial merupakan jenis iklan yang dikemas dalam gaya jurnalistik dan ditulis dalam bentuk editorial atau artikel yang memuat informasi mengenai kegiatan perusahaan atau review keunggulan sebuah produk disertai fakta empiris dan informasi yang berguna. Tujuan penulisan iklan ini adalah untuk menyatukan berita dan pesan komersil, sehingga menjadikan alat pemasaran ini bersifat lebih kredibel dan efektif. Advertorial dapat digunakan untuk melakukan promosi aktivitas perusahaan maupun promosi produk, yang pada dasarnya berusaha menggiring pembaca untuk menyakini bahwa perusahaan atau produk tersebut memberikan manfaat, serta menjadi solusi bagi permasalahan yang mereka hadapi. Pelatihan penulisan advertorial yang diselenggarakan Fakultas Komunikasi dan Bahasa Universitas BSI bertujuan menambah pengetahuan dan ketrampilan peserta di bidang penulisan, khususnya advertorial. Hal ini akan mempermudah dan memperlancar urusan kedinasan maupun promosi produk-produk bagi yang mengelola usaha sendiri. Berdasarkan evaluasi terungkap, bahwa sebagian besar peserta belum pernah menggunakan komputer dalam kegiatan penulisan, baik dalam menulis informasi yang dipasang di papan pengumuman, surat menyurat, maupun menulis pesan promosi untuk produk-produk yang mereka jual. Peserta juga belum pernah secara khusus mengikuti pelatihan penulisan, baik untuk keperluan pribadi maupun kedinasan. Selain itu, peserta juga tidak mengenal advertorial sebagai salah satu sarana promosi yang bertujuan sama seperti iklan konvensional yang biasa ditayangkan di media massa. Namun, setelah mengikuti pelatihan, para peserta kini mampu melakukan penulisan menggunakan Microsoft Word, dan memadukannya dengan gambar-gambar yang tersedia di aplikasi tersebut. Selanjutnya, diharapkan peserta akan terus menerapkan dan meningkatkan ketrampilan menulis yang dimiliki agar dapat menghasilkan tulisan yang lebih menarik dan bervariasi, baik yang bersifat informatif maupun persuasif.   Kata Kunci: Strategi Kreatif, Iklan, Advertorial                                                                 Abstract Advertorial is a type of advertising in a journalistic style and written in an editorial or article form that contains information about company activities or reviews of qualities of a product along with empirical facts and beneficial information. Writing an advertorial aims to integrate news and commercial messages with the result that this marketing tool will be more credible and effective. An advertorial can be used to promote activities of a company as well as products, which basically attempts to lead readers to assume that the company or products provide benefits and a solution to the problems they face. An advertorial writing training organized by the Faculty of Communication and Language of BSI University intended to enhance knowledge and skills of participants in writing, especially an advertorial. This will simplify and accelerate the official charges and promoting products for those who manage their own businesses. Based on the evaluation, it was revealed that most participants have never used computers in writing information posted on bulletin boards, correspondence, as well as promotional messages for the products they sold. Participants also have never specifically participated in any writing training, either for personal and official purposes. Another fact is that participants are also unfamiliar with advertorial as a means of promotion that has the same goal as conventional advertising which usually broadcast in mass media. However, after the training, participants are now able to do the writing applied on Microsoft Word, then integrate it with images/figures on the application. Furthermore, it is expected that participants will keep on implementing and enhancing their writing skills to write more interesting and varied writings, both informative and persuasive.Keywords : Creative Strategy, Advertising, Advertorial

Mental health screening system using intranet setting in a company.

1999 ◽  
Author(s):  
Minoru Arai ◽  
Daisuke Mori ◽  
Tetsu Kawamura ◽  
Hideo Fumimoto ◽  
Masagi Shimazaki ◽  
...  
Keyword(s):  
Mental Health ◽  
Health Screening ◽  
Mental Health Screening ◽  
Screening System ◽  
A Company

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

Perancangan dan Pembuatan Aplikasi Pendeteksi Kesalahan Penempelan Barcode pada Kemasan Produk Menggunakan Sistem Arduino Uno dan Sistem Komputasi (Studi Kasus PT. Duta Nichirindo Pratama)

2020 ◽  
Vol 5 (1) ◽  
pp. 78
Author(s):  
Ade Sumaedi ◽  
Makhsun Makhsun ◽  
Achmad Hindasyah
Keyword(s):  
Unified Modeling Language ◽  
Database Design ◽  
Black Box ◽  
Design System ◽  
Modeling Language ◽  
Unified Modeling ◽  
Uml Diagrams ◽  
Arduino Uno ◽  
Menu Design ◽  
A Company

PT. Duta Nichirindo Pratama is a company engaged in the field of Autoparts Manufacture. Barcode is the identity of an item / product on the package. Barcode technology has been used as the identity of goods in a production. Barcodes are used to facilitate the identification of goods produced. Paste the barcode on the packaging of packaging results at PT. Duta Nichirindo Pratama is done manually, but there are often errors attached to the barcode on a similar packaging. This research will design and create a system based on Visual Basic.Net and Arduino to select barcode attachment errors that have the potential to be sent to consumers. The system is designed using Unified Modeling Language (UML) diagrams, database design and interface menu design. The system created will then be tested to detect the black box test. With a computing-based design system that functions to detect barcodes on the packaging automatically, the problem of sticking barcodes on the packaging can be detected.

Sign in / Sign up

Export Citation Format

Share Document