Public Relations in the Public Sector. The Role of Strategic Communication in the Italian Public Administration

2013 ◽  
pp. 93-113
Keyword(s):  
Public Sector ◽  
Public Relations ◽  
Public Administration ◽  
Strategic Communication ◽  
The Public

Prove generali di riforma del lavoro pubblico

2009 ◽  
pp. 239-262
Author(s):  
Giuseppe Ferraro
Keyword(s):  
Public Sector ◽  
Collective Bargaining ◽  
Key Words ◽  
Public Administration ◽  
Local Level ◽  
Controversial Issues ◽  
The Public ◽  
Efficiency And Productivity ◽  
General Perspective

- The essay deals with the most controversial issues of the so-called "Brunetta law of delegation", which aims at reforming the regulation of employment in the public sector. Taking into consideration the numerous requests for a review of the sources of regulation in this field, the reform strengthens the role of statutes, while decreases the role of collective bargaining, especially at the local level. The reform intervenes on the sensitive relationship between political and administrative power as well, in order to enhance management independence and to invest management with responsibility to reach efficiency and productivity, even through a stronger use of disciplinary measures. Public administration transparency and accountability is another important issue of this reform. In particular, the aim is to get involved citizens and customers in the first hand through measures - even at the judicial level - which might boost the most inefficient and uncommitted sectors. From a general perspective, this reform is noteworthy as it tries to introduce elements of renewal and to upgrade the public sector. Nevertheless, the proposed measures seem rough and not well-assessed, leading to solutions that often appear demagogic and unable to introduce elements of concrete renewal.Key words: Employment in the Public S ector; Collective Bargaining; Management; Transparency; Incentives; Sanctions.Parole chiave: Lavoro pubblico; Contrattazione collettiva; Dirigenza; Trasparenza; Incentivi; Sanzioni.

Leadership and Public Administration

2017 ◽  
Author(s):  
Ludger Helms
Keyword(s):  
Public Sector ◽  
Public Administration ◽  
Executive Leadership ◽  
The Political ◽  
Leadership Roles ◽  
Political Leaders ◽  
The Public ◽  
Leadership Process ◽  
The Relationship

Classic accounts of the relationship between leadership and public administration used to be straightforward: Political officials exercise leadership in terms of providing direction to government, and administrations implement decisions made by those leaders. Over the past decades, however, both scholarly notions and empirical manifestations of leadership and administration have undergone substantive change. While the political leadership literature continues to be more interested in such aspects as goal identification and definition, and the ways and means by which leaders manage to garner and maintain support for their agendas, the crucial importance of implementation in terms of leadership effectiveness has been explicitly acknowledged since the seminal work of James MacGregor Burns who famously defined leadership as “real, intended social change.” Conversely, public administration scholars have discovered the role of bureaucrats in the leadership process as important subfields of public administration. To some considerable extent, these reorientations in the political study of leadership and administration have been driven by empirical developments in the real world of leaders and administrators. In many of the established democracies, political leaders have come to realize the importance of administrative resources, and in some contexts, such as in the United States, it seems justified to speak of particular administration-centered approaches to, and strategies of, executive leadership. At the same time, large-scale reforms of the public sector have fundamentally altered the role of bureaucrats in the leadership process. While individual top civil servants, especially (but not only) in Westminster systems, have always exercised some leadership, New Public Management reforms designed to increase the efficiency of the public sector extended leadership roles across the bureaucracy. The relationship between political leaders and bureaucrats continues to display major differences between countries, yet politicization of the civil service in its various forms marks a strong cross-national trend. In some countries, the proliferation of special advisers stands out as a more specific element of change with important implications for the evolving nature of executive leadership. Such differences between countries notwithstanding, a broad empirical inquiry suggests that the developments in the political and administrative parts of the executive branch in many major democracies are marked by divergent dynamics: While there is a notable trend within the political core executive to centralize power with the chief executive (prominently referred to as “presidentialization” by some authors), the public bureaucracy of many developed countries has experienced a continuous dispersion of leadership roles. The implications of these ongoing changes have remained understudied and deserve further scholarly attention. However, alongside a host of conceptual and methodological issues, perhaps the most difficult and complex challenges to leadership and administration, both for political science and politics itself, relate to processes of internationalization and globalization.

scholarly journals La ejecución de los fondos de recuperación europeos. Medidas sobre contratación pública introducidas por el Real Decreto Ley 36/2020.

2021 ◽  
pp. 281-312
Author(s):  
José Antonio MORENO MOLINA
Keyword(s):  
Public Sector ◽  
Public Administration ◽  
Public Procurement ◽  
Next Generation ◽  
Royal Decree ◽  
The Public ◽  
Object Of Study

LABURPENA: Bi gauza aztertzen dira lan honetan: erosketa publikoek zer egin dezaketen ekonomiaren susperraldia bultzatzeko, eta “Next Generation EU” funtsak kudeatzeko eta exekutatzeko neurriak. Funts horiek -gogora dezagun- 36/2020 Errege Lege Dekretuaren bidez taxutu ziren, dekretu horrek premiazko neurri batzuk onartu ondoren Administrazio Publikoa modernizatzeko eta Errekuperazio, Eraldaketa eta Erresilientzia Plana gauzatzeko. Arauak kontratazio publikoaren arloan jasotzen dituen berezitasunak aztertuko dira. Ez dira edonoiz aplikatzen; ikusi behar da sektore publikoko edozein entitatek zer egiten duen funts europarren bidez finantza daitezkeen proiektuak eta jarduerak kudeatzeko eta exekutatzeko, orduan soilik aplika daitezke. Ondorioztatu dugunez, egintza horiek ez dira asko, eta ez dira urrun iristen. ABSTRACT: The work analyzes the role of public purchases to promote economic reactivation and the measures for the management and execution of the “Next Generation EU” funds adopted through Royal Decree-Law 36/2020, which approves urgent measures to the modernization of the Public Administration and for the execution of the Recovery, Transformation and Resilience Plan. The public procurement specialties included in the standard are the object of study, which will apply only to the actions of any of the public sector entities aimed at the management and implementation of projects and actions that are financed with European funds and that at work it is concluded that they are limited and of little scope. RESUMEN: El trabajo analiza el papel de las compras públicas para impulsar la reactivación económica y las medidas para la gestión y ejecución de los fondos “Next Generation EU” adoptadas por medio del Real Decreto-ley 36/2020, por el que se aprueban medidas urgentes para la modernización de la Administración Pública y para la ejecución del Plan de Recuperación, Transformación y Resiliencia. Son objeto de estudio las especialidades en materia de contratación pública que recoge la norma, que se aplicarán sólo a las actuaciones de cualesquiera de las entidades del sector público dirigidas a la gestión y ejecución de proyectos y actuaciones que sean financiables con los fondos europeos y que en el trabajo se concluye que son limitadas y de escaso alcance.

scholarly journals Burdens, Sludge, Ordeals, Red Tape, Oh My! A User’s Guide to the Study of Frictions

2020 ◽  
Author(s):  
Jonas Krogh Madsen ◽  
Kim Sass Mikkelsen ◽  
Donald Moynihan
Keyword(s):  
Public Sector ◽  
Public Administration ◽  
Research Opportunities ◽  
The Public ◽  
Mutual Learning ◽  
Red Tape ◽  
New Research ◽  
Conceptual Confusion ◽  
Dramatic Growth

Recent years has seen dramatic growth to the study of frictions that individuals experience, especially in their interactions with the public sector, creating both the potential for new research opportunities and conceptual confusion. We seek to head off the latter by providing, in one place, a definition, description of the development, and comparison of four dominant conceptions of frictions: ordeal mechanisms, red tape, administrative burden, and sludge. In particular, we discuss the four concepts' definition and use in terms of their objectivity, distributive effects, object and domain, and deliberate design. The paper helps researchers to understand the overlap and distinctions between these concepts, and the role of public administration in these different traditions. Comparisons of the different approaches' thinking also suggest opportunities for mutual learning.

scholarly journals Implementation of the ‘Once-Only’ Principle in Europe – National Approach

2021 ◽  
pp. 9-37
Author(s):  
Szymon Mamrot ◽  
Katarzyna Rzyszczak
Keyword(s):  
Public Sector ◽  
Public Administration ◽  
National Level ◽  
European Countries ◽  
Technical Solution ◽  
The Public ◽  
Additional Burden ◽  
General Business ◽  
National Approach

AbstractThe ‘once-only’ principle (OOP) in the context of the public sector means that citizens and businesses supply data only once to a public administration. The role of public administrations is to internally share these data also across borders so that no additional burden falls on citizens and businesses. This paper presents what steps are taken to implement the OOP both on the European and national level. The national approach in European countries towards implementing the OOP is analysed and compared in terms of legislation, strategies and infrastructure. The most important benefits of the OOP are described as well. One of the most important initiatives in Europe to explore and demonstrate the OOP in practice is the TOOP project. The paper presents how TOOP technical solution is practically implemented within three pilot areas: general business mobility, e-procurement, maritime domain.

Public Sector Accounting in Italy at the Beginning of the 20th Century: The Contributions of Fabio Besta

2017 ◽  
Vol 44 (1) ◽  
pp. 35-50 ◽  
Author(s):  
Paolo Andrei ◽  
C. Richard Baker ◽  
Massimo Sargiacomo
Keyword(s):  
Public Sector ◽  
Public Administration ◽  
20Th Century ◽  
Process Of Change ◽  
The Public ◽  
Accounting History ◽  
History Of ◽  
The 19Th Century ◽  
Business And Management

ABSTRACT The 19th century and the first decades of the 20th century were particularly important for the development of accounting theory. Various accounting historians have emphasized the key role of Italian scholars during this period (Amaduzzi 2001; Bariola 1897; Ceccherelli 1915; Luchini 1898; Melis 1950). One of the most important of these scholars was Fabio Besta. This paper presents both a biography of Fabio Besta and a discussion of his contributions to accounting thought. There are two primary motivations for this paper; namely (1) to contribute to the biographical strand of accounting history research, and (2) to develop a better understanding of the history of public sector/state accounting. Besta is acknowledged as one of the most important Italian scholars of the accounting discipline. His work, focusing on public administration, is remarkable for its clarity and depth, and it is of particular interest today for researchers of business and management, especially with regard to those aspects that differentiate private sector from public administration. Over a century after his death, Besta's work continues to be of great interest. In fact, the debate concerning accounting methods in the public sector has not yet been completely resolved, with the process of change from cash-based to accrual-based accounting still taking place in many countries.

Państwo i samorząd terytorialny z perspektywy procesów decentralizacji i recentralistycznych tendencji

1970 ◽  
Vol 21 (282) ◽  
pp. 55-82
Author(s):  
Ryszard Kozioł
Keyword(s):  
Public Sector ◽  
Public Administration ◽  
Local Governments ◽  
Third Sector ◽  
System Transformation ◽  
The Public ◽  
Regional Authorities ◽  
Transformation Processes ◽  
Great Development

System transformation processes in Poland have accelerated the modernization and evolution of the public administration model. As a result of the intensification of decentralization processes, the state lost its hegemonic position. In the public sector, a significant part of the powers were taken over by local government units, and institutions of the second and third sector have become an important partner in the implementation of tasks and the provision of public services. The activity of local governments to date, which is positively assessed by the public opinion, proves the great development potential of local and regional authorities. However, the experience of recent years shows that this potential has not always been properly assessed and utilized. Underestimation of the role of local governments is demonstrated by the actions of the rulers, and the failure to recognize the challenges ahead of him political programs of the opposition.

scholarly journals The Role of Media Literacy in the Public Relations: What Is Happening in the Portuguese Universities?

2020 ◽  
Vol 8 (2) ◽  
pp. 70
Author(s):  
Rita Monteiro Mourão ◽  
Sandra Lopes Miranda
Keyword(s):  
Public Relations ◽  
Media Literacy ◽  
Public Universities ◽  
Master's Degree ◽  
Strategic Communication ◽  
Media Relations ◽  
The Public ◽  
The Media ◽  
Master’S Degree

Media literacy has a key role in education. It is known that the public relations profession often involves a position of media relations. In this context, this type of expert must obtain skills in the critical and active use of media. Afterwards it arises the need to understand what kind of investment in media literacy has been done by Portuguese Public Universities. This will be the objective of this exploratory qualitative study. For the collection of information, we have proceeded to the analysis of the curricula of Degree’s and master’s degree in Public Relations courses of 15 Portuguese Public Universities. In general, it was concluded that there is still little investment at this level. Of the 15 Portuguese public universities analyzed, only three universities hold courses on media education in their curricula, within the degree in public relations / organizational communication / strategic communication. Regarding to the master’s degree we found that only four of the 15 Portuguese Public Universities consider the media literacy in their curricula. This research focuses specifically in Public Universities. However, in future studies it will be also important to include private universities to compare the main differences.

Strategic Communication in MBA Curricula: A Qualitative Study of Student Outcomes

2018 ◽  
Vol 42 (5) ◽  
pp. 594-617 ◽  
Author(s):  
Kathleen D. Rennie ◽  
Kristie Byrum ◽  
Matt Tidwell ◽  
Angela K. Chitkara
Keyword(s):  
Public Relations ◽  
Business School ◽  
Strategic Communication ◽  
School Program ◽  
Mba Programs ◽  
The Public ◽  
Mba Students ◽  
Mba Program ◽  
Management Positions

Using qualitative methods, this study demonstrates that the strategic communication curriculum is an important MBA program component. An audit was performed of syllabi used by schools teaching strategic communication as part of the Public Relations Society of America’s MBA/Business School Program. Interviews were then conducted with 20 respondents composing a purposive nonrandom sample of those who completed a course associated with Public Relations Society of America’s MBA/Business School Program. Researchers interpreted data using qualitative research approaches. Findings show that (a) crisis communication is a common topic in MBA-level strategic communication classes, (b) the inclusion of strategic communication curricula in MBA programs promotes new perspectives regarding the role of the public relations professional, (c) completion of MBA courses in strategic communication may advantageously position students for advancement in marketing and management positions, and (d) MBA students value case studies and interpretative analysis of real-world situations as part of strategic communication curricula.

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